The one about ads on ChatGPT, Brand Visibility on AI and The Running Man - TG130

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:52 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:19:33 Content Spotlights

ROGER: OpenAI tipped to launch ads on ChatGPT — and there's already a huge backlash – by Amanda Caswell on Tom’s Guide. https://www.tomsguide.com/ai/openai-tipped-to-launch-ads-on-chatgpt-and-theres-already-a-huge-backlash

PASCAL: Google, Microsoft, and Perplexity share tips on how to boost your brand's visibility in AI searches by Lara O'Reilly and Geoff Weiss for Business Insider: https://www.businessinsider.com/top-geo-tips-ai-search-google-microsoft-perplexity-2025-12

00:33:08 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:40:23 Marketing Tech and Apps

ROGER: It’s all about upgrades

Google "Nano Banana" Pro (Gemini 2.5 Flash Image): https://gemini.google.com/app

Canva Video 2.0 & HTML Email: https://www.canva.com/whats-new

PASCAL: It’s all about reclaiming good content marketing habits

Buffer https://buffer.com/ The platform has become more than a social media management tool with features such as content ideas board, online collaboration, AI assistance, browser extension, visual calendar and even a start page (let’s not forget a very generous free plan)

MeetEdgar https://meetedgar.com/ The perfect platform for marketers with an extensive library of evergreen content. Features include categories, auto-import, AI writing assistant, A/B testing, analytics, integration with Chrome and Canva.

00:50:20 Film Marketing

The Running Man (2025)

Director: Edgar Wright

Writers: Stephen King, Michael Bacall, Edgar Wright

Stars: Glen Powell, Alyssa Benn, Sienna Benn, Josh Brolin, Lee Pace, Jayme Lawson

Tagline: A man joins a game show in which contestants, allowed to flee anywhere in the world, are pursued by "hunters" hired to kill them.

We look at the marketing of the Running Man and the challenges created by a change of marketing lead at the distributor.

About Two Geeks and A Marketing Podcast

Hosted by the...

#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA

Welcome everyone, this your companion to the full video and audio magazine @twogeeksandamarketingpodcast

Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube as they answer your questions and share practical insights in just 30 minutes!

In this episode:

👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲

Q: I feel like my blog has become bloated and confusing for our website visitors. Can you suggest a simple way to reset and relaunch our blog section?

Roger and Pascal will share why they enjoy blogging so much, the many benefits to individuals and businesses, and their recommended simple steps to review, reset and relaunch your blog section.

🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿

Q: I have been told I need a Speaking page on my website, I have never done this before, what should I include?

Roger and Pascal share ideas about the key elements of your future speaking page, including simple and clever ways to impress and be helpful to event organisers who will be in touch with you.

🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱

Toy Story (1995)

Roger and Pascal have fun looking back at the impact and legacy of the first fully computer-animated feature film released 30 years ago!

Produced by Pixar, when it was still a small and relatively unknown company, the film explores universal themes, such as the tension between old and new (Woody vs. Buzz Lightyear), which metaphorically reflects broader societal and technological changes.

The film’s marketing and merchandise rollout was not aggressively planned from the start. Pixar was primarily focused on creating the film rather than merchandising or theme park tie-ins.

They worked on the Toy Story experience: the storyline, the music, the voices, and the animation of course which was so unique at the time

This led to the ‘perfect’ trailer with all the key elements and the right structure across 90 seconds.

LESSON: marketers and content creators MUST prioritise storytelling and product quality rather than becoming overly focused on marketing tactics or merchandising from the outset.

⏰ Timestamps

0:00 – Introductions & Show Format

2:50 – Segment 1: Marketing Made Simple

11:05 – Segment 2: Speakers Corner

20:25 – Segment 3: Film Marketing Revisited

28:40 – Key Takeaways & Final Comments

👇 Over to you:

Like & subscribe for more expert Q&As and marketing tips

Comment below with your questions or topics for future episodes

Share this episode with colleagues who want to keep their marketing simple and effective

🔗 Useful Links:

Watch more episodes: https://youtu.be/cB-f1VSi9Q8

Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube

Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV ​

The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129

The one about Successful Strategy Sessions, AI changing Brand Visibility and Fright Night - TG129

