The one about GWR’s Famous 5 Campaign, What AI says about you and The Imitation Game - TG125

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:02:52 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:15:33 Content Spotlights

ROGER: Why It Works: Why the Famous Five did a jolly clever job for GWR by Richard Shotton for Marketing Week: https://www.marketingweek.com/why-it-works-famous-five-gwr/

PASCAL: What AI says about you when you’re not in the room by Muhammad Zulhusni for Marketing Tech News: https://www.marketingtechnews.net/news/what-ai-says-about-you-when-youre-not-in-the-room/

00:35:51 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:43:43 Marketing Tech and Apps

ROGER: It’s all about earphones:

Starts with a rant. What are the best earbuds? https://www.cnet.com/tech/mobile/best-wireless-earbuds/

• Sony WF-1000XM5
• Technics EAH-AZ100
• Apple AirPods Pro 2 (USB-C)

PASCAL: It’s all about building authority and relevancy:

https://sparktoro.com/ your digital market research assistant – find out what your customers visit, read, watch, listen-to, and follow

https://buzzsumo.com/ your content ideas engine – find out the most popular content in any niche, from viral trends to timeless classics

00:53:11 Film Marketing

THE IMITATION GAME (2014)

Directed by: by Morten Tyldum (Headhunters (2011) The Imitation Game (2014) Passengers (2016) Written by: Graham Moore, based on the 1983 biography Alan Turing: The Enigma by Andrew Hodges

Cast: Benedict Cumberbatch, Keira Knightley, Matthew Goode, Rory Kinnear, Charles Dance, and Mark Strong

Music by: Alexandre Desplat

Tagline: The true enigma was the man who cracked the code

The Imitation Game was considered an independent production with a mere 14 million dollars budget. We look at the ‘festival run or circuit’ which was at the heart of the film marketing campaign.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of...

Live with Roger and Pascal - Episode 2: Rethinking Social Media, Authority, and Storytelling

#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA

Ever wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film?

Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for Episode 2 of their live companion show, where they answer your questions and share practical insights in just 30 minutes!

In this episode:

👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲

The realities and future of social media marketing: Is it time to regroup and rethink your approach for 2025?

Hear Roger and Pascal’s honest take on the current state of social media marketing and why it’s time to refocus and set realistic expectations for your team and your results.

🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿

How having a book can elevate your public speaking career and establish your authority even in a digital world.

Learn how to use speaking and book authorship to build credibility, authority, and new opportunities in your professional journey, with practical advice on writing and publishing your own book.

🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱

The marketing genius behind “Death on the Nile” (2022) and what businesses can learn from Hollywood’s approach to visual storytelling.

Discover how character-driven visuals and team showcases can help you stand out in any industry.

⏰ Timestamps

0:00 – Introductions & Show Format

3:29 – Segment 1: Marketing Made Simple

14:29 – Segment 2: Speakers Corner

24:22 – Segment 3: Film Marketing Revisited

29:37 – Key Takeaways & Final Comments

👇 Over to you:

Like & subscribe for more expert Q&As and marketing tips

Comment below with your questions or topics for future episodes

Share this episode with colleagues who want to keep their marketing simple and effective

🔗 Useful Links:

Watch more episodes: https://youtu.be/cB-f1VSi9Q8

Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Connect with Pascal Fintoni: https://pascalfintoni.com/@PascalFintoni_on_YouTube

Connect with Roger Edwards: https://rogeredwards.co.uk/services/@RogEdwardsTV ​

The one about brands in saturated markets, why people change and the film, Black Bag - TG124

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:04:12 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:22:22 Content Spotlights

ROGER: 5 Strategies to Make Your Brand Unforgettable In a Saturated Market by John Hall at Inc: https://www.inc.com/john-hall/5-strategies-to-make-your-brand-unforgettable-in-a-saturated-market/91172672

PASCAL: 4 Reasons People Change by Dr. John C. Maxwell

https://www.youtube.com/shorts/v2j2W_e2UZ8

00:38:57 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:49:20 Marketing Tech and Apps

ROGER: It’s all about moving away from Adobe – one year on.

Davinci Resolve: https://www.blackmagicdesign.com/uk/products/davinciresolve

Photopea: https://www.photopea.com/

Audacity: https://www.audacityteam.org/

PASCAL: It’s all about better vertical videos

Canva https://www.canva.com/templates/?group=social-media new and impressive vertical video templates for reels, stories and LinkedIn messages

Etsy https://www.etsy.com/uk/market/video_templates a surprising option but you will be amazed by all the templates carefully crafted by creators out there!

