Here’s the truth: travelers aren’t booking the best businesses, they’re booking the most visible. In this very first episode of the Marketing Made Iconic Elevate Tourism Launch series, I’m sharing why so many incredible tourism operators remain invisible, even when they’re running unforgettable experiences.

If you’ve ever felt like your bookings only spike during school holidays, that you’re relying too heavily on OTAs, or that your social media feels random and inconsistent, this episode will give you the clarity, direction, and confidence to change that.

If you’re ready to move from invisible to irresistible, sign-up to your FREE TRIAL of the world’s-first growth ecosystem, Elevate Tourism, available for a limited time. www.elevatetourism.com

If you’re ready to get support from the marketers that know tourism, reach out to Elysha on our website www.elymarketing.com.au

00:00 Introduction: The Visibility Challenge

00:25 Welcome to Marketing Made Iconic

01:02 Understanding the Invisible Zone

02:36 Case Study: Winery in the Hunter Valley

04:03 Key Shifts to Boost Visibility

07:07 Practical Steps to Increase Visibility

09:18 Final Thoughts and Next Steps

Follow Elysha:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au/

This conversation with Victor Kumar blew me away.

Victor isn’t just a pioneer in the buyer’s agent space. He’s someone who’s built one of Australia’s largest private property portfolios from the ground up. When he migrated to Australia, he lived in a converted garage with his wife.

Today, he runs Right Property Group and helps thousands of families build real, lasting wealth without the hype, without the hard sell, and without losing sight of what matters most: lifestyle, legacy, and long-term thinking.

In this episode, we unpack what it really takes to succeed in property, why growth is only part of the story, and how income replacement, not portfolio size, should guide your investing journey. Victor also shares some powerful lessons around life stages, strategy, and the risks of getting caught up in flashy marketing or surface-level data.

If you're feeling overwhelmed by the noise, unsure about what to do next, or just craving some grounded, experience-backed wisdom, this one's for you

00:00 Introduction to Property Investing

00:18 Meet Victor Kuma: A Property Investment Pioneer

01:12 Victor's Humble Beginnings and Early Success

01:28 The Birth of Right Property Group

02:47 Challenges and Strategies in Property Investment

05:11 Building and Managing a Property Portfolio

05:59 Tailoring Investment Strategies to Life Stages

08:11 The Importance of Income Replacement

10:01 Common Mistakes in Property Investment

11:32 The Role of Data in Property Investment

14:33 Right Property Group's Unique Approach

16:34 Generational Wealth and Client Success Stories

19:12 Guiding Clients Through Their Investment Journey

21:33 Victor's Passion and Vision for the Future

28:51 Final Thoughts and Contact Information

Follow Elysha and Victor:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au/

Connect with Victor:

LinkedIn: https://www.linkedin.com/in/victorkumarrpg/

Website: https://rightpropertygroup.com.au/

In today’s episode, I sit down with someone who’s not just building a financial business. He’s building a movement. Gee Taggar, founder and director of Archer Wealth, shares the raw, real story behind growing a private credit company that's now managing over $330 million in assets, all while staying true to his mission.

Gee opens up about his early days arriving in Australia at 17, hitting personal and financial rock bottom, and what it took to rebuild with integrity. He shares the painful moment that pushed him to do lending differently, the decade-long grind behind his so-called overnight success, and how he’s kept purpose at the core of everything.

This isn’t just a finance story. It’s about vision, values, and the kind of resilience that creates real change. If you’re navigating growth, leadership, or just need a reminder that you don’t need to compromise to succeed, this one’s for you.

00:00 Introduction to Private Lending and Private Credit

26:04 Defining Private Credit

26:19 Understanding Private Lending

27:03 Key Differences and Use Cases

Follow Elysha and Gee:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au/

Connect with Gee:

LinkedIn: https://www.linkedin.com/in/gee-taggar-b7631b96/

Website: https://archer-wealth.com/

This week, I’m joined by someone whose story is a true masterclass in reinvention and intentional growth: Rasti Vaibhav. From architect to data scientist to quant fund manager, and now a leading buyer’s agent and wealth strategist, Rasti brings a powerful blend of analytical thinking and heartfelt mission to his work.

