Ultra Gel sellout, Australia launch, and an AI nutrition planner
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Ultra Gel sellout, Australia launch, and an AI nutrition planner
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It's been a while. Markus is back with a proper catch-up on everything that's happened in the Lecka world over the last few months.
The Ultra Gel launched in Vietnam and sold out in two weeks — the fastest response to any product we've released. It's now rolling out across the US, Germany, Denmark, Australia, and more. A second Ultra Gel flavor is coming in June: fruit and nut, less sweet, more creamy, built for longer efforts.
Speaking of Australia — that happened fast. One Instagram message from Brody at Wild Earth, one Monday call, and the order was in on Tuesday. Now live on wildearth.com.au.
On the expansion side: China and South Korea import documentation is grinding forward. India is in progress, fingers crossed.
And Markus has been building something new: a free AI nutrition planner for endurance athletes, live at plan.getlecka.com. You put in your race and training details, it spits out a carbs, sodium, and fluid plan based on 27 research inputs. No paywall, no gimmick.
Oh, and Lecka turns six on May 22nd.
If you've been following along, this one's a good catch-up. If you're new — welcome to the scrappy side of endurance nutrition.
Follow Lecka Bites wherever you listen so you don't miss the six-year retrospective coming next week.