On this episode of the Veteran Entrepreneur Spotlight, part of the VET S.O.S. Network, host Maurice Murphy welcomes Jake Dyal, CEO and co-founder of Certis Core. Jake combines a distinguished military career with expertise in defense technology, building AI-driven solutions that are transforming how the Department of Defense uses robotics, data, and automation.

Jake shares candid insights on:

• The three biggest lessons from his transition out of the military

• Why he chose entrepreneurship over government contracting

• How Certis Core is solving real defense challenges with AI and data fusion

• The struggles of leadership, co-founder changes, and startup uncertainty

• His advice to veterans considering entrepreneurship

Whether you’re a veteran navigating transition, an entrepreneur building in defense tech, or simply curious about the future of AI in national security, this episode delivers valuable lessons and inspiration.

🎙️ Follow the VET S.O.S. Network on all major platforms to hear more veteran stories and entrepreneurial spotlights.

#VETSOS #VeteranEntrepreneurSpotlight #VeteranEntrepreneurJourney #MilitaryTransition #VeteranSupport #DefenseTechnology #AIForDefense #VeteranLeadership #EntrepreneurInsights #GrabTheLifeline

Bill Butler, President of the National Veterans Memorial and Museum, joins the VET S.O.S. Military Transition Resources Show to share his incredible journey from Army service to museum leadership. Hear how a hiring freeze almost derailed his transition — and how networking, persistence, and a sense of purpose helped him land a mission-driven role in veteran advocacy.

Learn how the museum tells the stories of everyday veterans, from all branches and eras, and inspires civic engagement through powerful storytelling and community programs. From Vietnam veterans finally being honored to yoga and jiu-jitsu sessions that build bonds and prevent isolation, this episode is full of heart, healing, and hope.

💬 “This museum validates my service.” — Vietnam Veteran

📍 Learn more at: nationalvmm.org
Follow: @vetsospodcast on all platforms

#VeteranMemorialMuseum #MilitaryTransition #VeteranWellness #VETSOS #BillButler #VeteranStories #NationalVMM #VietnamVeterans #SuicidePrevention #VeteranSupport

In this episode of VET S.O.S. The Scoop, James I. Bond, author of Brain Glue, reveals the secret psychology behind brand names that stick—and sell. From Hot Pockets to GoDaddy to In-N-Out Burger, discover how rhyme, alliteration, and emotional triggers can transform an ordinary idea into a market sensation.

James breaks down 14 powerful brain triggers, showing how veterans and entrepreneurs can use them to build compelling brands, create emotional connections, and boost sales. This isn’t just theory—these are the same strategies behind billion-dollar products and companies.

Whether you’re launching a new business, rebranding, or selling yourself as a service, this conversation will change the way you think about names, marketing, and success.

Get ready to learn, laugh, and leave with tools you can use right away.

#VETSOS #VeteranSuccess #Branding #MarketingHacks #BusinessGrowth #EntrepreneurMindset #JamesIBond #BrainGlue #NameThatSells