Today Jon and Kory explore the surprising link between leadership and exercise. From CEOs and founders to top marketers, many high performers share one habit in common: they make time to move.

The duo discuss why working out often feels selfish (when it shouldn't), how to maintain healthy habits while travelling, and what companies can do to encourage their teams to prioritise wellbeing. Jon also breaks down his philosophy of running, explaining how different stages of a workout mirror the rhythms of work and life.

This is a conversation about energy, discipline, and why taking care of yourself might be one of the most important leadership skills of all.

Timestamps

00:00 - Start
00:47 - The common thread for successful people
02:37 - Feeling guilty for working out
03:40 - How to workout while on the road
05:08 - How employees can encourage their employees to workout
09:31 - Mile 1: The hard part
11:37 - Mile 2: Rhythm
12:59 - Mile 3: Harmony
14:35 - Mile 4: Acceleration
17:36 - Mile 5: Let it rip
18:30 - How important is music to working out
19:55 - Becoming at one with the run
20:40 - Break things down into parts
23:06 - The two mountains

Timestamps

00:00 - Start
01:19 - Kory’s 4 part framework for a good keynote speech
02:20 - Audience before content
07:16 - Don’t provide information, tell a story
16:20 - The art of good keynote content
20:50 - Obsess over delivery
24:58 - Jon’s poem on public speaking

Jon and Kory reflect on the very first Uncensored CMO: The Calling event. This episode recorded just days after it happened, with Kory joining as one of the keynote speakers.

The conversation explores the biggest lessons from the event, including why marketers need to embrace “pattern disruption,” the underrated power of curation, and what lobsters can teach us about growth and reinvention. Jon and Kory also discuss the uncertainty and vulnerability that comes with live events, why polish is often overrated, and why genuine engagement matters far more than reach alone.

Timestamps

00:00 - Start
02:24 - How Jon pulled off The Calling in 3 months
03:10 - The uncertainty of a live event
05:55 - Kory’s 3 biggest insights from The Calling
06:44 - Lesson 1: Learn like a lobster
12:29 - Lesson 2: Pattern disruption
17:03 - Lesson 3: Curation
20:41 - The lesson from Jon’s daughter
22:24 - The power of vulnerability vs polish
22:53 - Why Jon gave free tickets to unemployed people
25:40 - Reach vs engagement
29:03 - Jon’s big takeaway from the event

Today Jon and Kory break down why speed has become one of the biggest competitive advantages in modern marketing.

Using e.l.f.’s Super Bowl campaign, created and launched in just 11 days, they explore what allows some organisations to move incredibly quickly while others get trapped in endless approvals and bureaucracy. From legal teams and leadership trust to decision-making and culture, this episode is a practical look at how to build teams that execute with speed.

Timestamps

00:00 - Start
01:12 - What Usain Bolt can teach us about speed
04:43 - Why e.l.f. made a Super Bowl ad in 11 days
09:33 - How you can work at e.l.f. speed
12:27 - How legal can help you work at speed
15:30 - What needs to be true in order for speed to happen
17:47 - Why speed is such a big competitive advantage

Since joining e.l.f., Kory has famously achieved consecutive quarters of growth, 28 at the time of recording. This is an extraordinary achievement for a CMO, so Kory breaks down exactly how they did it, and what insights you can take back to your company to achieve the same.

Today Jon and Kory break down what actually makes someone memorable in an interview, beyond rehearsed answers and polished CVs.

From body language and energy to asking better questions and avoiding corporate waffle, they share practical advice on how to stand out without sounding scripted. They also discuss how they personally hire, whether interviews are overrated, and why the best candidates treat interviews like conversations, not performances.

Whether you’re hiring, interviewing, or just trying to communicate better, this episode is packed with useful insights.

Timestamps

00:00 - Start
02:10 - Kory’s advice for interviews
05:07 - The importance of non-verbal behaviour in interviews
07:31 - Why you need to ask questions at the end of an interview
09:58 - How Kory and Jon like to hire
12:22 - Do we put too much pressure on the interview?
13:52 - How to show energy in an interview
18:34 - Do prepare, don’t rehearse
20:19 - Do strategically distill, and don’t ramble on
21:36 - Do have a framework, don’t have unstructured thinking
22:44 - Do have a conversation, don’t deliver canned responses
23:42 - How personal should you get in an interview?
25:09 - Why Kory wants to do a TED Talk
26:13 - Should you follow up after an interview?

In this episode of Uncensored Renegades, Jon and Kory tackle one of the most underrated relationships in business: marketing and finance.

Too often, marketers see the CFO as a blocker. In reality, they can be your biggest ally. Jon and Kory break down how to build a strong relationship with finance, why understanding how the business really works is critical, and how to turn your marketing plan into something the CFO actually wants to champion.

Timestamps

00:00 - Start
01:08 - Where the KBO$$ nickname came from
02:06 - Why the CFO relationship is so important
04:39 - Understand how the business needs to work
05:51 - How to build the relationship with your CFO
09:54 - Get finance to present your marketing plan
11:16 - How to make earnings interesting
14:31 - Are founder led companies more effective?
16:35 - How to approach risk in a business
20:52 - Translating data into insights

In this episode of Uncensored Renegades, Jon and Kory tackle something most people avoid: their own weaknesses.

From brutally honest feedback from partners and teams to self-awareness and uncomfortable truths, they explore how to identify what you’re not good at and why that might be the most important step in growing as a leader. They also ask whether weaknesses are just overused strengths, and how traits like empathy or attention to detail can become liabilities if left unchecked.

This is a candid, self-reflective conversation on turning your weaknesses into something you can actually use.

Recommended reading:

• Good to Great by Jim Collins
• Indistractible by Nir Eyal

Timestamps

00:00 - Start
00:51 - It’s ok to talk about the things you’re not good at
02:23 - How do you know what you’re not good at?
03:06 - Kory’s weaknesses according to her husband
04:22 - Jon’s weaknesses according to his team
06:19 - Kory’s weaknesses according to her
07:15 - Is a weakness an overbuilt strength?
08:54 - Can empathy be a weakness?
10:38 - Why Kory is trying to improve her punctuation marks
14:56 - Why Jon is terrible at company politics
17:36 - Why Kory wants to go to the doctors more often
18:50 - How to turn weaknesses into strengths