Want to know why a “perfect” parcel can still be a bad site? We dig into the real-world checklist that makes fueling and convenience projects work: traffic that actually converts, access that moves cars and trucks safely, zoning that survives politics, utilities that show up on time, and visibility that pulls travelers off the highway. With national fueling expert Alex Fuller and sector leader Jim Tredwell, we share the tools, tactics, and cautionary tales that separate winners from write-offs.
We start where the math matters most: traffic. You’ll hear how to use DOT maps, direction-specific flows, and truck percentages, when to verify with manual counts or drones, and how to mine city traffic studies for LOS and queuing insights. From there we unpack parcel reality—size, shape, frontage, and “usable vs. paper” acres—plus the design implications of setbacks, easements, replats, and topography. Zoning gets a frank treatment: by-right labels, overlay districts, design reviews, neighborhood outreach, and how city staff, mayors, and EDC leaders can either accelerate or stall your timeline.
Access and circulation take center stage as we map driveway spacing, right-in/right-out constraints, TIAs, and the choreography of trucks, autos, deliveries, and pedestrians. We talk signage and visibility strategy, including FAA limits on high-rise price boards near flight paths. Then we tackle utilities—will-serve letters, capacity checks, power lead times, offsite extensions, and stormwater—plus environmental musts: Phase I/II, wetlands mitigation timelines, and flood map adjustments that can lower insurance and calm lenders. Throughout, we return to a core habit: spend windshield time. Watch how great sites actually work, and let those observations shape your next layout.
If you’re planning a c-store, travel center, or truck stop, this conversation gives you a field-tested blueprint to cut risk and speed approvals. Enjoy the episode, share it with your team, and if it helped you think differently about site selection, subscribe and leave a quick review—what part changed your checklist?