What does good company culture actually look like, and how do you build it from scratch when your whole team is scattered across time zones?

In this episode, Jason Moore and Ephie Risho hang out with special guest Dave Laird, who left a cushy leadership role to launch a tech startup tackling one of the most painful headaches in the auditing world. But for Dave, the tech isn’t the main story; the culture is.

We discuss why culture isn’t about free snacks or Friday Zoom happy hours, but about creating a place where people genuinely want to show up. Dave shares how he’s intentionally designed connection into every part of his company—from how his team collaborates remotely, to how they build trust with customers, to how they ensure everyone’s rowing in the same direction.

If you’re building a team, running a startup, or just trying to make your company feel a little more human—this one’s going to stick with you.

Ask us anything: questions@uxperts.info

Media inquiries: media@uxperts.info

Great Scott! Ephie Risho and Jason Moore are firing up the DeLorean and racing 88 miles per hour into the next nine Laws of UX (lawsofux.com). This time, they dive deep into Hick’s Law—showing how something as simple as a light switch can explain the chaos of choice in digital design.

Packed with hilarious stories, sharp examples, and a flux-capacitor’s worth of insights, this episode is perfect for anyone curious about what UX is really all about—and a solid refresher for seasoned experts who might need a jolt of 1.21 gigawatts.

So buckle up. We’re rewiring the past to design a better future. Roads? Where we’re going, we don’t need roads… just good UX.

Ask us anything: questions@uxperts.info

Media inquiries: media@uxperts.info

UX has its own sacred relics—timeless principles that can either guide you to design glory or leave you tumbling into the pit of bad product decisions. In this adventure-packed episode, Ephie Risho and Jason Moore dust off the first nine Laws of UX (lawsofux.com) and put them to the test in real-world practice. These aren’t just abstract theories—they’re the hidden maps that shape every click, tap, and swipe your users make.

We trek through Fitts’s Law, showing why the size and distance of a button can make or break user flow. We dodge the traps of Cognitive Bias, exploring why users don’t act as rationally as your product requirements assume. And we uncover the power of the Aesthetic-Usability Bias, where beauty doesn’t just sell—it convinces people your product works better. Along the way, we pull in tangible examples, sharp strategies, and even a few of our own “booby-trap” design fails to prove these laws aren’t just theory—they’re survival gear.

Less about UX leadership and more about the practice of design, this episode is your field guide for building better products. Funny, practical, and just a little bit daring, it’s everything you need to keep your projects from disappearing into the UX equivalent of a snake pit.

Because in UX—as in archaeology—it’s not the years, it’s the mileage.

Ask us anything: questions@uxperts.info

Media inquiries: media@uxperts.info