Turning the Tables. The Unspoken Side of Agriculture with Amy Hughes
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Turning the Tables. The Unspoken Side of Agriculture with Amy Hughes
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"The greatest asset on any farm is the people. It is not the machinery, it's not the livestock, it is the people."
In this special episode, co-host Amy Hughes swaps roles to share how she is challenging conventional thinking in agriculture with her new business, EmpowerAg. Joined by guest co-host David Irvine, Arron and Amy discuss the critical need for "soft skills" in a hard industry.
In this episode, we cover:
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The Origin Story: Amy's honest account of postnatal depression, identity crisis, and how Holistic Management helped her get "unstuck."
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Behaviour Change: Why education and opportunity aren't enough if the motivation and social support are missing.
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"Living a Dead Man's Dream": The heavy burden of tradition and how it paralyses the next generation.
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The 4 Common Losses: Why the older generation resists change (Loss of Competence, Control, Certainty, and Identity).
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Actionable Advice: How to start a difficult conversation when you don't know where to begin—and why writing a letter might be your best first step.
Here's the link to Amy's business website www.empowerag.co.uk
Thanks, as always, to our sponsor, Range Ward www.rangeward.com