I stopped offering a Cheesecake Factory menu and started serving a Michelin-star experience.

For years, I believed that doing more made me more valuable. That versatility was a virtue. That saying yes to everything was how you built momentum.

But here's what I learned the hard way: Being brilliant at everything makes you forgettable.

When you can do anything, prospects don't know what to hire you for. You become the Swiss Army knife—useful in a pinch, but never the first choice when the stakes are high.

In this episode, I break down exactly how I went from overworked generalist to in-demand specialist—and how doing less made me sharper, not smaller.

You'll learn:

→ Why offering too much confuses your buyers and kills premium deals

→ The psychology of why specialists command higher prices than generalists

→ How I got 15 hours back per week while my income doubled

→ The Three Shifts: From Generalist to Specialist, from 1:1 to Leverage, from Buffet to Prix Fixe

→ Why your brain will fight you when you start making more money while working less (and how to win that battle)

This isn't about working less hard. It's about working less manually.

Because simplicity, when done right, is sacred.

Sponsored by BookedBusyPaid.com

If your business is scaling faster than your energy, it's not a motivation problem—it's a systems problem. Visit BookedBusyPaid.com and start building systems that give you your life back.

"I was chasing success so hard I forgot to feel successful."

I had the titles. The milestones. The promotions. LinkedIn, Google, Uber, Tesla. Over $600 million in revenue impact. Director of Global Revenue Enablement at a billion-dollar startup.

From the outside, it looked incredible.

From the inside, it was killing me. Literally.

One morning, my body said no. I woke up dizzy, breathless, heart racing. I couldn't even sit up. Three minutes into the doctor's appointment, she sent me straight to the ER.

IVs in both arms. Machines beeping. Fluorescent lights buzzing overhead.

And my first thought was: "This shit is not worth it, yo."

In this episode, I share:

→ The morning my body finally shut down after years of two business trips a week and two-hour commutes

→ Why I'd been chasing a definition of success that was never mine

→ The difference between pride and pride with peace

→ What fulfillment looks like now—stamps in my passport, morning walks by the zoo, clients who feel like collaborators

→ Three questions I had to answer lying flat on my back in that hospital bed

By the end, you'll be ready to ask yourself: Whose definition of success have you been chasing? When was the last time you felt proud and peaceful at the same time? And what would fulfillment look like if you stopped earning it and started embodying it?

Sponsored by BookedBusyPaid.com

If your business is scaling faster than your energy, it's not a motivation problem—it's a systems problem. BookedBusyPaid.com helps founders build structure that sustains both performance and peace.

This is the exact 5-step system I use to book 11-12 discovery calls per month from LinkedIn DMs in just 15 minutes a day.

No ads. No cold calling. No events. Just systematic outreach that actually works.

Here's the truth: LinkedIn DMs get 5x the response rate of cold email. But most people are doing it wrong: instant pitches, vague compliments, walls of text nobody reads.

In this bonus episode, I'm breaking down the complete Resonance Booking Method™:

* Why 60% of your prospects will never respond (and how to find the 37% who will)

* The Profile Resonance Checklist—what to optimize before sending a single request

* Step 1: The blank connection request (and why you should never pitch in it)

* Step 2: The Seeding Formula for your intro message

* Step 3: Voice Memo #1—the pattern interrupt that builds trust

* Step 4: Voice Memo #2—how to build resonance and offer a diagnosis

* Step 5: The Nudge Text—your final touchpoint before you stop

This is the same system behind these numbers:

→ 750 connection requests/month

→ 11-12 discovery calls booked

→ 3-4 new clients closed

If you're tired of posting content and hoping something happens, this episode gives you the system to make it predictable.

Sponsored by BookedBusyPaid.com

The Resonance Booking Method™ is one module inside the complete Booked, Busy, Paid™ System. Visit BookedBusyPaid.com to build the full client acquisition, delivery, and operations engine.