In this episode of Lessons in Brand Building with Unchartered Territory, Oli Russell-Cowan sits down with Sam McGregor, co-founder of Signature Brew, the London based brewery redefining what happens when music meets beer.

Sam shares how Signature Brew evolved from a bold idea about fixing terrible beer at gigs into a nationally recognised craft brand powered by culture, collaboration and community.

We get into:

• Founding Signature Brew & how music became the brand’s purpose
• Why early artist collaborations set the tone for everything that followed
• The turning point of launching their core range & building their own brewery
• Lessons in saying no, staying focused & scaling with intention
• Team culture, leadership & what drives growth inside a modern brewery
• How the craft beer landscape is shifting
• Sam’s advice for founders navigating uncertainty, creativity & the long game

Whether you're a founder, marketer or just love stories about building something original from the ground up, this episode is a masterclass in how culture, strategy and persistence can brew a movement, not just a beer.

You can follow Sam McGregor on Instagram and LinkedIn

Connect with Signature Brew
Website: signaturebrew.co.uk
Instagram: signaturebrew

Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds and it really makes a difference.

The Unchartered Territory Podcast comes out across all podcast players with a new episode every month.

In this episode of the Unchartered Territory Podcast, host Oli Russell-Cowan sits down with Kelsi Boocock, founder of Shnack, the world’s first dairy-free canned protein shake and one of New Zealand’s fastest-rising wellness brands.

From launching a healthy food blog during lockdown to building two companies before turning 25, Kelsi shares how her journey in content, community and plant-based living led to creating Shnack: a fun, flavour-driven protein brand now stocked nationally across NZ.

We dive into:

• The founder story behind Shnack and how a viral smoothie, a cookbook deal and a food blog sparked the idea
• The transition from Second Nature (her first protein brand) to launching a ready-to-drink shake that took off “a thousand miles an hour”
• Shnack’s playful brand world from mascots to dad-driven road-trip marketing helped it stand out with almost no budget
• Building a social-first brand: consistency, storytelling and letting the community shape the product
• The realities of scaling a CPG business in NZ: retail, manufacturing, reformulation and navigating fast growth
• Why flavour matters, what’s coming next, and how Kelsi is balancing entrepreneurship with pregnancy and real life

Whether you’re a founder, marketer, or simply love hearing how modern brands are built from the ground up, this episode is a masterclass in turning creativity, grit and community into a movement.

You can follow Kelsi on healthykelsii

Connect with Shanck
Website: shnack.co.nz
TikTok: drinkshnack
Instagram: drinkshnack

Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.

The Unchartered Territory Podcast comes out across all podcast players with a new episode every month.

In this episode of Lessons in Global Brand Building with Unchartered Territory, Oli Russell-Cowan sits down with BAFTA-winning TV chef, rapper and cultural icon Big Zuu, co-founder of Drip, the UK’s fastest-growing lifestyle water brand.

From grime and youth work to prime time TV and brand building, Zuu shares how his journey led to creating Drip: a water brand born from music, sport, and street culture that’s now making waves globally.

We dive into:

• The founding story of Drip and Zuu’s role as both co-founder and cultural amplifier
• How Drip is disrupting a stale bottled water market to become the water of sport
• Lessons on building a lifestyle brand that connects authentically with communities
• Why cultural relevance – from festivals to sports is key to global expansion

Whether you’re a founder, marketer, or just love hearing how culture shapes brands, this is a masterclass in building a movement, not just a product.

You can follow what Big Zuu is up to on Instagram

Connect with Drip
Website: thedrip.vip
TikTok: itsdripwater
Instagram: itsdripwater

Like what you hear? Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.

The Unchartered Territory Podcast comes out across all podcast players with a new episode every month.