The one about GWR’s Famous 5 Campaign, What AI says about you and The Imitation Game - TG125

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:02:52 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:15:33 Content Spotlights

ROGER: Why It Works: Why the Famous Five did a jolly clever job for GWR by Richard Shotton for Marketing Week: https://www.marketingweek.com/why-it-works-famous-five-gwr/

PASCAL: What AI says about you when you’re not in the room by Muhammad Zulhusni for Marketing Tech News: https://www.marketingtechnews.net/news/what-ai-says-about-you-when-youre-not-in-the-room/

00:35:51 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:43:43 Marketing Tech and Apps

ROGER: It’s all about earphones:

Starts with a rant. What are the best earbuds? https://www.cnet.com/tech/mobile/best-wireless-earbuds/

• Sony WF-1000XM5
• Technics EAH-AZ100
• Apple AirPods Pro 2 (USB-C)

PASCAL: It’s all about building authority and relevancy:

https://sparktoro.com/ your digital market research assistant – find out what your customers visit, read, watch, listen-to, and follow

https://buzzsumo.com/ your content ideas engine – find out the most popular content in any niche, from viral trends to timeless classics

00:53:11 Film Marketing

THE IMITATION GAME (2014)

Directed by: by Morten Tyldum (Headhunters (2011) The Imitation Game (2014) Passengers (2016) Written by: Graham Moore, based on the 1983 biography Alan Turing: The Enigma by Andrew Hodges

Cast: Benedict Cumberbatch, Keira Knightley, Matthew Goode, Rory Kinnear, Charles Dance, and Mark Strong

Music by: Alexandre Desplat

Tagline: The true enigma was the man who cracked the code

The Imitation Game was considered an independent production with a mere 14 million dollars budget. We look at the ‘festival run or circuit’ which was at the heart of the film marketing campaign.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of...

Live with Roger and Pascal - Episode 2: Rethinking Social Media, Authority, and Storytelling

#MarketingMadeSimple #SpeakersCorner #FilmMarketing #RogerAndPascal #ExpertQandA

Ever wondered how marketing leaders keep things simple, communicate with impact, and draw inspiration from the world of film?

Join Roger Edwards @RogEdwardsTV and Pascal Fintoni @PascalFintoni_on_YouTube for Episode 2 of their live companion show, where they answer your questions and share practical insights in just 30 minutes!

In this episode:

👌 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲

The realities and future of social media marketing: Is it time to regroup and rethink your approach for 2025?

Hear Roger and Pascal’s honest take on the current state of social media marketing and why it’s time to refocus and set realistic expectations for your team and your results.

🗣️ 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗖𝗼𝗿𝗻𝗲𝗿

How having a book can elevate your public speaking career and establish your authority even in a digital world.

Learn how to use speaking and book authorship to build credibility, authority, and new opportunities in your professional journey, with practical advice on writing and publishing your own book.

🍿 𝗙𝗶𝗹𝗺 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘃𝗶𝘀𝗶𝘁𝗲𝗱

The marketing genius behind “Death on the Nile” (2022) and what businesses can learn from Hollywood’s approach to visual storytelling.

Discover how character-driven visuals and team showcases can help you stand out in any industry.

⏰ Timestamps

0:00 – Introductions & Show Format

3:29 – Segment 1: Marketing Made Simple

14:29 – Segment 2: Speakers Corner

24:22 – Segment 3: Film Marketing Revisited

29:37 – Key Takeaways & Final Comments

👇 Over to you:

Like & subscribe for more expert Q&As and marketing tips

Comment below with your questions or topics for future episodes

Share this episode with colleagues who want to keep their marketing simple and effective

🔗 Useful Links:

Watch more episodes: https://youtu.be/cB-f1VSi9Q8

Watch the full video magazine: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?

Connect with Pascal Fintoni: https://pascalfintoni.com/@PascalFintoni_on_YouTube

Connect with Roger Edwards: https://rogeredwards.co.uk/services/@RogEdwardsTV ​

The one about brands in saturated markets, why people change and the film, Black Bag - TG124

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:04:12 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:22:22 Content Spotlights

ROGER: 5 Strategies to Make Your Brand Unforgettable In a Saturated Market by John Hall at Inc: https://www.inc.com/john-hall/5-strategies-to-make-your-brand-unforgettable-in-a-saturated-market/91172672

PASCAL: 4 Reasons People Change by Dr. John C. Maxwell

https://www.youtube.com/shorts/v2j2W_e2UZ8

00:38:57 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:49:20 Marketing Tech and Apps

ROGER: It’s all about moving away from Adobe – one year on.

Davinci Resolve: https://www.blackmagicdesign.com/uk/products/davinciresolve

Photopea: https://www.photopea.com/

Audacity: https://www.audacityteam.org/

PASCAL: It’s all about better vertical videos

Canva https://www.canva.com/templates/?group=social-media new and impressive vertical video templates for reels, stories and LinkedIn messages

Etsy https://www.etsy.com/uk/market/video_templates a surprising option but you will be amazed by all the templates carefully crafted by creators out there!

00:58:02 Film Marketing

Black Bag (2025)

When intelligence agent Kathryn Woodhouse is suspected of betraying the nation, her husband - also a legendary agent - faces the ultimate test of whether to be loyal to his marriage, or his country.

Director: Steven Soderbergh

Writer: David Koepp

Stars: Michael Fassbender, Gustaf Skarsgård, Cate Blanchett, Tom Burke, Marisa Abela, Regé-Jean Page, Naomie Harris

Taglines:

• It takes a spy to hunt a spy.
• Espionage is deadly. Marriage can be deadlier.
• A world of espionage. A marriage of spies.

We look at why the marketing was almost nonexistent for this film and what we might have doe if we’d been in charge.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video...