『Ultimate Partner®』のカバーアート

Ultimate Partner®

Ultimate Partner®

著者： Vince Menzione - Technology Industry Sales and Partner Executive
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【Amazonプライム会員限定】今ならプレミアムプランが4か月 月額99円。

10月19日まで。※適用条件あり
Empowering partners to achieve their greatest results through successful partnering. マーケティング マーケティング・セールス 政治・政府 経済学
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  • 312 – AWS Partners Unlock the Proven Path From AI Pilots to Profit

    312 – AWS Partners Unlock the Proven Path From AI Pilots to Profit
    2026/09/14
    Don’t get left behind in the AI revolution. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this powerful episode, Vince Menzione sits down with Rebecca Jones of Bridge Partners and Mark Yaphe, Head of Consulting Partners for AWS, to uncover how AI is fundamentally rewiring the partner ecosystem. They explore the urgent shift from 90% stalled AI pilots to a new era of rapid execution, warning against the trap of “shiny object” syndrome. By unpacking the necessity of a “builder mindset” and a product-focused approach, this discussion reveals exactly what top-performing companies are doing to collapse six-month development cycles into four weeks and secure their place in the 2026 market landscape. Key Takeaways The transition from on-prem to cloud and marketplace is now entirely focused on AI transformation.Top companies approach AI with a product mindset rather than running scattershot pilots.Empowering frontline teams with a “builder mindset” can collapse solution cycles from six months to four weeks.Partners must avoid the $260 billion AI “FOMO” trap by specializing in specific industries and workflows rather than trying to do everything.Evaluating the “highest and best use” of AI models like Claude is essential for managing token economics and ROI.Thriving through AI disruption requires cultivating a strong growth mindset and prioritizing human connection and critical thinking. If you’re ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags AI transformation, AWS partner ecosystem, hyperscaler alignment, builder mindset, product mindset implementation, Bridge Partners insights, GenAI solution cycles, AI token economics, Claude model utilization, GSI strategy, 2026 ecosystem shift, AI ROI measurement, agentic tools, workflow specialization. Transcript Rebecca Jones and Mark Yaphe AUDIO EPISODE [00:00:00] Rebecca Jones: You can either, um, think about being disrupted or being a disruptor. [00:00:07] Vince Menzione: You can feel it happening. The ecosystem is shifting beneath us the way hyperscalers are partnering, how AI is remaking the channel. And what it means to win in 2026. [00:00:18] Vince Menzione: Welcome to the Ultimate Partner Podcast. I’m Vince Menzi, own your host. [00:00:23] Vince Menzione: And each week I sit down with leaders at the intersection of [00:00:26] Vince Menzione: technology, partnerships and outcomes, the voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the strategy. It is the strategy because being in the room changes everything. [00:00:45] Vince Menzione: Let’s start. We have another incredible session today, right? So I get to invite another friend of, of ultimate partner who’s been around for a while and, uh, it’s just absolutely amazing. Rebecca has been in the studio, she’s been at, how many of events have you been with? Fourth, fourth one, and I’m gonna have you introduce Mark as well. [00:01:10] Vince Menzione: So come on, on stage. Rebecca. Rebecca Jones to many of you know. [00:01:14] Rebecca Jones: Thank you, sir. [00:01:15] Vince Menzione: Good to see you. Good to see you. And Mark, great, great to have you. I want to have you, Richard, we’ll have you, Rebecca’s gonna introduce you and then we want you to introduce yourself as well, sir. [00:01:23] Rebecca Jones: Wonderful. Well, [00:01:24] Vince Menzione: and another AWS exec. [00:01:26] Vince Menzione: I love this. Like, I know. Yeah, we’re finishing out the day Strong. [00:01:28] Rebecca Jones: Well, Vince, I have to say, you’ve got me, um, the last time we got together, it was the last session before happy hour. So I guess we’re closing. [00:01:36] Vince Menzione: Well, you know, we’re gonna close us [00:01:38] Rebecca Jones: out [00:01:38] Vince Menzione: really nicely. Know we, yeah. We’re serving Bloody Mary’s, by the way, while you’re guys are up here. [00:01:42] Vince Menzione: No. Good. [00:01:42] Rebecca Jones: So, um, we’re so excited to have Mark. Thank you, mark, for joining us here. Um, head of consulting partners for AWS and, uh. We’re gonna close this down, aren’t we? I love [00:01:54] Vince Menzione: it. I love it. Yes. I’m looking forward to it. [00:01:56] Rebecca Jones: Okay. [00:01:56] Vince Menzione: So Mark’s well, welcome. Good to have you. [00:01:58] Rebecca Jones: Yeah. Do you wanna take a seat? [00:02:00] Vince Menzione: Uh, yeah, [00:02:00] Rebecca Jones: please do. [00:02:01] Rebecca Jones: All right. [00:02:01] Vince Menzione: Please do. I’m morphing the pillows up, by the way....
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    27 分
  • 313 – Missing the Copilot Boom? How Top MSPs Are Monetizing AI Now