00:58:02 Film Marketing

Black Bag (2025)

When intelligence agent Kathryn Woodhouse is suspected of betraying the nation, her husband - also a legendary agent - faces the ultimate test of whether to be loyal to his marriage, or his country.

Director: Steven Soderbergh

Writer: David Koepp

Stars: Michael Fassbender, Gustaf Skarsgård, Cate Blanchett, Tom Burke, Marisa Abela, Regé-Jean Page, Naomie Harris

Taglines:

• It takes a spy to hunt a spy.
• Espionage is deadly. Marriage can be deadlier.
• A world of espionage. A marriage of spies.

We look at why the marketing was almost nonexistent for this film and what we might have doe if we’d been in charge.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video...

The one about AI Slop, B2B Content Marketing Strategies and the film, Crimson Tide - TG123

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:02:39 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:16:05 Content Spotlights

ROGER: AI slop is taking over the internet and I've had enough of it by Becca Caddy, TechRadar: https://www.techradar.com/computing/artificial-intelligence/ai-slop-is-taking-over-the-internet-and-ive-had-enough-of-it

PASCAL: B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 by Stephanie Stahl managing director of Informa Connect’s martech group for Content Marketing Institute: https://contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research/

00:31.20 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:39:03 Marketing Tech and Apps

ROGER: It’s all about alternatives to PowerPoint particularly for online presentations:

• Put a Word Cloud in your presentation with Mintimeter: https://www.mentimeter.com/en-US/work/stage-presentations
• Another interactive alternative: https://slidone.com/

PASCAL: It’s all about practising visual storytelling this year

• Find stunning royalty-free footage and motion graphics: https://www.freepik.com/videos
• Find the best royalty free videos and footage for your design: https://www.vecteezy.com/free-videos
• Microsoft have (re)launched their own video editor: https://clipchamp.com/en/

00:46.22 Film Marketing

CRIMSON TIDE (1995)

Directed by: Tony Scott and produced by Don Simpson and Jerry Bruckheimer.

Written by: Michael Schiffer, Richard P. Henrick

Cast: Denzel Washington, Gene Hackman, George Dzundza, Viggo Mortensen, James Gandolfini, Matt Craven

Music by: Hans Zimmer (using a blend of orchestra, choir, and synthesizer sounds)

Tagline: One man was trained to follow orders... and another had the courage to question them.

We look at the film marketing challenges for Crimson Tide – including fending off comparisons to Crimson Tide and Das Boot and from being labelled Top Gun Underwater.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his...

The one about AI Assistants, YouTube Milestones and the film, Pink Floyd The Wall - TG122

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:02:44 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:16:31 Content Spotlights

ROGER: One-Minute Time Machine - The Short Film that (probably) helped Rick & Morty win an Emmy: https://youtu.be/CXhnPLMIET0?si=lLCymEPs7ha3dn8i

PASCAL: Celebrating Roger’s YouTube Channel reaching 10k Subscribers: https://www.youtube.com/@RogEdwardsTV

00:37:05 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:45:29 Marketing Tech and Apps

ROGER: It’s all about VPN

Best VPN Service for 2025: https://www.cnet.com/tech/services-and-software/best-vpn/

PASCAL: It’s all about building a team of AI assistants:

NotebookLM by Google: https://notebooklm.google/ add your website url and generate an interactive audio summary and critique of your current content strategy and website user experience.

Adobe Acrobat AI Assistant https://www.adobe.com/uk/ai/overview.html access one-click generative summaries and ask your document questions to get quick answers linked to sources in the pdf.

00:57:33 Film Marketing

Pink Floyd The Wall (1982)

Director: Alan Parker

Writers: Roger Waters

Starring: Bob Geldof, Christine Hargreaves, James Laurenson, Eleanor David, Kevin McKeon, Bob Hoskins

Taglines: A confined but troubled rock star descends into madness in the midst of his physical and social isolation from everyone.

We look at the marketing of this dark and surreal 1980s musical film. Did confusion over whether this was just a rock concert film rather than a music driven story make it less successful that it should have been?

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.

Every week we'll bring you the following segments.

• In the News.
• Content Spotlight
• This Week in History
• Marketing Tech and Apps
• Film Marketing

Please subscribe and leave comments...

Live with Roger and Pascal - Episode 1: P for Product, Public Speaking and Precious!

Welcome to our companion show to Two Geeks and a Marketing Podcast recorded live and streamed on social media networks.

