『Two Unlikely Founders With One Big, Bold Vision for the Future | iwon™ podcast | Season 2 Episode 1』のカバーアート

Two Unlikely Founders With One Big, Bold Vision for the Future | iwon™ podcast | Season 2 Episode 1

Two Unlikely Founders With One Big, Bold Vision for the Future | iwon™ podcast | Season 2 Episode 1

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These two co-founders and their story will inspire you to dream bigger.It all starts with one question ...Where do you find the perfect technical co-founder?LinkedIn? A startup accelerator? Y Combinator?For Tracey Aitken and David Carboni, the answer was slightly less conventional:Tinder.Tracey spent around 30 years in hairdressing and salon ownership. David spent his career in technology, engineering and working as a CTO.Two completely different worlds.Partners in life. Partners in business.And now co-founders of HairTracker.In the first episode of Season 2 of iwon™, we talk about how a problem Tracey had lived with for decades became the foundation for a technology company, and why sometimes your biggest advantage as a founder is knowing an industry from the inside.But their first idea wasn't HairTracker.There was Capture Me.Then the wonderfully named Ping My House.Neither became the business.But neither was a failure either.Those early experiments helped Tracey and David learn how to build together, understand each other's strengths and eventually recognise the opportunity that had been sitting right in front of them.We get into:• How to know when to persevere and when to pivot• Why founder fit matters as much as product-market fit• Building a business with your life partner without destroying the relationship• Why Tracey's 30 years of hairdressing experience became an enormous competitive advantage• What happens when a non-technical founder meets a “firewall” for the first time• Building the first version of HairTracker around a genuine problem Tracey experienced herself• Validating the product with working hairdressers and the wider industry• Winning support from Innovate UK• Why being new to an industry can sometimes work in your favour• Building confidence when you don't feel like you know what you're doing• Networking when you're completely outside your comfort zone• Why Tracey doesn't believe in failure• And why their philosophy is simple: take action, learn, adjust and keep movingOne of my favourite ideas from the conversation is also one of the simplest:The language of the universe is action.You don't need to know exactly how everything is going to work before you start.Sometimes you take the next step, see what happens, learn something and take another.As Tracey puts it:If you don't take action, nothing happens.If you're building something, thinking about starting something, looking for a co-founder, or wondering whether your own experience is “relevant enough” to build a company around, this episode is absolutely worth your time.ABOUT HAIRTRACKERHairTracker is being built around a problem Tracey experienced first-hand throughout her career in hairdressing: keeping useful, accessible and practical client records.What began as a product built for Tracey's own needs has evolved through feedback from hairdressers and the wider industry, with Tracey and David exploring opportunities across hair, beauty and education.ABOUT IWON™iwon™ stands for It Wasn't Overnight.Most business podcasts make success sound much cleaner and faster than it really is.This show is about what happens in the middle.The false starts.The uncomfortable decisions.The sacrifices.The mistakes.The pivots.The lessons.And all the work nobody sees before somebody eventually calls it an “overnight success”.If you're a founder, building something of your own, or even just thinking about it, subscribe wherever you get your podcasts.DISCOVER HAIRTRACKERWebsite: https://hairtracker.com/Apple App Store: https://apps.apple.com/gb/app/hairtracker/id6475737879Google Play: https://play.google.com/store/apps/details?id=app.hairtrackerHairTracker Education: https://hairtracker.com/educationLinkedIn: https://www.linkedin.com/company/hairtracker/CONNECT WITH TRACEY AND DAVIDTracey Aitken: https://www.linkedin.com/in/tracey-aitken/David Carboni: https://www.linkedin.com/in/davidcarboni/CONNECT WITH MICHAELLinkedIn: https://www.linkedin.com/in/realmjt-in/DARWIN™: https://darwinworks.com/iwon™: https://iwonpodcast.com/Apply to be a guest: https://iwonpodcast.com/Subscribe or watch now - on YouTube: https://www.youtube.com/@realmjtABOUT IWON™Most business stories show you the funding, growth or success. iwon™ explores the false starts, uncomfortable decisions, sacrifices and lessons that came first.If this conversation helped you, subscribe, like the video and tell us in the comments: would you build a company with your life partner?DISCLAIMERThe views expressed in the iwon™ podcast are those of the individual speakers and do not necessarily reflect the views of the producers or associated organisations.This podcast is provided for informational and entertainment purposes only and should not be considered financial, legal, investment or other professional advice. Always conduct your own research and seek appropriately qualified professional advice before making decisions for yourself or your ...
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