    313 – Missing the Copilot Boom? How Top MSPs Are Monetizing AI Now
    2026/09/21
    Don’t miss the AI partnership revolution! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this episode, Vince Menzione sits down with Jason Ulacio from Enforcer and Oguo Atuanya from PAX8 to discuss the critical ecosystem shift happening as MSPs transform into Managed Intelligence Providers (MIPs). They explore the hidden dangers of shadow AI running rampant in organizations, the absolute necessity of establishing solid data governance before deploying tools like Copilot, and how curated agent stores are enabling partners to drive repeatable, monetizable business outcomes for SMBs. https://www.youtube.com/watch?v=ajn6FFFWMp4 Key Takeaways The traditional MSP model must evolve into a Managed Intelligence Provider (MIP) that focuses on business consulting and driving repeatable growth for SMBs.Almost 100% of organizations have a “shadow AI” problem, creating massive security vulnerabilities that MSPs must immediately address.Before successfully deploying Copilot, organizations must lay down a foundation of data governance and security to prevent dangerous oversharing of sensitive information.PAX8 is bridging the SMB gap with a curated agent store that ensures agents are native to SMB needs, secure, and deliver outcome-driven experiences.MSPs must become “Customer Zero” by actively using and understanding AI tools internally before attempting to commercialize them for clients.Providing simple, baseline services like monthly shadow AI reporting is an effective first step for MSPs to build recurring revenue streams based on AI. If you’re ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Managed Intelligence Provider, PAX8, Enforcer platform, Microsoft environments, shadow AI detection, Copilot assessment, data governance, work IQ, sensitivity labels, SMB native agents, curated agent store, vendor built agent, MIP playbook, purview adoption, MFA, HIPAA compliance, F1 engine analogy, trust AI, is AI trustworthy, AI governance, AI regulation, AI compliance Transcript Oguo Atuanya and Jason Ulacio Audio Podcast [00:00:00] Jason Ulacio: We are getting to the point where we ask AI questions, we ask copilot. We ask these stat questions, and we trust the answers that come back. [00:00:10] Vince Menzione: You can feel it happening. The ecosystem is shifting beneath us, the way Hyperscalers are partnering, how AI is remaking the channel and what it means to win in 2026. [00:00:22] Vince Menzione: Welcome to the Ultimate Partner Podcast. I’m Vince Menzi. Own your host. And each week I sit down with leaders at the intersection of technology, partnerships and outcomes. The voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the strategy. [00:00:44] Vince Menzione: It is the strategy because being [00:00:46] Jason Ulacio: in the room changes everything. Let’s start. [00:00:52] Vince Menzione: This is like a Microsoft, uh, alumni meeting. [00:00:56] Oguo Atuanya: Yes. [00:00:56] Vince Menzione: It’s an alumni network meeting. I’m gonna have you both come on, introduce yourselves, and then we’re gonna jump into the conversations. Good to see you, my friends. [00:01:05] Oguo Atuanya: Same here. [00:01:06] Vince Menzione: This is so fun. [00:01:07] Vince Menzione: Fun. Please, [00:01:08] Jason Ulacio: please, [00:01:11] Vince Menzione: Jason, I’ll let you go first. Yes. Welcome to the stage, ultimate Partner Stage. [00:01:17] Jason Ulacio: Yes. Thank you. Thank you, Vince. Thank you for having us. Um, hi everyone. Jason CIO here. Um, as we view of business development at Enforcer, um, I joined Enforcer about eight months ago. Prior to that, uh, spent about nine and a half years at Microsoft, um, working with this gentleman and, and many of of the other folks, some of [00:01:38] Vince Menzione: the other folks in the room. [00:01:38] Vince Menzione: Yeah. Yeah, that’s awesome. And you live here locally? [00:01:42] Jason Ulacio: Yes, yes. I’m based here, Seattle. And your [00:01:43] Vince Menzione: company is based in the UK [00:01:45] Jason Ulacio: And we’re headquarter in the uk, but we have a couple offices here in the US as well. [00:01:49] Vince Menzione: Very, [00:01:49] Jason Ulacio: very cool. [00:01:49] Vince Menzione: And you have a bunch of people here today, so Yes. It’s so great to be here first time in the room with us and this gentleman I’ve known for a little while. [00:01:57] Oguo Atuanya: Yes, sir. [00:01:57] Vince Menzione: Good to. Well, you can, I’ll let you introduce yourself, but you don’t need any introductions you’ve ...
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    26 分
  • 311 – Why Deals Aren’t Falling From the Sky in Your Marketplace

