The one about improving airports, judging awards and the film, The Long Walk - TG128

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:05:33 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:18:03 Content Spotlights

ROGER: How To Improve Airport Experiences - Rory Sutherland. https://youtu.be/VBfcMdr37Ao?si=q1lTeA03nodfJh5q

PASCAL: Insights from the Judging Panels: Reflections from Roger and Pascal on Their Experiences as Award Judges (Protection Review Awards, Tourism Awards)

00:38:25 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:45:55 Marketing Tech and Apps

ROGER: It’s all about video.

Look at what DJI have launched whilst we’ve been on summer break: https://store.dji.com/uk

• DJI Mic 3
• DJI Mini 5 Pro Drone
• DJI Osmo Nano

And still to come the Osmo Action 6 with a 1 inch sensor.

PASCAL: It’s all about image creation and visual marketing

Gemini Image Generator https://gemini.google/overview/image-generation/ Google Nano Banana, lets you turn a single photo into countless new creations. You can even upload multiple images to blend scenes or combine ideas.

Night Café Studio https://creator.nightcafe.studio/ for more creative and artistic visuals for your social media posts and blog articles. You can even share your co-creations and earn credits.

00:57:15 Film Marketing

THE LONG WALK (2025)

Director: Francis Lawrence (Constantine (2005) I Am Legend (2007), Water for Elephants (2011), The Hunger Games (2013–present), and the spy thriller Red Sparrow (2018)

Writers: screenplay by JT Mollner, based on the 1979 novel of the same name by Stephen King (under his pseudonym Richard Bachman)

Starring: Cooper Hoffman, David Jonsson, Garrett Wareing, Tut Nyuot, Charlie Plummer, Ben Wang, Roman Griffin Davis, Josh Hamilton, Judy Greer, and Mark Hamill.

Taglines: The task is simple. Walk or die.

Often considered impossible to film, Stephen King’s The Long Walk finally comes to the big screen after several failed attempts over several decades. We look at the hard-hitting story, the many marketing posters and trailers and talk about some innovative screening gimmicks.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the...

Live with Roger and Pascal: Circle of Simplicity, Signature Talks, and Controlling Rumours

#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA

Ever wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film?

Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes!

In this episode:

👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲

What is the Circle of Marketing Simplicity?

This special request from Pascal turned out to be an impromptu briefing from Roger, and a timely reminder about his 'Offer - Goal - Activity' model from his book 'Cats, Mats and Marketing Plans'.

🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿

I heard that as a speaker you need to have a signature talk, what is it and how do you create that signature talk?

This is the very question that a delegate asked Pascal at a recent conversation.

Roger and Pascal explore the meaning and definition of 'signature talk' and share their personal advice including whether you should be thinking in terms of 'signature segments'.

🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱

A look back at two ingenious marketing tactics used to “Star Wars: The Empire Strikes Back”, the sequel that celebrated its 45 anniversary this year.

1. The teaser trailer for "The Empire Strikes Back" was filled with nostalgia, featuring Harrison Ford's voiceover in the style of 1950s radio serials and TV shows that inspired George Lucas.

2. The marketing team cleverly used rumours and misinformation in magazines to protect the film's biggest secret (you know which one!). They published an article in Starburst Magazine that mixed true plot points with false information, such as "Luke killing Han Solo" or "the Millennium Falcon getting zapped into a time warp."

