Joe "Triple J" Jerome and Sajeel Qureshi discuss how AI is reshaping agencies, marketing, and professional services. They argue that AI can handle more mid-tier production work, but value will increasingly come from expert direction, connected data, agentic workflows, and using AI to improve outcomes rather than simply cut costs.

Key topics
Joe says AI tools can now produce middle-tier website copy, design, and HubSpot work that agencies traditionally billed at roughly $100-$150 per hour, while people still need to direct and operationalize the output.
A quick AI-built website can become a downgrade if it sacrifices strategy, design quality, buyer journeys, SEO, or AEO; Joe demonstrates an early website concept and the prompt direction behind it.
The hosts argue that businesses should reinvest AI-driven savings into stronger customer experiences and discoverability, including AEO and websites designed for both human visitors and AI agents.
Joe describes using Claude tools and connected project context to coordinate multi-agent workstreams, while Sajeel points to agencies’ underuse of integrations and connected data.
They frame AI enablement as an emerging service opportunity: helping organizations connect systems, build context models, deploy agents, and support staff as processes change.
Examples of AI use include supporting teachers, improving club experiences with transaction data, organizing veterinary records, and tailoring a personal workout app; Joe cautions listeners not to treat AI as a substitute for qualified professional advice.
Joe says his LinkedIn post about agency disruption received nearly 80,000 views, reflecting anxiety and interest around changing agency economics and AI adoption.
Sajeel says many agencies use AI for isolated tasks but have yet to align teams or operationalize it in service delivery; he attributes some of the gap to limited technical implementation experience.

Joe Jerome and Sajeel Qureshi talk with Jessica León, founder of Jolly Inbound, about her path from air traffic control and HubSpot blogging to building a HubSpot consulting agency. They compare three generations of HubSpot partner experience, discuss how the platform and partner program have changed, and share practical ways newer partners can build relationships, focus their services, and use AI to scale operations. Jessica León of Jolly discusses how HubSpot partner tiers can misrepresent delivery experience, and explains Jolly’s work across industries and its strategy-first approach to HubSpot implementation. Hosts Sajeel Qureshi and Joe Jerome add perspectives on partner value, agency collaboration, and the difference between selling software and helping clients succeed with it.

takeaways

• “I started actually writing blogs. So it was all that Inbound content.”
• “We became first a provider. Back in 2021.”
• “around December, 2022 when we switched over to becoming a partner.”
• “we ended up going into HubSpot because”
• “our market opportunity was to come in with a systematic approach to WordPress”
• “I think that's amazing. And we're not even adding like the agents and everything that has been like AI”
• “Claude has just really helped us integrate all the tools that we use.”
• “with AI, I found that it was just really easy to start building SOPs and sharing that with the team”
• “connecting with people in the HubSpot community”
• “focusing on at least, and especially when you're starting off on one or two things” So today we're not trying to go to the next tier.
• Right now we're more focused on delivering to people who are already using HubSpot.
• I don't think the goal demonstrates our experience.
• A lot of the business operates the same way, even if they are in different industries.
• The person needs to have the budget. The person needs to have the timing, the need.
• A lot of the clients that we work with don't have those processes defined.
• Before the implementation, we first offer this consulting service where we try to help you define or help them define their processes.
• Our goal is to also train the team on how the process was built.
• I don't wanna be a vendor, I wanna be a partner.
• It also has helped us sell and expand our services because now we know that we can offer all these other things.

AI is changing the way brands create, design, and tell stories.

In this episode of UNwatchable by Computan, Joe Jerome and Sajeel Qureshi explore how AI tools like Claude, Figma, and other creative technologies are transforming design workflows, branding, and content creation.

They discuss how AI can become a creative partner, helping teams generate ideas faster, experiment more freely, and build stronger brand experiences while keeping human creativity, authenticity, and personality at the center.

In this episode, we discuss:
• How AI is transforming creative design and branding
• Using AI tools to improve content creation workflows
• Claude, Figma, and the future of AI-powered design
• Why human direction is still critical in creative AI
• How authenticity and humor help brands stand out
• Building unique brand personalities with AI
• Scaling creative ideas using AI workflows
• The future of AI in creative industries

UNwatchable by Computan brings fun, honest conversations about AI, technology, creativity, and the ideas shaping the future of modern businesses.

