Welcome aboard the Unchartered Territory Podcast. In our maiden voyage, Captain of Cult Indoctrination Oli Russell-Cowan (ex-Director of Lifestyle Marketing at Liquid Death) drops anchor with none other than Ben Dando, Admiral of the Fleet at UT and former MD International at Liquid Death.

Together, they chart the wild waters of global brand building. From Liquid Death’s explosive international expansion to the creative chaos behind its most talked about marketing moves. From launching in new markets and navigating cultural nuances, to creating viral creative campaigns and building a fearless brand identity, this conversation dives deep into what it takes to make a brand cut through globally. Ben shares stories, lessons learnt and actionable insights on brand development, strategy and consumer engagement, all through the lens of Liquid Death’s rise and the formation of Unchartered Territory.

Whether you're a founder, marketer, or entrepreneur, this episode is packed with takeaways on storytelling, risk-taking and creating culturally resonant brands that scale.

You can follow what Ben Dando is up to on LinkedIn

Connect with Unchartered Territory
Website: Unchartered Territory
LinkedIn: Unchartered Territory
Instagram: unchartered_agency

Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.

The Unchartered Territory Podcast comes out across all podcast players with a new episode every month.

This episode reflects personal experiences and public information only. It does not represent the views of Liquid Death or any affiliated company. No confidential or disparaging information is shared.

Welcome to Unchartered Territory

This is your boarding call. Unchartered Territory is the podcast for founders, creators and brand builders ready to make waves.

Hosted by Oli Russell-Cowan, co-founder of global brand building agency Unchartered Territory, this show dives into the bold, unfiltered stories behind cult favourite consumer brands and the visionaries who launched them.

Each episode is packed with real talk, strategy, ambition and a dose of playful rebellion because playing it safe won’t build a legacy.

Subscribe now and join us as we navigate what it takes to build a brand that doesn’t just survive the storm it creates one.