College sports is heating up with big sponsorships—Monster Energy just dropped $1M/year per Big 12 school, and Utah Athletics just inked a deal with ALKEME Insurance to outfit their football team, complete with logos on helmets. But it’s not all about cash: ALKEME’s also launching internships with the U’s business school, turning athletic deals into student opportunities. This is college sports as business—and the playbook’s getting wilder by the game.

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Michigan’s new head coach Kyle Whittingham is facing serious allegations from six former Utah players who claim he pressured them to play through injuries, even overriding medical advice — including one player threatened with being kicked off the team for not returning to the field. Whittingham and the University of Utah have strongly denied the claims, insisting he always respected medical staff decisions and prioritized player safety. Michigan’s athletic department echoed that stance, reinforcing Whittingham’s consistent deference to medical teams. With the Wolverines set to open their season against Western Michigan, the controversy looms large over his debut.

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Morgan Scally is embracing his new role as Utah’s head coach, bringing a personalized approach to coaching that blends proven winning principles with his own identity. He’s already made smart tweaks to conditioning and lifting, but never at the expense of core values. With the Big 12’s fierce parity — ten teams in bowl games last year — Scally knows consistency demands health and grit. He’s thrilled by his QB’s resilience and the growing strength of the quarterback room, while keeping close tabs on standout OL Zaraway Williams and a promising crop of new wideouts. Scally’s passion for the program is palpable — he’s ready to lead Utah onto the field with vision, heart, and a relentless drive to win.

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