    311 – Why Deals Aren’t Falling From the Sky in Your Marketplace
    2026/09/06
    Don’t miss this massive ecosystem shift! Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ Host Vince Menzione sits down with industry leaders Nicole Dziedzic, Erwin Visser, and Mira Ayad to uncover the critical transformations happening across the technology ecosystem and marketplace. The panel explores the impact of Reseller Enabled Offers (REO), the changing role of distribution into aggregation, and the immense opportunities surrounding agentic AI. They also dive into why MSPs need to ruthlessly simplify their technology stacks to make room for business value selling, and how data tools like ASPX are changing the game for proactive channel strategies. https://youtu.be/4Ox507-0l_8 Key Takeaways The marketplace has completely transformed software procurement and is now rapidly expanding into the SMB sector.Reseller Enabled Offers (REO) allow partners to own private offers on behalf of ISVs while maintaining their trusted advisor status.Ingram has introduced the MCP server to help partners automate and pull necessary distribution data seamlessly.The next few years represent a “golden age” for MSPs if they can successfully adopt, build, and operationalize AI agents.Microsoft’s ASPX platform gives partners critical usage and marketing signals to proactively target customer opportunities.MSPs must simplify their bloated technology stacks to create space for selling true business value with agentic AI. If you’re ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags agentic AI, Reseller Enabled Offers, MCP server, marketplace syndication, ASPX data, Agent 365, precision velocity, managed service providers, hyperscaler enablement, technology stack simplification, Ultimate Partner Experience, cloud solutions strategy, customer zero, ISV go-to-market. Transcript Nicole – Erwin – Mira Podcast [00:00:00] Mira Ayad: I think it’s a very simple formula. Start where your customer is at, like meet the customer. Where they act is not just a generic cliche state statement. [00:00:10] Vince Menzione: You can feel it happening. The ecosystem is shifting beneath us, the way hyperscalers are partnering, how AI is remaking the channel. And what it means to win in 2026. [00:00:21] Vince Menzione: Welcome to the Ultimate Partner Podcast. I’m Vince Menzi, own your host. And each week I sit down with leaders at the intersection of technology, partnerships and outcomes, the voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the strategy. [00:00:43] Vince Menzione: It is the strategy because being in the room changes everything. Let’s start. [00:00:53] Vince Menzione: We’ve got some word friends of ultimate partner coming up now, and then I’m gonna have them come up and introduce themselves. Uh, most of these people I’ve had the opportunity to meet Nicole, come on up. Come on. Good to meet you. I’m gonna have everyone introduce themselves. This guy, I never know. I’ve never met this guy before. [00:01:12] Vince Menzione: Mira, great to see you again. We gotta be on stage about a month ago. Yes. And we get to do this again while a different panel conversation. So, terrific. [00:01:22] Vince Menzione: Nicole, we’re gonna start with you on from the far end and come this way. So I’ll have you introduce yourself to, to our audience. [00:01:27] Nicole Dziedzic: Yeah. So, uh, so I lead our, uh, US business for Ingram, uh, really focused on our customer success and renewals across our vendor stack. [00:01:36] Vince Menzione: Thank you for being here. [00:01:37] Nicole Dziedzic: Okay, [00:01:37] Nicole Dziedzic: thank you. I’m excited. Awesome. [00:01:39] Erwin Visser: Yeah. Uh, great to be here again. Thanks, uh, fin for, for having us and a lot of familiar faces. So, uh, Erman, Viser, uh, I recently changed roles, so four weeks ago, uh, in Microsoft. I’m, uh, I just, uh, started to, uh, to lead the, uh, the Cloud Solutions Strategy team, uh, still in GCPS, so our global channel organization. [00:02:01] Vince Menzione: And Mira, great to see you again. [00:02:03] Mira Ayad: Same here. Yes. I’m looking forward for this conversation. We had so much fun last time. [00:02:07] Vince Menzione: Yes, [00:02:08] Vince Menzione: so [00:02:08] Vince Menzione: good. [00:02:09] Mira Ayad: My name is Mira Ayad . I’m the GM for a global Microsoft marketplace. My team leads the strategy and operations. I’ve been with Microsoft for seven months, I think, but this is not my first rodeo. [00:02:21] Mira Ayad: This is my fourth time boomeranging to Microsoft. Yeah. [00:02:26]...
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    34 分
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