Here’s the truth: travelers aren’t booking the best businesses, they’re booking the most visible. In this very first episode of the Marketing Made Iconic Elevate Tourism Launch series, I’m sharing why so many incredible tourism operators remain invisible, even when they’re running unforgettable experiences.

If you’ve ever felt like your bookings only spike during school holidays, that you’re relying too heavily on OTAs, or that your social media feels random and inconsistent, this episode will give you the clarity, direction, and confidence to change that.

If you’re ready to move from invisible to irresistible, sign-up to your FREE TRIAL of the world’s-first growth ecosystem, Elevate Tourism, available for a limited time. www.elevatetourism.com

If you’re ready to get support from the marketers that know tourism, reach out to Elysha on our website www.elymarketing.com.au

00:00 Introduction: The Visibility Challenge

00:25 Welcome to Marketing Made Iconic

01:02 Understanding the Invisible Zone

02:36 Case Study: Winery in the Hunter Valley

04:03 Key Shifts to Boost Visibility

07:07 Practical Steps to Increase Visibility

09:18 Final Thoughts and Next Steps

Follow Elysha:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au/

This conversation with Victor Kumar blew me away.

Victor isn’t just a pioneer in the buyer’s agent space. He’s someone who’s built one of Australia’s largest private property portfolios from the ground up. When he migrated to Australia, he lived in a converted garage with his wife.

Today, he runs Right Property Group and helps thousands of families build real, lasting wealth without the hype, without the hard sell, and without losing sight of what matters most: lifestyle, legacy, and long-term thinking.

In this episode, we unpack what it really takes to succeed in property, why growth is only part of the story, and how income replacement, not portfolio size, should guide your investing journey. Victor also shares some powerful lessons around life stages, strategy, and the risks of getting caught up in flashy marketing or surface-level data.

If you're feeling overwhelmed by the noise, unsure about what to do next, or just craving some grounded, experience-backed wisdom, this one's for you

00:00 Introduction to Property Investing

00:18 Meet Victor Kuma: A Property Investment Pioneer

01:12 Victor's Humble Beginnings and Early Success

01:28 The Birth of Right Property Group

02:47 Challenges and Strategies in Property Investment

05:11 Building and Managing a Property Portfolio

05:59 Tailoring Investment Strategies to Life Stages

08:11 The Importance of Income Replacement

10:01 Common Mistakes in Property Investment

11:32 The Role of Data in Property Investment

14:33 Right Property Group's Unique Approach

16:34 Generational Wealth and Client Success Stories

19:12 Guiding Clients Through Their Investment Journey

21:33 Victor's Passion and Vision for the Future

28:51 Final Thoughts and Contact Information

Follow Elysha and Victor:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au/

Connect with Victor:

LinkedIn: https://www.linkedin.com/in/victorkumarrpg/

Website: https://rightpropertygroup.com.au/

In today’s episode, I sit down with someone who’s not just building a financial business. He’s building a movement. Gee Taggar, founder and director of Archer Wealth, shares the raw, real story behind growing a private credit company that's now managing over $330 million in assets, all while staying true to his mission.

Gee opens up about his early days arriving in Australia at 17, hitting personal and financial rock bottom, and what it took to rebuild with integrity. He shares the painful moment that pushed him to do lending differently, the decade-long grind behind his so-called overnight success, and how he’s kept purpose at the core of everything.

This isn’t just a finance story. It’s about vision, values, and the kind of resilience that creates real change. If you’re navigating growth, leadership, or just need a reminder that you don’t need to compromise to succeed, this one’s for you.

00:00 Introduction to Private Lending and Private Credit

26:04 Defining Private Credit

26:19 Understanding Private Lending

27:03 Key Differences and Use Cases

Follow Elysha and Gee:

Connect with Elysha:

LinkedIn: https://www.linkedin.com/in/elysha-stephens/

Website: https://elymarketing.com.au/

Connect with Gee:

LinkedIn: https://www.linkedin.com/in/gee-taggar-b7631b96/

Website: https://archer-wealth.com/