Two things keep dentists up at night: am I getting new patients, and is my practice one click away from a technology disaster?

Most shows pick one. This one doesn't.

Dr. Lorne Lavine spent over ten years as a periodontist before founding The Digital Dentist 25 years ago — he's been inside dental practices' networks and servers ever since. Naren Arulrajah has spent 19 years marketing for dental practices, more than a thousand of them. In this first episode they explain why they stopped treating marketing and technology as separate problems.

Lorne on the number one issue he sees: almost every practice has a backup. Very few have ever restored one. New HIPAA rules will require practices to document a 72-hour restore — he'd be unhappy if his clients' took longer than 72 minutes.

Naren on the gap between marketing that works and a practice that can hold what the marketing sends it — and the four things the practices that are winning all have in common: organic search they don't have to pay for, a steady flow of five-star reviews, phones that actually convert, and landing pages that show the work. The average practice books one in three new patient calls.

Plus: who this show is for, how guests get picked, and what's coming in November.

THE ONE THING FROM THIS EPISODE

Unplug your server and start the clock. Having a backup and being able to restore from one are completely different things. If getting back up is measured in hours or days, you have a problem you don't know about yet. Forward this to whoever manages your IT and ask them to schedule the test.

WORK WITH US

Marketing — book a strategy meeting with Naren's team at ekwa.com/wired
Technology — schedule a call with Lorne at thedigitaldentist.com/call

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