In this episode, Rasti shares how he went from zero properties to financial freedom and how he’s now helped over 500+ families do the same. We dive into the common traps Aussies fall into when investing, why most people stop at one or two properties, and how his GPS Framework helps clients fast-track their journey to real wealth.

If you’ve ever felt stuck, confused, or unsure about how to build wealth strategically, this episode will spark a whole new way of thinking.

00:00 Introduction to Risk Appetite

00:18 Meet Rasti: A Journey from Architect to Wealth Strategist

04:23 The Power of Belief and Setting Audacious Goals

05:45 Breakthrough Moments and the Importance of Mentorship

06:42 Treating Property Investment Like a Business

09:49 The GPS Framework for Building Wealth

12:58 The Role of Buyer's Agents and Industry Insights

19:28 Client Success Stories and Overcoming Challenges

24:28 Scaling Up: From One Property to a Portfolio

26:28 Rasti's Mission and Vision for the Future

30:14 Final Thoughts and Advice for Aspiring Investors

Follow Elysha and Rasti:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au/

Connect with Rasti:

LinkedIn: https://www.linkedin.com/in/property-buyer-agent/

Website: https://getrare.com.au/

Get the copy of his book here: https://thepropertywealthblueprint.com/

In this episode of Marketing Made Iconic, I had the absolute pleasure of sitting down with Derik Karamian, founder of Australian Loan House and Elite Broker Academy. Derik’s not your typical broker; he’s someone driven by purpose, ethics, and a deep desire to empower Australians to build real wealth through property.

What struck me most was Derik’s client-first philosophy. From walking away from the rigidity of banking to creating a brokerage built on trust, transparency, and education, his journey is packed with lessons for anyone in business, finance, or even just navigating their own home-buying goals.

We covered a lot: why personalised advice matters more than ever, how younger generations can overcome property market barriers, and the dangers of quick-fix financial advice online. We also explored his innovative 100% loan strategies and how his mentoring platform is raising the bar for the next wave of brokers.

This one’s a must-listen, especially if you're trying to cut through the noise and make informed financial decisions that actually serve you long term.

00:00 Introduction and Guest Welcome

01:16 Derek Ian's Journey from Banking to Brokerage

04:36 Identifying Gaps in Traditional Lending

06:35 Philosophy and Evolution of Australian Loan House

09:54 Innovative Lending Strategies

16:24 Challenges for Younger Australians in Property Market

23:42 Navigating Financial Advice and Education

28:07 Elite Broker Academy and Industry Integrity

31:40 Final Thoughts and Contact Information

Follow Elysha and Derik:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au/

Connect with Derik:

LinkedIn: https://www.linkedin.com/in/derik-karamian-b1228b19

Website: www.elitebroker.com.au

In this episode of Marketing Made Iconic, I had the absolute pleasure of speaking with Rachel Flood—a fourth-generation entrepreneur whose story is anything but traditional. Rachel has built a bold, multi-industry business spanning property, finance, and solar, all while honouring the legacy of the iconic Flood name.

What struck me most was Rachel’s raw honesty. She opened up about walking away from a six-figure career, rebuilding after devastating business partnerships, and trusting her gut to build something entirely her own. We talked about the surprising power of solar leads, why everyday Aussies are often sitting on untapped wealth, and how Rachel’s clients from Mongolia to Europe are finding their way to her through reputation and integrity.

This isn’t just a story about property or entrepreneurship—it’s a powerful reminder of resilience, long-game thinking, and building a business that truly aligns with your values. If you’ve ever questioned your next step or felt burned by past mistakes, Rachel’s story will absolutely resonate with you.

