Dear Leaders,

Whether you realize it or not, someone is going undercover in your culture every single day. They walk in, they interact with your people, and they walk out with a story — a story about who you are as a team and what you stand for. The question is: do you like the story they're going to tell?

This episode was born out of an accidental undercover culture experiment at the most unexpected place — Steak 'n Shake.

We'll talk about:

• What "undercover culture" is and why your customers (and colleagues) are doing it to your team every single day

• The two endings every culture story can have, and how to make sure yours is the right one
• Why praise is accountability too — and why reinforcing what's working is just as important as correcting what isn't

This episode is your reminder: your people are the extension of your culture. What your customers experience in those five minutes with your team IS your culture — whether it matches your mission or not. It's your job to make sure those two things are aligned, and then to keep reinforcing it so it doesn't fade away.

You just have to decide if you like the story they're going to tell.

Love, Your People

Book Brandi to speak! spreecultureco.com/speaking-engagements

Download the leader guide for this episode here: https://spreecultureco.com/dear-leader-downloadable-leader-guides/