We're delighted to present our brand new three segments:

04:42 Marketing Made Simple

14:36 Speakers Corner

21:41 Film Marketing Revisited

In this episode, Roger Edwards and Pascal Fintoni answer the following questions:

1️⃣ What happened to the Marketing Mix, and how can marketers collaborate more with product teams?

2️⃣ How do you start a career in public speaking, and how can you quickly develop your unique voice?

3️⃣ And 20 years on, what are the marketing lessons from Peter Jackson and The Lord of Rings trilogy?

Tune in to discover how to reconnect with the Product of the Marketing Mix, the power of passion in becoming a captivating public speaker, and don't miss their marketing masterclass from Middle-earth!

Please subscribe and leave comments and suggestions in the usual places.

Roger and Pascal

--

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Pascal Fintoni: https://pascalfintoni.com/

Roger Edwards: https://rogeredwards.co.uk/services/

The one about AI and Trust, The P for Product and Salem’s Lot - TG121

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:09 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:14:48 Content Spotlights

ROGER: Product is the P all marketers should strive to influence by Mark Ritson in Marketing Week: https://www.marketingweek.com/product-marketers-influence/

PASCAL: Customers don’t trust AI, and the rift might be hurting business by Kristen Doerer, Editor at Marketing Dive

https://www.marketingdive.com/news/customers-dont-trust-ai-hurt-business/727206

00:30:37 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:36:44 Marketing Tech and Apps

ROGER: It’s all about cameras and drones.

DJI Neo Drone. https://store.dji.com/uk/product/dji-neo

Insta360 Link 2 Webcam: https://store.insta360.com/product/link-2

PASCAL: It’s all about using AI for better FAQs

NotebookLM by Google https://notebooklm.google.com/ automatically generates summaries.

ChatPDF https://www.chatpdf.com/ practise superior content curation using this AI-powered assistant that can read PDFs and answer your questions in any language.

EXTRA: Meta AI https://www.meta.ai/ and check out the full overview at https://ai.meta.com Is this the biggest rival to the popular ChatGPT?

00:45:54 Film Marketing

SALEM’S LOT (2024)

Directed by: Gary Dauberman (It Part 1 and 2)

Written by: Gary Dauberman

Cast: Lewis Pullman as Ben Mears, Makenzie Leigh as Susan Norton, Pilou Asbæk as Richard Straker, Alexander Ward as Kurt Barlow and Alfre Woodard as Dr. Cody

Music by: Nathan Barr and Lisbeth Scott

Tagline: Be Careful What You Invite Inside.

Much delayed, this adaptation of Stephen King’s famous novel was rush released after a very short marketing campaign. We ask whether the film live up to the reputation of the original 1979 adaptation and what they could have done better in the marketing campaign.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and...

The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:04:45 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:18:52 Content Spotlights

ROGER: The Real Reason Why Music Is Getting Worse by Rick Beato: https://youtu.be/1bZ0OSEViyo?si=h30HXCOLLdI0qVIY

PASCAL: Closing a Sale: Best Practices for Finalizing Deals by Shopify Team for Shopify Official Blog https://www.shopify.com/blog/closing-a-sale

00:39:21 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:47:36 Marketing Tech and Apps

ROGER: It’s all about AI for professional speakers:

Sound more confident and become powerful public speakers: https://orai.com/ (and check other non-AI alternatives such as and Public Speaking Pal)

Or maybe just go along to a meeting of https://www.toastmasters.org/

PASCAL: It’s all about superior content curation using AI

Chat PDF https://www.chatpdf.com/ the AI-powered assistant that can read PDFs and answer your questions in any language.

Pop AI https://www.popai.pro/ a powerful AI tool that allows you to chat with separate documents and convert everything into a presentation

Bonus – Still not sure? Try uploading a pdf document to perplexity.ai to practice chatting about reports, news releases, etc.

00:56:29 Film Marketing

Presumed Innocent (1990)

Director; Alan J. Pakula

Writers: Scott Turow, Frank Pierson, Alan J. Pakula

Stars: Harrison Ford, Raul Julia, Greta Scacchi, Brian Dennehy,

As a lawyer investigates the murder of a colleague, he finds himself more connected to the crime than anyone else.

Taglines:

• Sometimes it's dangerous to presume.
• Attraction. Desire. Deception. Murder. No one is ever completely innocent.
• Some people would kill for love.

A new TV series version starring Jake Gyllenhaal has just been released in 2024 on Apple TV. We look at the marketing of the original film and the reactions to the TV remake in comparison.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of...