『Untitled EpisodeWhat Are We Building Together? | Mission — The 2nd Silent War | Justin & Misty Williams』のカバーアート

Untitled EpisodeWhat Are We Building Together? | Mission — The 2nd Silent War | Justin & Misty Williams

Untitled EpisodeWhat Are We Building Together? | Mission — The 2nd Silent War | Justin & Misty Williams

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Send us Fan MailWhat happens when the uniform comes off—but the part of you that wants to serve is still there?Military life gives you a mission, a team, structure, and a reason people are counting on you.Then transition comes, and nobody hands you the next set of orders.For a married couple who have both served, the question becomes even more interesting:How do you build the next mission together without trying to recreate the life you just left?In this episode of Your Thoughts, Your Reality, Michael Cole sits down with Air Force veterans Justin and Misty Williams, husband and wife and founders of Bombshell Suds Company.Justin served more than 20 years in Air Force Security Forces, including about a decade as a military working dog handler. Misty is an Air Force veteran and registered nurse whose healthcare background helps shape the couple’s approach to skin care, ingredients, health, and function.Together, Mike, Justin, and Misty explore Mission — The 2nd Silent War and what happens when purpose is no longer assigned to you.For Justin, retiring from the military itself was not the hardest part.The bigger question was:“What now?”Misty found another way to serve through nursing, fitness, and helping others. Justin found himself searching for what would pull him toward the next chapter.That distinction becomes one of the strongest themes in this conversation.There is a difference between doing something because you have to and finding something you genuinely get to do.Justin describes Bombshell Suds as something that can keep him up late and get him up early without feeling like another obligation. What began after seeing handmade soap at a Texas market and thinking, “I bet I can make this,” gradually became something much bigger.They experimented.They changed formulas.They worked on longevity, dry skin, scents, and the experience of actually using the product.Then customers began coming back.Families started referring other families.And what started as an idea began feeling like a mission.This conversation directly connects to several of The 10 Silent Wars:Mission — The 2nd Silent War: “What are we choosing to build now that nobody else is assigning the mission?” Identity — The 1st Silent War: “Who are we after military service becomes part of our past rather than our daily role?” Connection — The 3rd Silent War: “How do we stay connected as spouses while also becoming business partners?” Control — The 4th Silent War: “What can we actually control when entrepreneurship is unpredictable?” Direction — The 8th Silent War: “How do we know when we’ve found something worth moving toward?” Justin and Misty also get honest about something many couples who work together understand:Marriage does not have rank.The work ethic, persistence, and “no quit” mentality they developed through military life have helped them tremendously as entrepreneurs.But some military habits do not belong at home.Misty jokes that Justin cannot “pull rank” on her, and they discuss the importance of remembering that your spouse is not one of your troops or employees.For them, working together requires communication, flexibility, asking for help, and recognizing that both partners will not always be operating at 100%.Sometimes one person carries more.Sometimes the other does.The mission still belongs to both of them.Misty also brings another perspective into the conversation through nursing: you cannot serve everyone else indefinitely while completely neglecting yourself.She sees what can happen when people spend years pouring into everyone around them while ignoring their own physical, mental, and emotional health.Self-care is not separate from mission.It is part of maintaining the person responsible for carrying it.Justin and Misty ultimately describe their next chapter in a simple way:Their commitment to service did not disappear.The mission changed.Instead of serving inside a military organization, they are building something of their own—one product, one customer, one family, and one bar of soap at a time.In this episode, you’ll learn: Why transition can be less about leaving the military and more about finding what comes next How Justin and Misty experienced military transition differently What it feels like when a new purpose begins pulling you toward it How Bombshell Suds grew from an experiment into a family mission Which military habits helped them become stronger business partners Which military leadership habits absolutely do not belong in a marriage Why communication matters when spouses live and work together How Misty’s nursing experience shapes their approach to health and self-care Why entrepreneurship requires focusing on what you can actually control How service can remain part of your identity even when the mission itself changes If this conversation resonated with you, ask yourself:What are we building now?Maybe your next ...
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