UCLA just dropped a major student perk: free tickets to every home football and basketball game for undergrads, grads, and extension students—no more pricey Den Passes. With a $220M deficit since 2020 and Rose Bowl attendance sinking to just 37K fans, new AD Tim Harris is rallying the campus to flood the stands with blue and gold. He’s pushing for early arrivals, loud cheers, and an electric atmosphere. To keep fans engaged, they’re launching BruWin Rewards—a loyalty program that turns game-day attendance into points redeemable for prizes and perks. Plus, pre-game concerts and Bruin legends are coming back to hype up the crowd. This isn’t just about filling seats—it’s about rebuilding UCLA’s fan culture and reigniting school spirit.

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This is an automated, high-level news summary based on public reporting.
Sources:
https://www.latimes.com/sports/ucla/story/2026-09-16/ucla-to-give-all-students-free-tickets-to-football-basketball-games

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