00:00 Introduction to Wealth Advisory Insights

00:22 Meet Rachel Flood: A Legacy of Innovation

00:45 Rachel's Entrepreneurial Journey

01:22 The Flood Legacy: A Family Business

03:45 Navigating Multiple Roles: Wealth Advisor to Property Developer

07:23 Global Expansion and Clientele

11:04 Building Wealth: Strategies and Challenges

13:30 Lessons Learned and Future Plans

20:29 Market Trends and Investment Advice

25:31 Future of the Flood Group

27:30 Conclusion and Contact Information

Follow Elysha and Rachel:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au/

Connect with Rachel:

LinkedIn: https://www.linkedin.com/in/rachael-flood-76327118/

Website: rlfcorporation.com

In this episode, I had the absolute pleasure of speaking with Chris Christofi, someone whose story genuinely moved and inspired me. Chris went from $348,000 in debt to building Reventon, a powerhouse financial services company that’s helped over 10,000 Australians build wealth through property. But what struck me most is that his success hasn’t just been about business. It’s been deeply rooted in purpose, resilience, and service.

We talked about how Chris scaled from his parents’ home to a team of 80+, how he developed the Reventon Formula to help others invest safely, and the incredible impact he’s made through philanthropy, including raising over $1.7 million for charity and even sleeping rough to raise awareness for homelessness. This conversation is packed with insights on what it really takes to succeed, especially when the odds are stacked against you.

If you’ve ever felt like giving up or wondered how to combine purpose with performance, this episode is for you.

00:00 Starting with Debt and a Dream

00:17 Introducing Chris Kristoff and Reventon

01:23 Chris's Humble Beginnings in Real Estate

03:47 Overcoming Financial Struggles

06:12 Building a Financial Powerhouse

07:32 The Reventon Formula and Its Success

17:43 The Importance of Taking Action

21:22 Key Indicators for Property Investment

25:13 Success Stories and Market Insights

27:27 Recession-Proof Property Investments

28:00 The Importance of Duplicating Success

28:18 Nimble Property Strategies Across Australia

29:00 Excitement for the Property Market's Future

30:13 Building Trust with Clients

31:37 Handling Challenges and Accountability

32:54 Philanthropy and Personal Commitment

45:34 Legacy and Family Values

48:23 Advice for Aspiring Property Investors

50:50 Daily Motivation and Passion

52:05 Conclusion and Contact Information

Follow Elysha and Chris:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au

Connect with Chris:

LinkedIn: https://www.linkedin.com/in/chris-christofi/

Website: https://chrischristofi.com.au/

Get your copy of his book here: https://amzn.asia/d/gBOv7yN

This conversation with Marc Woolfson honestly left me inspired—and I think it will do the same for you. Marc’s journey from teaching golf to mentoring hundreds of Australians through property investing is not only unique, it’s deeply values-led. He’s built a multi-million dollar portfolio (and helped countless others do the same), all without flashy marketing, pressure tactics, or selling fear.

In this episode, we talk about how Marc built his referral-only business, how he helps everyday people—from teachers to bar managers—create genuine financial security, and why giving back is a non-negotiable part of how he operates. He even shares a story that moved me to tears about a client who went from living in her car to building a retirement nest egg, all thanks to one carefully considered investment.

If you’ve ever wondered whether it’s possible to grow a business with heart—and still win commercially—this one’s for you.

00:00 Balancing Commercial and Values in Real Estate

00:52 Introduction to Mark Woolfson

01:42 Mark's Journey from Teaching to Real Estate

07:02 Building a Referral-Based Business

13:22 Client Experience and Trust Building

22:28 Purpose and Giving Back

30:00 Building a Strong Network

30:45 The Power of Face-to-Face Connections

34:07 Referral Partners and Their Importance

38:04 Mentoring the Next Generation

42:25 Market Trends and Changes

48:07 Common Mistakes in Property Investment

52:44 A Heartwarming Success Story

57:59 Conclusion and Contact Information

Follow Elysha and Marc:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au/

Connect with Marc:

LinkedIn: https://www.linkedin.com/in/marcwoolfson-realestate

Website: https://marcwoolfson.com/

Get your copy of his book: https://amzn.asia/d/ia5BygK