⏰ Timestamps

0:00 – Introductions & Show Format

2:30 – Segment 1: Marketing Made Simple

13:30 – Segment 2: Speakers Corner

21:10 – Segment 3: Film Marketing Revisited

29:27 – Key Takeaways & Final Comments

👇 Over to you:

Like & subscribe for more expert Q&As and marketing tips

Comment below with your questions or topics for future episodes

Share this episode with colleagues who want to keep their marketing simple and effective

🔗 Useful Links:

Watch more episodes: https://youtu.be/cB-f1VSi9Q8

Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube

Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV ​

The one about Storytelling vs Bullet Points, Back to the Future at 40 and the film, 28 Years Later - TG127

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:003:36 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:16:35 Content Spotlights

ROGER: The film wouldn’t even be made today’: the story behind Back to the Future at 40 by David Smith, Guardian Newspaper: https://www.theguardian.com/film/2025/jul/03/back-to-the-future-at-40

PASCAL: Why Storytelling Beats Bullet Points and Facts Every Time by Andrea Olson and edited by Micah Zimmerman: https://www.entrepreneur.com/starting-a-business/how-to-get-people-to-remember-and-repeat-your/493166

00: 32:56 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:43:23 Marketing Tech and Apps

ROGER: It’s all about AI Marketing Strategy: Most AI tools have been built to churn out content quickly (tactics) rather than help you think and plan (strategy). Here’s two with a strategy focus.

Miro (with AI Assist): https://miro.com/ai/

StratApp: https://www.producthunt.com/products/stratapp

Out of the box, ChatGPT pushes you into tactics. But you can force it to stay strategic. For example: “Act as a marketing strategist. Help me define my target customer segments, brand positioning, and key goals before suggesting any tactics.”

PASCAL: It’s all about getting serious with AI for Marketing:

Google AI Studio https://aistudio.google.com/live use the Share Screen function and have in-depth conversations about your marketing plan, workflows and content strategies.

Prompt: Ideal Customer Profile – use this prompt to begin a detailed conversation about your ideal customer and create a series of profiles and avatars:

I need your help to write a detailed customer profile or persona. Acting as my expert marketing and sales consultant, can you please remind me how to structure a customer profile or persona for b2b/b2c?

00:54:00 Film Marketing

28 YEARS LATER (2025)

Directed by: Danny Boyle

Written by: Alex Garland

Cast: Aaron Taylor-Johnson, Jodie Comer and Ralph Fiennes were cast to star,[36] with Jack O'Connell

Music by: Young Fathers, Scottish progressive hip hop group formed in Edinburgh in 2008.

Tagline: What will humanity become? Time didn't heal anything. In 28 days, it began. In 28 weeks, it spread. In 28 years, it evolved.

We discuss the rather basic but striking marketing campaign for the film and Pascal enthuses about the Premier Event he attended in Newcastle UK.

A big shout out to https://www.youtube.com/

The one about Simplicity Lessons from Scientific Speeches, Highlights from Google I/O 2025 and Mission: Impossible Final Reckoning - TG126

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:05 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:18:23 Content Spotlights

ROGER: Why Clarity Is The Real Superpower in Scientific Public Speaking by Chiara Alzati, Forbes: https://www.forbes.com/councils/forbescoachescouncil/2025/05/29/why-clarity-is-the-real-superpower-in-scientific-public-speaking/

PASCAL: Google I/O 2025 Conference – Reactions and Recommendations by Pascal Fintoni

Full Keynote: https://www.youtube.com/live/o8NiE3XMPrM

10 Mins Recap: https://youtu.be/LxvErFkBXPk

00:36:42 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:49:07 Marketing Tech and Apps

ROGER: It’s all about memberships for YouTube creators – YouTube takes 30%:

Patreon: https://www.patreon.com/home 5-12%

Buy Me a Coffee: https://buymeacoffee.com/ 5%

Ko-Fi: https://ko-fi.com/ 5%

PASCAL: It’s all about recent tech updates

Headliner TL;DL https://play.headliner.app/tldl creates AI-powered podcast summaries. Pick the episodes, set your timeframe, & get a custom 'podcast' blending real clips with smart narration.

Here is a test for episode 125 of our podcast show: https://play.headliner.app/tldl/cmbakupfx000c07oxoq9p0ooq

NotebookLM https://notebooklm.google/ you can create mind maps in addition to the FAQs, briefing notes and audio summaries.

