What happens when you rethink everything about your signature event all at once? From branding and location to timing, Curebound took a leap that could have reshaped everything or strengthened it.

In this episode, Marcie Maxwell sits down with Liz DiGeronimo, Director of Community Fundraising, and Erik Gordon, Director of Marketing at Curebound. Together, they unpack what it really takes to guide both your community and your internal teams through major change while staying grounded in purpose.

Liz and Erik walk through the signals that made it clear their long-standing event needed to evolve and the risks that came with stepping away from tradition. They share how they brought their community into the process through intentional listening and conversation, discovering that what mattered most wasn’t the venue or logistics but the mission driving it all.

The conversation also dives into the internal work. From aligning marketing and fundraising around a shared story to refining how they communicate during moments of uncertainty, they reveal how clarity and connection became their biggest strengths.

Together, we’ll explore:

• Guiding teams toward shared clarity during major event change
• Engaging your community so they feel part of the journey
• Keeping your mission front and center through every shift

Mentioned Links

• Curebound
• Curebound Cancer Challenge
• Curebound Concert for Cures

Stay Connected on LinkedIn

• Connect with Liz
• Connect with Erik
• Connect with Marcie
• Connect with the Peer-to-Peer Professional Forum

• (00:00) - Welcome to The P2P Soap Box
• (02:03) - Introducing Liz DiGeronimo and Erik Gordon
• (04:18) - About Curebound
• (05:32) - Big Moves and Rebranding in 2025
• (10:50) - Marketing
• (19:46) - Location Location Location?
• (24:31) - Get Involved