In this episode of Lessons in Global Brand Building with Unchartered Territory, Oli Russell-Cowan sits down with BAFTA-winning TV chef, rapper and cultural icon Big Zuu, co-founder of Drip, the UK’s fastest-growing lifestyle water brand.

From grime and youth work to prime time TV and brand building, Zuu shares how his journey led to creating Drip: a water brand born from music, sport, and street culture that’s now making waves globally.

We dive into:

• The founding story of Drip and Zuu’s role as both co-founder and cultural amplifier
• How Drip is disrupting a stale bottled water market to become the water of sport
• Lessons on building a lifestyle brand that connects authentically with communities
• Why cultural relevance – from festivals to sports is key to global expansion

Whether you’re a founder, marketer, or just love hearing how culture shapes brands, this is a masterclass in building a movement, not just a product.

You can follow what Big Zuu is up to on Instagram

Connect with Drip
Website: thedrip.vip
TikTok: itsdripwater
Instagram: itsdripwater

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The Unchartered Territory Podcast comes out across all podcast players with a new episode every month.