エピソード

  • EPISODE 10: Building a Memorable Brand for the Future

    EPISODE 10: Building a Memorable Brand for the Future
    2026/09/09
    The final episode is dedicated to Brand Equity: how to turn everyday customers into passionate advocates who promote your brand for free.

    This episode includes AI-generated content.
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    4 分
  • Episode 9: Sales Psychology and Persuasive Levers

    Episode 9: Sales Psychology and Persuasive Levers
    2026/09/09
    How does the human mind make purchasing decisions? We examine scarcity, social proof, authority, and reciprocity through an ethical lens.

    This episode includes AI-generated content.
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    3 分
  • EPISODE 8: Metrics and KPIs: Measuring what really matters

    EPISODE 8: Metrics and KPIs: Measuring what really matters
    2026/09/09
    Move past "vanity metrics" like likes or views. Learn how to track ROI, Customer Acquisition Cost (CAC), and Lifetime Value (LTV).

    This episode includes AI-generated content.
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    3 分
  • Episode 7: Digital vs." Traditional Marketing: Where should you put your budget?

    Episode 7: Digital vs." Traditional Marketing: Where should you put your budget?
    2026/09/09
    Social media, SEO, and email marketing versus events, print, and PR. I’ll help you choose the right channels based on your available resources and industry.

    This episode includes AI-generated content.
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    3 分
  • EPISODE 6: Content Marketing: Attracting without ever screaming

    EPISODE 6: Content Marketing: Attracting without ever screaming
    2026/09/09
    Creating content isn’t about making noise; it’s about solving problems. We explore how to build a content plan grounded in authority, trust, and free value.

    This episode includes AI-generated content.
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    3 分
  • Episode 5: The Marketing Funnel: How to guide a stranger to the sale

    Episode 5: The Marketing Funnel: How to guide a stranger to the sale
    2026/09/09
    From first contact to brand loyalty. I walk you through the customer journey and how to structure your content for each stage of the conversion funnel.

    This episode includes AI-generated content.
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    3 分
  • EPISODE 4: The 4 Ps of the Marketing Mix: A classic that still works

    EPISODE 4: The 4 Ps of the Marketing Mix: A classic that still works
    2026/09/09
    Product, Price, Place, and Promotion. We revisit the core foundations of traditional marketing, reinterpreted through a modern, digital lens.

    This episode includes AI-generated content.
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    4 分
  • Episode 3: The Unique Value Proposition (UVP): Why should they choose you?

    Episode 3: The Unique Value Proposition (UVP): Why should they choose you?
    2026/09/09
    If I ask why a customer should buy from you instead of your competitor, what's your answer? In this episode, we tackle differentiation and the formula for creating an irresistible offer.

    This episode includes AI-generated content.
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    4 分