00:59:36 Film Marketing

MISSION: IMPOSSIBLE – FINAL RECKONING (2025)

Director: Christopher McQuarrie

Writers: Bruce Geller, Erik Jendresen, Christopher McQuarrie

Stars: Tom Cruise, Hayley Atwell, Ving Rhames, Simon Pegg, Esai Morales, Henry Czerny

Taglines: “Every choice, every mission, has all led to this.” “I need you to trust me one last time.”

We look at the marketing campaign for the last Mission: Impossible film, surprisingly low on digital and fancy tactics, but high on old-school personal appearances and classic PR strategies. With a big surprise from Tom Cruise for UK fans!

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest...

The one about GWR’s Famous 5 Campaign, What AI says about you and The Imitation Game - TG125

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:02:52 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:15:33 Content Spotlights

ROGER: Why It Works: Why the Famous Five did a jolly clever job for GWR by Richard Shotton for Marketing Week: https://www.marketingweek.com/why-it-works-famous-five-gwr/

PASCAL: What AI says about you when you’re not in the room by Muhammad Zulhusni for Marketing Tech News: https://www.marketingtechnews.net/news/what-ai-says-about-you-when-youre-not-in-the-room/

00:35:51 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:43:43 Marketing Tech and Apps

ROGER: It’s all about earphones:

Starts with a rant. What are the best earbuds? https://www.cnet.com/tech/mobile/best-wireless-earbuds/

• Sony WF-1000XM5
• Technics EAH-AZ100
• Apple AirPods Pro 2 (USB-C)

PASCAL: It’s all about building authority and relevancy:

https://sparktoro.com/ your digital market research assistant – find out what your customers visit, read, watch, listen-to, and follow

https://buzzsumo.com/ your content ideas engine – find out the most popular content in any niche, from viral trends to timeless classics

00:53:11 Film Marketing

THE IMITATION GAME (2014)

Directed by: by Morten Tyldum (Headhunters (2011) The Imitation Game (2014) Passengers (2016) Written by: Graham Moore, based on the 1983 biography Alan Turing: The Enigma by Andrew Hodges

Cast: Benedict Cumberbatch, Keira Knightley, Matthew Goode, Rory Kinnear, Charles Dance, and Mark Strong

Music by: Alexandre Desplat

Tagline: The true enigma was the man who cracked the code

The Imitation Game was considered an independent production with a mere 14 million dollars budget. We look at the ‘festival run or circuit’ which was at the heart of the film marketing campaign.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of...

Live with Roger and Pascal - Episode 2: Rethinking Social Media, Authority, and Storytelling

#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA

Ever wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film?

Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for Episode 2 of their live companion show, where they answer your questions and share practical insights in just 30 minutes!

In this episode:

👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲

The realities and future of social media marketing: Is it time to regroup and rethink your approach for 2025?

Hear Roger and Pascal’s honest take on the current state of social media marketing and why it’s time to refocus and set realistic expectations for your team and your results.

🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿

How having a book can elevate your public speaking career and establish your authority even in a digital world.

Learn how to use speaking and book authorship to build credibility, authority, and new opportunities in your professional journey, with practical advice on writing and publishing your own book.

🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱

The marketing genius behind “Death on the Nile” (2022) and what businesses can learn from Hollywood’s approach to visual storytelling.

Discover how character-driven visuals and team showcases can help you stand out in any industry.

