In this episode of the VMJPod’s Employer Brand Series, hosts David Macciocca and Grant O’Donnell sit down with Jamie Holder, Head of Talent at MUFG Retirement Solutions, to explore what happens when Talent takes the lead on employer branding. With no dedicated EB function in place, Jamie shows how a lean team can still deliver outsized impact by putting employee voices at the centre of the story.

Jamie shares how MUFG engaged leaders early, captured authentic employee insights, embedded EVP through flexible policies and internal mobility, and reduced agency spend — all while keeping the employer brand aligned with lived employee experience.

Whether you’re working with limited resources, trying to showcase culture authentically, or searching for inspiration to rally leaders around employer branding, this episode offers practical lessons on agility, storytelling, and proof of impact.

Key Topics
05:00 – Gaining leadership buy-in by engaging leaders early and incorporating their ideas.
10:00 – Capturing employee voices: why people stay, what they value, and the role of empathy.
15:00 – Embedding EVP with flexible work, internal mobility, and CEO sponsorship.
20:00 – Creating a consistent candidate journey from attraction through onboarding.
25:00 – Cutting agency spend, leveraging referrals, and securing executive sponsorship.
30:00 – Aligning EVP with lived employee experience and tracking career site metrics.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VMJPod’s Employer Brand Series, David Macciocca and Grant O’Donnell sit down with Corne Cilliers, Marketing Specialist – Employer Branding at Telstra, to explore how one of Australia’s biggest companies is reshaping its approach to talent attraction.

Corne shares how his marketing and creative background has shaped Telstra’s employer branding strategy, the importance of measuring quality over quantity in recruitment, and how the team is empowering employees across the business to become storytellers.

Whether you’re coming from marketing into EB, leading campaigns for grads, or scaling talent brand in a large enterprise, this episode offers practical insights you can apply straight away.

Key Topics:
02:30 – Why quality of applicants matters more than volume in Telstra’s approach to talent marketing.
07:01 – Tracking candidate source of hire and understanding recruitment impact.
10:01 – Using LinkedIn industry benchmarks to measure employer brand success.
14:59 – Seasonal campaigns, content calendars, and lessons from grad recruitment.
19:59 – Corne’s transition from film & marketing into employer branding.
24:00 – What it’s really like building EB inside a large enterprise like Telstra.
27:59 – Taking risks with new channels and why TikTok isn’t always the answer.
33:00 – Paid vs organic content: when Telstra leans on each.
38:00 – Building talent pools, long-term engagement, and brand communities.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VMJPod’s Employer Brand Series, David Macciocca and co-host Grant O’Donnell sit down with Meagan Michaels, Head of Employer Brand and Experience at Bupa Australia, to discuss the critical link between employer brand and employee experience in one of the country’s largest healthcare organisations.

Meagan shares how her team is tackling the complexity of engaging dispersed workforces, why employer brand should be treated as internal PR, and the challenges of balancing consistency with authenticity across multiple business units.

Whether you’re embedding EVP, partnering across teams, or navigating where employer brand sits in the business, this episode is packed with lessons on scale, influence, and longevity.

Key Topics
02:30 – Building the consideration funnel: taking Bupa’s brand into new talent markets.
07:00 – Shifting perception: Bupa beyond health insurance and into healthcare.
12:00 – Why consistency matters across candidate and employee experiences.
17:00 – The pros and cons of employer brand sitting in Employee Experience vs Talent Acquisition.
24:00 – Why EB often needs to act like internal PR to gain influence.
30:00 – Meagan’s closing reflection: why EB’s connection to employee experience is the sector’s future.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!