Twenty years ago, Geoff Gross watched his grandmother struggle after repeated falls in her Delaware County home, relying on neighbors to notice when her lights stayed off in the morning. He knew there had to be a better way. In this episode, Bill Green sits down with the founder and CEO of Medical Guardian to hear how that personal experience grew into one of the country's leading connected health and safety platforms, now serving more than 630,000 members with a team of 600 and nearly $250 million in annual revenue.

Geoff takes us inside the scrappy early days: teaching himself Google AdWords when clicks cost two dollars, taking sales calls on a flip phone, and selling his first 2,500 accounts to competitors before betting everything on building a full-service business. He opens up about maxing out credit cards, borrowing millions to grow, and signing a lease for an office far bigger than his team because he knew empty seats would force him to fill them. It's a masterclass in hunger, focus, and finding a way through the wall.

The conversation goes well beyond the balance sheet. Geoff and Bill dig into America's $80 billion fall crisis, why Medical Guardian rejected fear-based marketing in favor of empowerment, and how the company is transforming reactive devices into proactive health tools with its new Guardian Flex. They also talk culture, recognition, remote work, lessons from YPO, and the five Fs that keep Geoff grounded as a husband, father, and CEO having, in his words, the best time of his whole life. Pour a glass and join them.

Episode Resources:

• Learn more about Medical Guardian

Bill Green sits down with award-winning journalist and true crime author Annie McCormick, whose career began in the White House photo office during the Gore administration and took her to the New York Times, the Philadelphia Daily News, and eventually 6ABC Action News, where she spent 13 years as one of the region's most trusted reporters. Annie shares how she talked her way into photojournalism, built lifelong relationships with the press corps and law enforcement, and hustled her way from freelance shoots to the anchor desk of breaking news across the tri-state area.

The conversation dives into some of the biggest stories of her career, including the 13-day manhunt for escaped convict Danilo Cavalcante, the capture of Bryan Kohberger in the Poconos, and the still-baffling death of Ellen Greenberg. Annie opens up about why she has always been drawn to crime, what viewers never see behind the Action News van, and what it felt like to cover a summer packed with history, from an assassination attempt to a presidential debate hosted in her own backyard.

Finally, Annie takes us inside her latest book, Restless Ghosts, a deep dive into an unsolved 1929 Moorestown death investigation that has haunted South Jersey for nearly a century. She explains how she uncovered the story, why old Quaker families, Prohibition-era bootleggers, and Philadelphia gangsters all collide in its pages, and why she left her comfortable job at Disney to bet on herself. Over farm-fresh strawberry mocktails and Saddlehill wine, this is a masterclass in storytelling, reinvention, and following your passion.

Episode Resources:

• Annie McCormick’s Official Website
• Restless Ghosts: Murder, Suicide, and the Case That Wouldn’t Stay Buried by Annie McCormick
• Hulu Docuseries - Death in Apartment 603
• The Doctor, the Hitman, and the Motorcycle Gang by Annie McCormick

Chuck Cahn never planned to join the family business. A pharmaceutical job fell through the week he graduated from Rutgers, his mother told him to go work for his father, and he figured he would stay a few months. He stayed decades. In that time he turned a small office supply company into Stewart Business Systems, a 120-person digital imaging and document management operation doing $85 million a year, with more than 500 of New Jersey's 685 school districts under contract. He sold it for $50 million to Global Imaging Systems, which Xerox later acquired, timing the exit almost perfectly ahead of the 2008 crash.

Then came the part nobody saw coming. In 2012, Chuck became mayor of Cherry Hill, New Jersey, a town of 85,000 people, and took the job for a dollar a year so he would never feel beholden to anyone. He tells Bill Green what it actually takes to run a municipality like a business, from discovering that government accounting looks nothing like QuickBooks to spending two years visiting a different neighborhood every single month. He walks through the quiet win almost no resident noticed, a mall reassessment that brought the county's biggest taxpayer to full value, and the very public one, a land swap that saved Woodcrest Country Club from becoming 600 single-family homes and preserved 180 acres in perpetuity.

Along the way there is wine and one very good story about a king. Chuck and Bill taste through three Saddlehill bottles, including the first Chardonnay ever grown and produced in Voorhees, and Chuck recounts the blind tasting at his own dinner table where Saddlehill beat a very expensive Italian bottle in front of fourteen people. He also explains how his home landed on a Homeland Security shortlist as a possible meeting place for the Pope and the King of Jordan, and what happened when only one of them turned up. The episode closes with a Lightning Round on the one trait every entrepreneur needs, the toughest room he has ever had to work, and where he would put $10,000 today if he were starting over.