What do you do when a patient nods at your care plan… and then rewrites it in their head?

In this episode, Martin unpacks why patients decide they only need once a week when you’ve recommended three. We dive into the psychology behind it, the mistakes that make it more likely, and how to stop it from happening in the first place.

You’ll learn:

• Why telling them “you’re wrong” is the worst move you can make.

• How Permission and Yes.. and shift the conversation from conflict to collaboration.

• The testing, framing, and unpacking questions that make your recommendations feel necessary, not optional.

If you’ve ever had someone “choose their own adventure” with your care plan, this one’s for you.

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Email me - martin@insideoutpractices.com

Ever wanted to raise your fees… stop a long-standing discount… or scrap a system that’s no longer working — but feared the fallout?

In this episode, Martin breaks down a simple framework for changing anything in your practice without overcomplicating it, overexplaining it, or eroding trust.

You’ll learn:

• Why “kicking the can down the road” makes changes harder, not easier

• The language templates he uses for price rises, policy changes, and payment shifts

• How behavioural science principles like loss aversion, fairness, and framing turn tough conversations into trust-builders

If you’ve been putting off a change, this is the blueprint for getting it done — without pissing people off.

To learn more about Aligned Practice

⁠https://insideoutpractices.thinkific.com/products/communities/aligned-practice⁠

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Email me - martin@insideoutpractices.com

What happens when a struggling 11-year-old boy walks into a chiropractic office… and walks out breathing easier, smiling more, and living life again?

In this episode, Martin chats with Dr. James Cobb, chiropractor, and case study author, about the real-world transformation behind a recently published case.

They talk care frequency, the power of early intervention, and why publishing case studies might be the most underrated form of influence in chiropractic today.

Plus: how James built a thriving, values-based practice and why more chiropractors should stop waiting for perfect notes and share what works.

A must-listen for anyone passionate about research, retention, or helping kids who fall through the cracks.

Learn more about James

Email him at: mailto:james@totalbalancechiro.com.au

To read James’ paper

⁠http://www.apcj.net/papers-issue-6-1/#CobbQoL

ABC Technique

⁠https://www.abcaustralasia.org.au/

ASRF Case Reports project

https://spinalresearch.com.au/research/asrf-case-study-project/

To learn more about Aligned Practice

https://insideoutpractices.thinkific.com/products/communities/aligned-practice

Learn more about Daily Visit Communication 2.0

https://insideoutpractices.thinkific.com/courses/daily-visit

Check out the Retention Recipe https://insideoutpractices.thinkific.com/courses/retention-recipe-2-0

Email me - martin@insideoutpractices.com