The one about improving airports, judging awards and the film, The Long Walk - TG128

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:05:33 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:18:03 Content Spotlights

ROGER: How To Improve Airport Experiences - Rory Sutherland. https://youtu.be/VBfcMdr37Ao?si=q1lTeA03nodfJh5q

PASCAL: Insights from the Judging Panels: Reflections from Roger and Pascal on Their Experiences as Award Judges (Protection Review Awards, Tourism Awards)

00:38:25 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:45:55 Marketing Tech and Apps

ROGER: It’s all about video.

Look at what DJI have launched whilst we’ve been on summer break: https://store.dji.com/uk

• DJI Mic 3
• DJI Mini 5 Pro Drone
• DJI Osmo Nano

And still to come the Osmo Action 6 with a 1 inch sensor.

PASCAL: It’s all about image creation and visual marketing

Gemini Image Generator https://gemini.google/overview/image-generation/ Google Nano Banana, lets you turn a single photo into countless new creations. You can even upload multiple images to blend scenes or combine ideas.

Night Café Studio https://creator.nightcafe.studio/ for more creative and artistic visuals for your social media posts and blog articles. You can even share your co-creations and earn credits.

00:57:15 Film Marketing

THE LONG WALK (2025)

Director: Francis Lawrence (Constantine (2005) I Am Legend (2007), Water for Elephants (2011), The Hunger Games (2013–present), and the spy thriller Red Sparrow (2018)

Writers: screenplay by JT Mollner, based on the 1979 novel of the same name by Stephen King (under his pseudonym Richard Bachman)

Starring: Cooper Hoffman, David Jonsson, Garrett Wareing, Tut Nyuot, Charlie Plummer, Ben Wang, Roman Griffin Davis, Josh Hamilton, Judy Greer, and Mark Hamill.

Taglines: The task is simple. Walk or die.

Often considered impossible to film, Stephen King’s The Long Walk finally comes to the big screen after several failed attempts over several decades. We look at the hard-hitting story, the many marketing posters and trailers and talk about some innovative screening gimmicks.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the...

Live with Roger and Pascal: Circle of Simplicity, Signature Talks, and Controlling Rumours

#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA

Ever wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film?

Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for another episode of their live companion show, where they answer your questions and share practical insights in just 30 minutes!

In this episode:

👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲

What is the Circle of Marketing Simplicity?

This special request from Pascal turned out to be an impromptu briefing from Roger, and a timely reminder about his 'Offer - Goal - Activity' model from his book 'Cats, Mats and Marketing Plans'.

🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿

I heard that as a speaker you need to have a signature talk, what is it and how do you create that signature talk?

This is the very question that a delegate asked Pascal at a recent conversation.

Roger and Pascal explore the meaning and definition of 'signature talk' and share their personal advice including whether you should be thinking in terms of 'signature segments'.

🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱

A look back at two ingenious marketing tactics used to “Star Wars: The Empire Strikes Back”, the sequel that celebrated its 45 anniversary this year.

1. The teaser trailer for "The Empire Strikes Back" was filled with nostalgia, featuring Harrison Ford's voiceover in the style of 1950s radio serials and TV shows that inspired George Lucas.

2. The marketing team cleverly used rumours and misinformation in magazines to protect the film's biggest secret (you know which one!). They published an article in Starburst Magazine that mixed true plot points with false information, such as "Luke killing Han Solo" or "the Millennium Falcon getting zapped into a time warp."

⏰ Timestamps

0:00 – Introductions & Show Format

2:30 – Segment 1: Marketing Made Simple

13:30 – Segment 2: Speakers Corner

21:10 – Segment 3: Film Marketing Revisited

29:27 – Key Takeaways & Final Comments

👇 Over to you:

Like & subscribe for more expert Q&As and marketing tips

Comment below with your questions or topics for future episodes

Share this episode with colleagues who want to keep their marketing simple and effective

🔗 Useful Links:

Watch more episodes: https://youtu.be/cB-f1VSi9Q8

Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Connect with Pascal Fintoni: https://pascalfintoni.com/ @PascalFintoni_on_YouTube

Connect with Roger Edwards: https://rogeredwards.co.uk/services/ @RogEdwardsTV ​

The one about Storytelling vs Bullet Points, Back to the Future at 40 and the film, 28 Years Later - TG127

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:003:36 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:16:35 Content Spotlights

ROGER: The film wouldn’t even be made today’: the story behind Back to the Future at 40 by David Smith, Guardian Newspaper: https://www.theguardian.com/film/2025/jul/03/back-to-the-future-at-40

PASCAL: Why Storytelling Beats Bullet Points and Facts Every Time by Andrea Olson and edited by Micah Zimmerman: https://www.entrepreneur.com/starting-a-business/how-to-get-people-to-remember-and-repeat-your/493166

00: 32:56 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:43:23 Marketing Tech and Apps

ROGER: It’s all about AI Marketing Strategy: Most AI tools have been built to churn out content quickly (tactics) rather than help you think and plan (strategy). Here’s two with a strategy focus.

Miro (with AI Assist): https://miro.com/ai/

StratApp: https://www.producthunt.com/products/stratapp

Out of the box, ChatGPT pushes you into tactics. But you can force it to stay strategic. For example: “Act as a marketing strategist. Help me define my target customer segments, brand positioning, and key goals before suggesting any tactics.”

PASCAL: It’s all about getting serious with AI for Marketing:

Google AI Studio https://aistudio.google.com/live use the Share Screen function and have in-depth conversations about your marketing plan, workflows and content strategies.

Prompt: Ideal Customer Profile – use this prompt to begin a detailed conversation about your ideal customer and create a series of profiles and avatars:

I need your help to write a detailed customer profile or persona. Acting as my expert marketing and sales consultant, can you please remind me how to structure a customer profile or persona for b2b/b2c?

00:54:00 Film Marketing

28 YEARS LATER (2025)

Directed by: Danny Boyle

Written by: Alex Garland

Cast: Aaron Taylor-Johnson, Jodie Comer and Ralph Fiennes were cast to star,[36] with Jack O'Connell

Music by: Young Fathers, Scottish progressive hip hop group formed in Edinburgh in 2008.

Tagline: What will humanity become? Time didn't heal anything. In 28 days, it began. In 28 weeks, it spread. In 28 years, it evolved.

We discuss the rather basic but striking marketing campaign for the film and Pascal enthuses about the Premier Event he attended in Newcastle UK.

A big shout out to https://www.youtube.com/