What do you do when a patient nods at your care plan… and then rewrites it in their head?

In this episode, Martin unpacks why patients decide they only need once a week when you’ve recommended three. We dive into the psychology behind it, the mistakes that make it more likely, and how to stop it from happening in the first place.

You’ll learn:

• Why telling them “you’re wrong” is the worst move you can make.

• How Permission and Yes.. and shift the conversation from conflict to collaboration.

• The testing, framing, and unpacking questions that make your recommendations feel necessary, not optional.

If you’ve ever had someone “choose their own adventure” with your care plan, this one’s for you.

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Email me - martin@insideoutpractices.com

Ever wanted to raise your fees… stop a long-standing discount… or scrap a system that’s no longer working — but feared the fallout?

In this episode, Martin breaks down a simple framework for changing anything in your practice without overcomplicating it, overexplaining it, or eroding trust.

You’ll learn:

• Why “kicking the can down the road” makes changes harder, not easier

• The language templates he uses for price rises, policy changes, and payment shifts

• How behavioural science principles like loss aversion, fairness, and framing turn tough conversations into trust-builders

If you’ve been putting off a change, this is the blueprint for getting it done — without pissing people off.

To learn more about Aligned Practice

⁠https://insideoutpractices.thinkific.com/products/communities/aligned-practice⁠

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Email me - martin@insideoutpractices.com

What happens when a struggling 11-year-old boy walks into a chiropractic office… and walks out breathing easier, smiling more, and living life again?

In this episode, Martin chats with Dr. James Cobb, chiropractor, and case study author, about the real-world transformation behind a recently published case.

They talk care frequency, the power of early intervention, and why publishing case studies might be the most underrated form of influence in chiropractic today.

Plus: how James built a thriving, values-based practice and why more chiropractors should stop waiting for perfect notes and share what works.

A must-listen for anyone passionate about research, retention, or helping kids who fall through the cracks.

Learn more about James

Email him at: mailto:james@totalbalancechiro.com.au

To read James’ paper

⁠http://www.apcj.net/papers-issue-6-1/#CobbQoL

ABC Technique

⁠https://www.abcaustralasia.org.au/

ASRF Case Reports project

https://spinalresearch.com.au/research/asrf-case-study-project/

To learn more about Aligned Practice

https://insideoutpractices.thinkific.com/products/communities/aligned-practice

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Email me - martin@insideoutpractices.com

In this episode, Martin lays it all out — the real keys to building a high-retention, high-referral chiropractic practice.

Spoiler: it's not about the perfect script or a shiny new tactic.

It's about connection. It's about value. It's about doing the basics uncommonly well.

He shares what 50+ chiropractors inside Aligned Practice have taught him — what actually moves the needle, and what just sounds good on paper. If you're serious about helping more people and helping them more, this is your episode.

Learn more about Aligned Practice

https://insideoutpractices.thinkific.com/products/communities/aligned-practice

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - martin@insideoutpractices.com

You can’t claim chiropractic is revolutionary… and then expect no resistance.

In this episode of Under the Influence, Martin shares two recent curveballs — a graffiti attack and a one-star review from a porta-potty enthusiast — and what they reveal about the misunderstood power of chiropractic.

You’ll learn:

• Why rejection isn’t failure — it’s a sign of impact

• The mindset shift that turns haters into fuel

• Why communication is the real difference-maker in practice growth

If you’ve ever felt deflated by pushback, this episode is the reframe you need.

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - martin@insideoutpractices.com

A cancelled appointment.
A polite “Thanks, I’m feeling good now.”
And just like that—gone.

In this episode, Martin answers a listener’s real-world question:

“What do you say when someone cancels and says they’ll come back if it gets bad again… without sounding pushy?”

Inside:

• The psychology behind why people drop out

• Why it’s not a bug—it’s part of the system

• What your CA should say (step-by-step)

• How to turn reactivations into retention gold

It’s part mindset shift, part script, and all about helping more people—without sounding like a salesperson.

To learn more about the Difficult Situations online workshop https://unitedchiropractic.glueup.com/event/mastering-difficult-situations-with-martin-harvey-143579/

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - martin@insideoutpractices.com

Most chiropractors treat branding like a logo.
Pacha Hornaday treats it like a relationship.

In this episode, branding expert (and chiropractic superfan) Pacha joins Martin to discuss how chiropractors can stop blending in and start standing out by building brands that feel as good as they function.

Inside the episode:

• Why branding is about perception, not persuasion

• How to translate your philosophy into a visual identity

• Common design mistakes that weaken your impact

• Why story > slogan

• The best question to ask before hiring a designer

To learn more about Pacha

https://balanced-brands.com/pacha/

To learn more about the Difficult Situations online workshop https://unitedchiropractic.glueup.com/event/mastering-difficult-situations-with-martin-harvey-143579/

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Check out Certainty 2.0 https://insideoutpractices.thinkific.com/courses/certainty-2-0

Email me - martin@insideoutpractices.com