Sajeel Qureshi's LinkedIn
Joe Jerome's LinkedIn
Computan LinkedIn

AI is changing how sales, marketing, and revenue teams work.

In this episode of UNwatchable by Computan, Joe Jerome explores how AI tools like Fable, Claude, and Zark are being used to build smarter workflows, automate processes, and improve business operations.

From AI-powered deal pipelines and marketing automation to internal AI projects at Computan, this conversation explores how companies can use AI to create faster, smarter, and more connected systems.

In this episode, we discuss:

• How AI tools are transforming sales and marketing workflows
• Building AI-powered automation for Revenue Operations (RevOps)
• Internal AI projects and experiments at Computan
• Using AI for deal pipeline creation and sales insights
• Claude, Fable, and the future of AI agents
• AI security, performance, and responsible adoption
• How AI helps teams build faster and work smarter
• The future of AI-driven business systems

UNwatchable by Computan brings fun, honest conversations about AI, technology, RevOps, and the ideas shaping the future of modern businesses.

Sajeel Qureshi's LinkedIn
Joe Jerome's LinkedIn
Computan LinkedIn

AI is transforming how businesses build workflows, manage data, and scale revenue operations.

In this episode of UNwatchable by Computan, Joe Jerome and Sajeel Qureshi discuss how AI, automation, and digital transformation are changing the way companies operate.

They explore AI-powered workflows, replacing traditional tools with smarter solutions, building scalable AI systems for marketing and sales teams, and the importance of connected data in modern business operations.

In this episode, we discuss:

• How AI is changing business workflows
• The impact of AI on Revenue Operations (RevOps)
• Building scalable AI-powered systems
• Replacing traditional tools with AI-driven solutions
• AI applications in marketing and sales processes
• The importance of connected data and automation
• The future of CRM, HubSpot, and AI integration
• How teams can use AI to improve efficiency without replacing people
• Preparing businesses for rapid AI and technology changes

UNwatchable by Computan brings fun, honest conversations about AI, technology, business, and the ideas shaping the future of modern companies.

Sajeel Qureshi's LinkedIn
Joe Jerome's LinkedIn
Computan LinkedIn

AI is changing SaaS, software, and the way businesses build technology.

In this episode of UNwatchable by Computan, Joe Jerome and Sajeel Qureshi explore how AI is transforming SaaS companies, business operations, and the future of digital systems.

They discuss how companies can move beyond basic AI usage, connect AI with business workflows, and build smarter systems that improve efficiency, decision-making, and growth.

In this episode, we discuss:

• How AI is creating a major shift in SaaS
• The impact of AI on software and business models
• Different levels of AI adoption in organizations
• Moving from AI tools to AI-powered workflows
• How businesses can connect AI with their existing systems
• The future of SaaS, automation, and intelligent software
• Why companies need adaptable technology strategies

UNwatchable by Computan brings fun, honest conversations about AI, technology, business, and the ideas shaping the future of modern companies.

Sajeel Qureshi's LinkedIn
Joe Jerome's LinkedIn
Computan LinkedIn

AI is not the problem. The way businesses understand and use AI is.

In the first episode of UNwatchable by Computan, Joe Jerome and Sajeel Qureshi discuss the reality behind AI adoption, why many companies struggle with AI implementation, and how businesses can move beyond the hype to create real value.

They explore how AI is being misunderstood, misused, and overhyped, and why successful AI adoption requires better strategy, processes, and systems.

In this episode, we discuss:

• Why AI is changing the way businesses operate
• Common mistakes companies make when adopting AI
• The difference between using AI as a tool and building AI-powered workflows
• How AI impacts marketing, technology, and business processes
• Why better tools cannot fix broken systems
• The future of AI adoption and human + AI collaboration

UNwatchable by Computan brings fun, honest conversations about AI, technology, business, and the ideas shaping the future of modern companies.

Sajeel Qureshi's LinkedIn
Joe Jerome's LinkedIn
Computan LinkedIn