Welcome to Founders Collective, where we bring you the most inspiring stories from trailblazing Founders. Unlock the Secret to Demand Generation Success. Are you launching a business and unsure whether to focus on branding or demand generation? In this episode, we break down why demand generation should come first, how to test market responses, and why early-stage businesses need a strong foundation before investing in big-brand strategies. Learn from real startup stories including a costly NASCAR sponsorship mistake!

00:00 - Where Should Startups Begin? (Branding vs. Demand Generation)
00:20 - Why Demand Generation Comes First (Testing market response)
00:43 - How Demand Gen Becomes Part of Your Brand
01:07 - The Risk of Branding Without a Call-to-Action
01:28 - What to Prioritize in Demand Generation
01:52 - A Costly Startup Mistake: NASCAR Sponsorship Gone Wrong
02:39 - Big vs. Small Marketing Budgets: What Works?
03:24 - How Market Changes Impact Startup Growth Strategies
04:02 - Finding the Right People for Demand Generation
04:19 - What Makes a Great Demand Gen Marketer? (Key skills)
05:02 - The Importance of SEO, Analytics & CRM in Marketing
05:22 - Why Startups Need Data-Driven Decision Making

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