In the first episode of the VMJPod’s Employer Brand Series, David Macciocca and co-host Grant O’Donnell sit down with Danielle Brodie, Talent Brand Partner at Canva, to explore how one of the world’s fastest-growing tech companies brings its employee value proposition (EVP) to life.

Danielle shares how Canva’s EVP was co-created with cross-functional teams, why the company is embedding it across every employee touchpoint, and how employer branding at Canva is evolving into ambassador initiatives and global hiring markets.

Whether you’re a team of one or leading a global function, this episode is packed with insights you can apply to your own employer brand journey.

Key Topics:
4:39 — What a founder-led environment means for employee experience.
6:59 — Operating across country markets and why a global design approach matters.
8:33 — Building a consistent thread across all markets to express the EVP.
8:56 — Keeping the EVP authentic and internally defined for new regions.
19:13 — Careers site hero statement and traffic context.
26:20 — A project-team lesson: don’t get stuck in external articulation at the expense of credibility.
32:26 — Cross-functional inputs shaping the PVP
32:48 — The “red thread”: weaving EVP through cultural touchpoints and significant moments.
35:41 — Running talent brand as a team of one; saying no and prioritising.
41:32 — The Canva Ambassador Program and enabling employees to share their experiences.
45:50 — Proudest achievement: launching a fully custom careers website.
47:13 — Closing and thanks.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of Impact at Work, David Macciocca and Jo Vohland sit down with Karyn McShane, Talent Attraction & Mobility Manager at Australia Post.

Karyn shares how she leads one of Australia’s largest seasonal hiring programs, scaling to more than 3,700 hires during the Christmas peak, while continuously improving processes, relationships and outcomes. From redesigning internal systems to building trust with hiring leaders, Karyn reflects on how real operational impact often begins from within.

She also unpacks how Australia Post is evolving its early careers and internal mobility strategy to better engage future talent. If you're leading high-volume recruitment, navigating change or influencing from inside the system, this episode offers practical ideas and real-world perspective.

Key Topics:
01:30 – Karyn’s national scope and team structure
03:50 – Leading Australia Post’s Christmas peak campaign
06:15 – Why process and planning matter more than volume
08:55 – Staying energised and avoiding burnout
11:40 – Communicating clearly and building business trust
14:36 – Career pivots and finding your zone
16:45 – Gratitude and the value of team connection
18:05 – Rebuilding early careers and graduate visibility
20:25 – Creating clarity in uncertain times
22:45 – Moving into an advisory leadership mindset
24:00 – Lessons in resilience and impact over time

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of Impact at Work, David Macciocca and Jo Vohland speak with Amy Schultz, VP of Market Development & Operations – RPO, ANZ at Korn Ferry.

Amy draws on more than 25 years of experience across agency, in-house, tech and now RPO to explore what meaningful leadership looks like in a time of rapid transformation. From the evolution of AI to shifting expectations on talent teams, she shares how today’s leaders can create impact by leading with curiosity, clarity and care.

This conversation is full of timely insights for anyone navigating change, building culture or evolving their leadership style in a modern world of work.

Key Topics:
01:35 – Amy’s career path across agency, in-house and RPO
04:30 – Rethinking how we work in the age of AI
07:35 – How language shapes leadership culture
10:35 – Leading differently in a post-pandemic world
12:05 – Redefining what success looks like for teams
16:30 – Rethinking contingent and flexible work
20:00 – Embedding curiosity and vulnerability into culture
27:10 – Mentoring the next generation of talent leaders
30:00 – Why storytelling matters more than ever
36:20 – What leadership looks like now

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!