## Nadine Nethery

Customer experience and retention strategist Nadine Nethery shares how she evolved from copywriting into connecting the full customer journey, so business owners stop chasing leads and start maximising ROI from the customers they already have. We dig into what a strategic audience survey really uncovers (beyond guesswork), why feedback feels uncomfortable but is essential, and how to use AI for speed without losing the human insight that makes messaging convert.

Nadine also breaks down what “behaviour-driven evergreen” looks like in practice, including using email engagement signals to route people into the right nurture path, plus why some unscalable personal touches still matter. Finally, she explains her interactive Retention Games Summit format and what made it stand out in a sea of samey online events.

**Key topics covered**
- Retention strategy and customer-first growth
- Strategic audience surveys and message mining
- Human-first marketing in an AI-heavy world
- Behaviour-based email funnels and intent signals
- Interactive events and speaking as lead generation

**Resources**
- 10 tailored-to-you survey questions: https://candocontent.com/survey-questions
- State of the customer report: https://candocontent.com/state-of-the-customer-report

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