I stopped offering a Cheesecake Factory menu and started serving a Michelin-star experience.

For years, I believed that doing more made me more valuable. That versatility was a virtue. That saying yes to everything was how you built momentum.

But here's what I learned the hard way: Being brilliant at everything makes you forgettable.

When you can do anything, prospects don't know what to hire you for. You become the Swiss Army knife—useful in a pinch, but never the first choice when the stakes are high.

In this episode, I break down exactly how I went from overworked generalist to in-demand specialist—and how doing less made me sharper, not smaller.

You'll learn:

→ Why offering too much confuses your buyers and kills premium deals

→ The psychology of why specialists command higher prices than generalists

→ How I got 15 hours back per week while my income doubled

→ The Three Shifts: From Generalist to Specialist, from 1:1 to Leverage, from Buffet to Prix Fixe

→ Why your brain will fight you when you start making more money while working less (and how to win that battle)

This isn't about working less hard. It's about working less manually.

Because simplicity, when done right, is sacred.

Sponsored by BookedBusyPaid.com

If your business is scaling faster than your energy, it's not a motivation problem—it's a systems problem. Visit BookedBusyPaid.com and start building systems that give you your life back.