In this episode, I interview Leon, a full-time UGC creator from the UK. Leon shares his journey into the world of user-generated content, discussing how he stumbled into it after a difficult period in his life. He reflects on the challenges of transitioning from a corporate job to full-time content creation, the importance of authenticity in UGC, and the strategies he employs for personal branding and leveraging platforms like LinkedIn. The conversation also touches on unique experiences in UGC, including product collaborations and the evolving landscape of influencer marketing. In this conversation, we discuss the intricacies of (UGC) creation, focusing on personal branding, the importance of analytics, and the challenges of working with clients. We share insights on managing portfolios, understanding usage rights, and the significance of maintaining a fresh bank of B-roll. The discussion also touches on the ethical considerations in UGC, the necessity of standing firm with clients, and the value of guides for beginners in the industry.

Follow Leon on all his socials at @sociallyleon

Leon's UGC Guide for beginners: https://www.sociallyleon.com/product-page/a-guidebook-for-new-ugc-creators

In this episode of the UGC 101 podcast, I chat with Tran, a well known UGC coach who transitioned from a career in healthcare to content creation. Tran shares her journey of discovering UGC through TikTok, her initial struggles, and how she built a community around educating others in the field. We talk about the importance of transparency in pricing, the challenges of balancing personal and professional boundaries, and the realities of working in UGC. Tran emphasizes the need for creators to understand their worth and the potential for growth in the industry, while also addressing the mindset required for success. We also talk about the challenges of coaching, and the importance of authenticity in content creation. We explore the mindset shifts necessary for success, the significance of personal branding in attracting inbound opportunities, and practical advice for newcomers in the UGC space. The discussion emphasizes the evolving landscape of UGC and the potential for growth in the industry.

Follow Tran:

Instagram: https://www.instagram.com/tran.ugc?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

TikTok: https://www.tiktok.com/@heyimtran?_t=ZP-8vQL1Zin7tP&_r=1

Join Tran's UGC Skool Community:

https://www.skool.com/tran-ugc-foundations/about?ref=84f77e13d73140ae83ac94a3e1a9fed0

In this episode of the UGC 101 podcast, I chat with Mehr Rajput about the journey of becoming a part-time UGC creator while maintaining a full-time job. Mehr shares her personal story of transitioning from a corporate job to UGC, the challenges of balancing both, and the importance of personal branding and sales in the UGC space. We provide valuable tips for aspiring UGC creators on how to build a portfolio, network, and succeed in the industry while managing their time effectively. In this conversation, Mehr discusses the significance of personal branding in the UGC space, emphasizing the need for creators to diversify their content and showcase their personalities. She highlights emerging trends in UGC, including a shift away from traditional formats towards more authentic and staged organic content. Mehr also addresses the importance of skill development for long-term success in the industry, sharing insights on managing UGC projects and the value of community support. The discussion concludes with encouragement for creators to persist and adapt in a competitive landscape.

To learn more about Mehr's community, 6 Figures After 5, you can visit her site here: https://shorturl.at/HsvCU

You can also follow Mehr on her socials here:

Instagram: https://www.instagram.com/socialswithmehr/

TikTok:https://www.tiktok.com/@socialswithmehr