Are funeral directors really greedy—or is the public missing the real story?

In this episode of Two Guys and a Question, Danny Jefferson and Alan Creedy lean into a viral industry controversy that sparked a deep conversation about how funeral service is often misunderstood.

Drawing from decades of real-world experience, they pull back the curtain on the financial pressures, cash flow needs, and economic realities that define the business side of compassion.

In this episode, we explore:

• Bookkeeper vs. Accountant: Understanding the difference between organizing numbers and truly interpreting what they say about a business.
• The Wealth Myth: Why the overwhelming majority of funeral directors are not building wealth through funeral service, despite public perception.
• Regional Pricing Realities: How location, cremation rates, and cost-of-goods-sold (COGS) metrics impact what a family pays.
• Business as a Living Entity: Why a firm must maintain a certain level of cash flow just to remain viable and serve its community.

Whether you are a funeral professional, a business leader, or a curious listener, this discussion blends controversy with education to spark a meaningful dialogue about the truth behind the bill.

#FuneralService #BusinessTransparency #FuneralDirector #FinancialLiteracy #IndustryTruths #JNCAdvisors #TwoGuysAndAQuestion

What if the future of your funeral home didn’t depend on guesswork, but on preparation and powerful relationships? In this episode, Danny Jefferson and Alan Creedy of J&C Advisors discuss an exclusive, immersive leadership experience designed specifically for the next generation of funeral service leaders.

Join us as we discuss:

• Intentional Transitions: Why leadership success in privately owned funeral homes should be intentional, not accidental.
• The Robinson Funeral Home Experience: A look into our upcoming event on March 17–19 in Easely/Greenville, SC, featuring the innovative practices of Chris Robinson.
• The Power of Peer Networks: How connecting successors with their peers creates a support system that lasts throughout their careers.
• Strategy over Guesswork: Moving from being an "apprentice" to a confident leader equipped with strategic clarity.

Event Details:

• When: March 17–19, 2026

• Where: Crown Plaza Hotel, Greenville, SC

• How to Join: Visit www.jncadvisors.com to secure one of the 30 limited spots.

If a leadership transition is on your horizon, now is the time to invest in the future of your firm—before the opportunity passes you by.

#FuneralService #LeadershipDevelopment #SuccessionPlanning #FuneralDirector #JNCAdvisors #NextGenLeaders #MortuaryScience