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:02:44 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:15:36 Content Spotlights

ROGER: Why Most Strategy Sessions Fail, and How the Best Ones Get It Right by Dev Patnaik in Forbes: https://www.forbes.com/sites/devpatnaik/2025/10/28/why-most-strategy-sessions-fail-and-how-the-best-ones-get-it-right/

PASCAL: In Graphic Detail: How AI search is changing brand visibility by Sam Bradley for DigiDay.com: https://digiday.com/marketing/in-graphic-detail-how-ai-search-is-changing-brand-visibility

00:32:24 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:40:41 Marketing Tech and Apps

ROGER: It’s all about video tools for business efficiency:

Loom: https://www.loom.com/

Vidyard: https://www.vidyard.com/

PASCAL: It’s all about creating ‘real’ marketing campaigns:

Pretty Funnels https://www.prettyfunnels.com/ A drag-and-drop funnel builder to help marketers, startups, freelancers and small business teams map, visualise and optimise their digital marketing journeys

LucidChart https://www.lucidchart.com/pages combining diagram and flowchart tools for visualising marketing campaigns, funnels, workflows and team processes.

00:47:05 Film Marketing

FRIGHT NIGHT (1985)

Directed by: Tom Holland (Class of 1984, Psycho II, Child’s Play 1988, Thinner 1996)

Written by: Tom Holland

Cast: Roddy McDowall, Amanda Bearse, Chris Sarandon, William Ragsdale, Stephen Geoffreys as Edward "Evil Ed" Thompson

We look at the marketing of Fright Night, particularly the debate about the Trailer that the Director felt didn’t represent the film properly. The trailer presented it is a a gory horror movie, when in fact it was also a comedy, drama and teen romance feature. Did they originally miss out on a wider audience because of this mistake?

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he

Live with Roger and Pascal: Rethinking Website Visitors, Powerpoint for Public Speaking, and the Power of Straplines

#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA

Ever wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film?

Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes!

In this episode:

👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲

Q: What is the best way to rethink your website experience?

Roger is inviting Pascal to revisit and recap on the following:

The 4 Types of Website Visitors

from his book ‘WebProud: The 5-Step Roadmap to Feeling Proud of your Website Again’ Pascal co-authored with Jonny Ross

🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿

I think I spend too much time on PowerPoint creating my presentation slides, do you have any tips to save time or make less laborious?

This is a very common challenge and query from up-and-coming speakers.

Roger and Pascal share their own personal approach to planning and designing presentations using Powerpoint, when NOT to use Powerpoint, and why you should always plan for something to go wrong with the tech.

🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱

The Menu (2022)

A look back at two clever marketing tactics inspired by the film 'The Menu', the darkly satirical thriller set in the world of exclusive fine dining.

1. The Power of Straplines:

The film’s marketing leaned heavily on its witty straplines:

"Painstakingly Prepared. Brilliant Execution."

"A FINE PLACE TO DI(N)E"

"ONE PERCENTER DI(N)E HERE"

"MOVIE STARS DI(N)E HERE"

2. Inventing Restaurant Review:

To build intrigue, the marketing team “leaked” a fake review from a fictional food critic, supposedly invited to the film’s central restaurant, Hawthorn. The review read:

“Dining at Hawthorn is an experience unlike any other. The chef’s menu is a masterclass in precision, creativity, and—dare I say—danger. Each course is a revelation, but it’s the final act that truly takes your breath away. Five stars for flavour, one star for survival odds.”

These one-liners and imagined restaurant reviews perfectly captured the film’s blend of culinary artistry and sinister suspense, making it instantly memorable.

⏰ Timestamps

0:00 – Introductions & Show Format

2:07 – Segment 1: Marketing Made Simple

12:55 – Segment 2: Speakers Corner

21:00 – Segment 3: Film Marketing Revisited

28:24 – Key Takeaways & Final Comments

👇 Over to you:

Like & subscribe for more expert Q&As and marketing tips

Comment below with your questions or topics for future episodes

Share this episode with colleagues who want to keep their marketing simple and effective

🔗 Useful Links:

Watch more episodes: https://youtu.be/cB-f1VSi9Q8

Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube

Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV ​

The one about improving airports, judging awards and the film, The Long Walk - TG128

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:05:33 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:18:03 Content Spotlights

ROGER: How To Improve Airport Experiences - Rory Sutherland. https://youtu.be/VBfcMdr37Ao?si=q1lTeA03nodfJh5q

PASCAL: Insights from the Judging Panels: Reflections from Roger and Pascal on Their Experiences as Award Judges (Protection Review Awards, Tourism Awards)

00:38:25 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:45:55 Marketing Tech and Apps

ROGER: It’s all about video.

