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Unapologetic

Unapologetic

著者: Tara Leson
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Welcome to Unapologetic. Expect unfiltered, real talk about business and life, and making an impact in both.

© 2026 Unapologetic
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  • You don't have to... have a team to have a successful online business
    2026/08/31

    This is the second episode in my 'you don't have to' mini series and today I'm tackling the topic of having a team.

    I'm 100% NOT opposed to having a team.

    And that's like with all of these topics that I'm challenging and talking about in this series, there's nuance and it's the bigger issue of what's commonly seen and heard and the blanket statements of: 'this is required for success'.

    When it's not.

    The reason I love having these conversations is because there are so many ways business can look and I truly believe no one should be forced into a box of - it has to be 'x' when there are about a million ways it CAN look and you can be successful.

    The bottom line is you DON'T have to have a team to be successful as a business owner online or to make a lot of money.

    There's a lot of context and nuance around this topic and considerations that I go over in this episode that I don't hear talked about a lot, which also play into whether this is the right choice for you or not.

    But that's what it comes down - is right for you?

    I'd love to hear your thoughts after you give the episode a listen!!


    Top takeaways from this episode...

    ✨ The importance of defining your own success and goals before hiring

    ✨ Why my honest thoughts on having a team doesn't contradict the work I do, it enhances it

    ✨ Top things to think about before - 'do you need a team and who do you need hire if you do'

    ✨ Tradeoffs to keep in mind when hiring a team member beyond the simple - they'll take work off your plate

    ✨ The most important mindset shift to make when running your business as a solopreneur


    Book a free systems and strategy session if you want to chat about through this for your business and what makes sense for your OR to get a clear on your next steps towards consistent clients and income!


    If you're listening on Aug 31 - it's the LAST day to take advantage of $500 off of the 6 Week Intensive!!

    We can work together on creating the strategy and implementing the systems for your next launch or refining one of your offers - with or without a team! Check out all the details here!


    The waitlist is open for Impact! Check out the details and add your name to be the first to grab one of the spots and join us when we kick off in September!

    Send us Fan Mail

    Connect with me here:
    IG: https://www.instagram.com/iamtaraleson/
    Website: https://www.taraleson.com


    Check out The Safer List here!

    It's updated every Tues and Fri with new business owners! The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

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    23 分
  • You don't have to... have a big audience or a huge email list to be successful
    2026/08/24

    This is the first in the 6 episode series - 'You don't have to' where I'm challenging and breaking down some of the common things we hear online that are "required" for success. The 'should's' and blanket statements that get thrown out as what's needed to make money, get clients consistently, and be successful.

    Today I'm chatting about big audiences and the 10K email subscriber list. You don't 'have' to have either to be successful, AND of course, that comes with nuance, and depends on YOUR business - all of which I cover in the episode.

    There's ONE thing though that is always needed and will differentiate you regardless of your audience size, type of business, or really anything else - CONNECTION.

    Big or small, the business owners who are putting in time to connect and are doing it for real (not through an AI bot) are coming out ahead.


    Top takeaways from this episode...

    ✨ The one question I always come back to for myself and clients and why you don't need tens of thousands of followers or email subscribers to make money online

    ✨ How blanket statement advice breaks down because every business has different goals, offers, and capacity

    ✨ Why growing an email list is absolutely needed, but making audience and list growth your sole focus can take away from what will actually result in clients

    ✨ When audience growth DOES matter but connection is the actual key for sales and conversions

    ✨ Automate your tasks, not connections to stay connected and build relationships no matter the size of your business


    Until Aug 31 when you sign up for the 6 Week intensive, you'll still receive $500 off and we can work together on creating the strategy and implementing the systems for your next launch or refining one of your offers - without needing a huge audience and focusing on that connection piece! Check out all the details here!


    The waitlist is open for Impact! Check out the details and add your name to be the first to grab one of the spots and join us when we kick off in September!

    Send us Fan Mail

    Connect with me here:
    IG: https://www.instagram.com/iamtaraleson/
    Website: https://www.taraleson.com


    Check out The Safer List here!

    It's updated every Tues and Fri with new business owners! The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

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    26 分
  • One thing I know for sure, AI is NOT coming for my business...
    2026/08/17

    One thing I've seen a lot of lately - 'AI is coming for your business...'

    And one thing I've said a lot of now and over time:

    No. It is not. Not mine anyways...


    Besides the fact that I think it's a lot of fear mongering from people trying to get you to buy their newest AI creation that will solve all your problems and make you a millionaire... I actually think there's a smarter way to look at.

    It goes back to what people actually want and what AI can NEVER do.

    Be human 🤍


    I'd love to hear your thoughts and how you use (or don't use) AI in your business!


    Top takeaways from this episode...

    ✨ Human connection is key to authentic business growth

    ✨ How I've seen AI being overused and the only way it would actually be able to take over your business

    ✨ What I TRIED using it for (and it was basically a fail)

    ✨ The ONE time saving thing I do use AI for now...

    ✨ The biggest thing to consider when you choose to use AI (IMO...)


    The waitlist is open for Impact!!

    Check out all the details and add your name here!


    If you're looking for 1:1 support for a launch or refining one of your offers - the 6 Week Intensive is $500 off until Aug 31!

    Send us Fan Mail

    Connect with me here:
    IG: https://www.instagram.com/iamtaraleson/
    Website: https://www.taraleson.com


    Check out The Safer List here!

    It's updated every Tues and Fri with new business owners! The Safer List is a resource for business owners who are looking to make sure they are spending with and supporting businesses who value ALL human rights and are looking to make a POSITIVE difference in the world at a time when we need it most.

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    30 分
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