⏰ Timestamps

0:00 – Introductions & Show Format

3:29 – Segment 1: Marketing Made Simple

14:29 – Segment 2: Speakers Corner

24:22 – Segment 3: Film Marketing Revisited

29:37 – Key Takeaways & Final Comments

👇 Over to you:

Like & subscribe for more expert Q&As and marketing tips

Comment below with your questions or topics for future episodes

Share this episode with colleagues who want to keep their marketing simple and effective

🔗 Useful Links:

Watch more episodes: https://youtu.be/cB-f1VSi9Q8

Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Connect with Pascal Fintoni: https://pascalfintoni.com/@PascalFintoni_on_YouTube

Connect with Roger Edwards: https://rogeredwards.co.uk/services/@RogEdwardsTV ​

The one about brands in saturated markets, why people change and the film, Black Bag - TG124

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:04:12 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:22:22 Content Spotlights

ROGER: 5 Strategies to Make Your Brand Unforgettable In a Saturated Market by John Hall at Inc: https://www.inc.com/john-hall/5-strategies-to-make-your-brand-unforgettable-in-a-saturated-market/91172672

PASCAL: 4 Reasons People Change by Dr. John C. Maxwell

https://www.youtube.com/shorts/v2j2W_e2UZ8

00:38:57 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:49:20 Marketing Tech and Apps

ROGER: It’s all about moving away from Adobe – one year on.

Davinci Resolve: https://www.blackmagicdesign.com/uk/products/davinciresolve

Photopea: https://www.photopea.com/

Audacity: https://www.audacityteam.org/

PASCAL: It’s all about better vertical videos

Canva https://www.canva.com/templates/?group=social-media new and impressive vertical video templates for reels, stories and LinkedIn messages

Etsy https://www.etsy.com/uk/market/video_templates a surprising option but you will be amazed by all the templates carefully crafted by creators out there!

00:58:02 Film Marketing

Black Bag (2025)

When intelligence agent Kathryn Woodhouse is suspected of betraying the nation, her husband - also a legendary agent - faces the ultimate test of whether to be loyal to his marriage, or his country.

Director: Steven Soderbergh

Writer: David Koepp

Stars: Michael Fassbender, Gustaf Skarsgård, Cate Blanchett, Tom Burke, Marisa Abela, Regé-Jean Page, Naomie Harris

Taglines:

• It takes a spy to hunt a spy.
• Espionage is deadly. Marriage can be deadlier.
• A world of espionage. A marriage of spies.

We look at why the marketing was almost nonexistent for this film and what we might have doe if we’d been in charge.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video...

The one about AI Slop, B2B Content Marketing Strategies and the film, Crimson Tide - TG123

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:02:39 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:16:05 Content Spotlights

ROGER: AI slop is taking over the internet and I've had enough of it by Becca Caddy, TechRadar: https://www.techradar.com/computing/artificial-intelligence/ai-slop-is-taking-over-the-internet-and-ive-had-enough-of-it

PASCAL: B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 by Stephanie Stahl managing director of Informa Connect’s martech group for Content Marketing Institute: https://contentmarketinginstitute.com/articles/b2b-content-marketing-trends-research/

00:31.20 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:39:03 Marketing Tech and Apps

ROGER: It’s all about alternatives to PowerPoint particularly for online presentations:

• Put a Word Cloud in your presentation with Mintimeter: https://www.mentimeter.com/en-US/work/stage-presentations
• Another interactive alternative: https://slidone.com/

PASCAL: It’s all about practising visual storytelling this year

• Find stunning royalty-free footage and motion graphics: https://www.freepik.com/videos
• Find the best royalty free videos and footage for your design: https://www.vecteezy.com/free-videos
• Microsoft have (re)launched their own video editor: https://clipchamp.com/en/

00:46.22 Film Marketing

CRIMSON TIDE (1995)

Directed by: Tony Scott and produced by Don Simpson and Jerry Bruckheimer.

Written by: Michael Schiffer, Richard P. Henrick

Cast: Denzel Washington, Gene Hackman, George Dzundza, Viggo Mortensen, James Gandolfini, Matt Craven

Music by: Hans Zimmer (using a blend of orchestra, choir, and synthesizer sounds)

Tagline: One man was trained to follow orders... and another had the courage to question them.

We look at the film marketing challenges for Crimson Tide – including fending off comparisons to Crimson Tide and Das Boot and from being labelled Top Gun Underwater.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his...