Look at what DJI have launched whilst we’ve been on summer break: https://store.dji.com/uk

• DJI Mic 3
• DJI Mini 5 Pro Drone
• DJI Osmo Nano

And still to come the Osmo Action 6 with a 1 inch sensor.

PASCAL: It’s all about image creation and visual marketing

Gemini Image Generator https://gemini.google/overview/image-generation/ Google Nano Banana, lets you turn a single photo into countless new creations. You can even upload multiple images to blend scenes or combine ideas.

Night Café Studio https://creator.nightcafe.studio/ for more creative and artistic visuals for your social media posts and blog articles. You can even share your co-creations and earn credits.

00:57:15 Film Marketing

THE LONG WALK (2025)

Director: Francis Lawrence (Constantine (2005) I Am Legend (2007), Water for Elephants (2011), The Hunger Games (2013–present), and the spy thriller Red Sparrow (2018)

Writers: screenplay by JT Mollner, based on the 1979 novel of the same name by Stephen King (under his pseudonym Richard Bachman)

Starring: Cooper Hoffman, David Jonsson, Garrett Wareing, Tut Nyuot, Charlie Plummer, Ben Wang, Roman Griffin Davis, Josh Hamilton, Judy Greer, and Mark Hamill.

Taglines: The task is simple. Walk or die.

Often considered impossible to film, Stephen King’s The Long Walk finally comes to the big screen after several failed attempts over several decades. We look at the hard-hitting story, the many marketing posters and trailers and talk about some innovative screening gimmicks.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the...

Live with Roger and Pascal: Circle of Simplicity, Signature Talks, and Controlling Rumours

#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA

Ever wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film?

Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes!

In this episode:

👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲

What is the Circle of Marketing Simplicity?

This special request from Pascal turned out to be an impromptu briefing from Roger, and a timely reminder about his 'Offer - Goal - Activity' model from his book 'Cats, Mats and Marketing Plans'.

🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿

I heard that as a speaker you need to have a signature talk, what is it and how do you create that signature talk?

This is the very question that a delegate asked Pascal at a recent conversation.

Roger and Pascal explore the meaning and definition of 'signature talk' and share their personal advice including whether you should be thinking in terms of 'signature segments'.

🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱

A look back at two ingenious marketing tactics used to “Star Wars: The Empire Strikes Back”, the sequel that celebrated its 45 anniversary this year.

1. The teaser trailer for "The Empire Strikes Back" was filled with nostalgia, featuring Harrison Ford's voiceover in the style of 1950s radio serials and TV shows that inspired George Lucas.

2. The marketing team cleverly used rumours and misinformation in magazines to protect the film's biggest secret (you know which one!). They published an article in Starburst Magazine that mixed true plot points with false information, such as "Luke killing Han Solo" or "the Millennium Falcon getting zapped into a time warp."

⏰ Timestamps

0:00 – Introductions & Show Format

2:30 – Segment 1: Marketing Made Simple

13:30 – Segment 2: Speakers Corner

21:10 – Segment 3: Film Marketing Revisited

29:27 – Key Takeaways & Final Comments

👇 Over to you:

Like & subscribe for more expert Q&As and marketing tips

Comment below with your questions or topics for future episodes

Share this episode with colleagues who want to keep their marketing simple and effective

🔗 Useful Links:

Watch more episodes: https://youtu.be/cB-f1VSi9Q8

Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube

Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV ​

The one about Storytelling vs Bullet Points, Back to the Future at 40 and the film, 28 Years Later - TG127

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:003:36 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:16:35 Content Spotlights

ROGER: The film wouldn’t even be made today’: the story behind Back to the Future at 40 by David Smith, Guardian Newspaper: https://www.theguardian.com/film/2025/jul/03/back-to-the-future-at-40

PASCAL: Why Storytelling Beats Bullet Points and Facts Every Time by Andrea Olson and edited by Micah Zimmerman: https://www.entrepreneur.com/starting-a-business/how-to-get-people-to-remember-and-repeat-your/493166

00: 32:56 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:43:23 Marketing Tech and Apps

ROGER: It’s all about AI Marketing Strategy: Most AI tools have been built to churn out content quickly (tactics) rather than help you think and plan (strategy). Here’s two with a strategy focus.

Miro (with AI Assist): https://miro.com/ai/

StratApp: https://www.producthunt.com/products/stratapp

Out of the box, ChatGPT pushes you into tactics. But you can force it to stay strategic. For example: “Act as a marketing strategist. Help me define my target customer segments, brand positioning, and key goals before suggesting any tactics.”

PASCAL: It’s all about getting serious with AI for Marketing:

Google AI Studio https://aistudio.google.com/live use the Share Screen function and have in-depth conversations about your marketing plan, workflows and content strategies.

Prompt: Ideal Customer Profile – use this prompt to begin a detailed conversation about your ideal customer and create a series of profiles and avatars:

I need your help to write a detailed customer profile or persona. Acting as my expert marketing and sales consultant, can you please remind me how to structure a customer profile or persona for b2b/b2c?

00:54:00 Film Marketing

28 YEARS LATER (2025)

Directed by: Danny Boyle

Written by: Alex Garland

Cast: Aaron Taylor-Johnson, Jodie Comer and Ralph Fiennes were cast to star,[36] with Jack O'Connell

Music by: Young Fathers, Scottish progressive hip hop group formed in Edinburgh in 2008.

Tagline: What will humanity become? Time didn't heal anything. In 28 days, it began. In 28 weeks, it spread. In 28 years, it evolved.

We discuss the rather basic but striking marketing campaign for the film and Pascal enthuses about the Premier Event he attended in Newcastle UK.

A big shout out to https://www.youtube.com/

The one about Simplicity Lessons from Scientific Speeches, Highlights from Google I/O 2025 and Mission: Impossible Final Reckoning - TG126

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:05 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:18:23 Content Spotlights

ROGER: Why Clarity Is The Real Superpower in Scientific Public Speaking by Chiara Alzati, Forbes: https://www.forbes.com/councils/forbescoachescouncil/2025/05/29/why-clarity-is-the-real-superpower-in-scientific-public-speaking/

PASCAL: Google I/O 2025 Conference – Reactions and Recommendations by Pascal Fintoni

Full Keynote: https://www.youtube.com/live/o8NiE3XMPrM

10 Mins Recap: https://youtu.be/LxvErFkBXPk

00:36:42 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:49:07 Marketing Tech and Apps

ROGER: It’s all about memberships for YouTube creators – YouTube takes 30%:

Patreon: https://www.patreon.com/home 5-12%

Buy Me a Coffee: https://buymeacoffee.com/ 5%

Ko-Fi: https://ko-fi.com/ 5%

PASCAL: It’s all about recent tech updates

Headliner TL;DL https://play.headliner.app/tldl creates AI-powered podcast summaries. Pick the episodes, set your timeframe, & get a custom 'podcast' blending real clips with smart narration.

Here is a test for episode 125 of our podcast show: https://play.headliner.app/tldl/cmbakupfx000c07oxoq9p0ooq

NotebookLM https://notebooklm.google/ you can create mind maps in addition to the FAQs, briefing notes and audio summaries.

00:59:36 Film Marketing

MISSION: IMPOSSIBLE – FINAL RECKONING (2025)

Director: Christopher McQuarrie

Writers: Bruce Geller, Erik Jendresen, Christopher McQuarrie

Stars: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Esai Morales, Henry Czerny

Taglines: “Every choice, every mission, has all led to this.” “I need you to trust me one last time.”

We look at the marketing campaign for the last Mission: Impossible film, surprisingly low on digital and fancy tactics, but high on old-school personal appearances and classic PR strategies. With a big surprise from Tom Cruise for UK fans!

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest...