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TurboTax Losing Customers Over Price, Thomson Reuters Builds Own AI

TurboTax Losing Customers Over Price, Thomson Reuters Builds Own AI

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Can AI make tax prep cheaper without replacing the experts behind it? Hector Garcia joins Blake and David to unpack Intuit’s TurboTax pricing pressure, QuickBooks’ push into the mid-market, and whether AI-powered services are a bridge to automation. They also examine Thomson Reuters’ proprietary tax-and-legal AI model, Relate’s $100 million raise, and a student’s unusual path onto the New Mexico Board of Accountancy.SponsorsCloud Accountant Staffing - http://accountingpodcast.promo/casThomson Reuters - http://accountingpodcast.promo/taxautomationOnPay - http://accountingpodcast.promo/onpaySavant Labs - http://accountingpodcast.promo/savantChapters(00:00) - TAP 503(02:47) - Intuit earnings overview(03:52) - Meet Hector Garcia(04:40) - Intuit stock and AI fears(07:57) - TurboTax pricing pressure(11:34) - TurboTax Live strategy shift(16:12) - TurboTax Live vs firms(19:47) - AI plus human bridge(22:13) - QuickBooks Free and Light(25:54) - Thomson Reuters builds LLM(30:29) - Trust security and ownership(34:16) - Vertical models disrupt giants(35:18) - Copilot partnership pitch(36:51) - Bulk AI Adoption(38:59) - Rillet Unicorn News(39:21) - Workday Buyout Math(40:50) - Switching Costs Reality(43:12) - Intuit Versus Rillet(45:26) - How Rillet Wins(48:18) - AI Spend Line Item(51:15) - Stripe Buys OpenRouter(53:22) - Reframe Conference Pitch(56:01) - Pablo Pledgebar Cautionary(57:08) - Britton Joins Board(01:01:37) - Student View On PE(01:04:57) - Education And AI Concerns(01:09:33) - Board Dynamics Explained(01:12:12) - Regulation Priorities(01:15:13) - Wrap Up And CPE Show NotesIntuit Reports Fourth Quarter and Full Year Fiscal 2026 Results; Sets Fiscal 2027 Guidancehttps://investors.intuit.com/news-events/press-releases/detail/1320/intuit-reports-fourth-quarter-and-full-year-fiscal-2026-results-sets-fiscal-2027-guidanceThomson Reuters Leverages its World-Class Data Assets to Launch Its Own Frontier Modelhttps://www.thomsonreuters.com/en/press-releases/2026/august/thomson-reuters-leverages-its-world-class-data-assets-to-launch-its-own-frontier-modelRillet Raises $100 Million Series C at $1 Billion Valuation, Becomes Unicornhttps://techcrunch.com/2026/08/19/rillet-raises-100m-series-c-at-1b-valuation-2-years-after-emerging-from-stealth/Silver Lake Eyes $51 Billion Workday Take-Private in Mega Software Dealhttps://www.axios.com/2026/08/14/silver-lake-workday-take-privateStripe Agrees to Acquire OpenRouter to Help Businesses Optimize Token Routing and Usagehttps://stripe.com/newsroom/news/stripe-agrees-to-acquire-openrouterFrom Accounting Major and Frat Brother to Suspected of Being Penn State's Largest Drug Dealerhttps://www.nbcnews.com/news/us-news/penn-state-agostino-abbatiello-drug-scheme-rcna593041Accounting Student Appointed to the New Mexico Public Accountancy Boardhttps://news.unm.edu/news/accounting-student-appointed-to-the-new-mexico-public-accountancy-boardNeed CPE?Get CPE for listening to podcasts with Earmark: https://earmarkcpe.comSubscribe to the Earmark Podcast: https://podcast.earmarkcpe.comGet in TouchThanks for listening and the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and Instagram. If you like what you hear, please do us a favor and write a review on Apple Podcasts or Podchaser. Call us and leave a voicemail; maybe we'll play it on the show. DIAL (202) 695-1040.SponsorshipsAre you interested in sponsoring The Accounting Podcast? For details, read the prospectus.Need Accounting Conference Info? Check out our new website - accountingconferences.comLimited edition shirts, stickers, and other necessitiesTeePublic Store: http://cloudacctpod.link/merchSubscribeApple Podcasts: http://cloudacctpod.link/ApplePodcastsYouTube: https://www.youtube.com/@TheAccountingPodcastSpotify: http://cloudacctpod.link/SpotifyPodchaser: http://cloudacctpod.link/podchaserStitcher: http://cloudacctpod.link/StitcherOvercast: http://cloudacctpod.link/OvercastClassifieds Fearless Foundry - www.advisoryamplified.comExpense Bot - https://www.expensebot.ai/accountantProfitRoot - https://tryprofitroot.com/Want to get the word out about your newsletter, webinar, party, Facebook group, podcast, e-book, job posting, or that fancy Excel macro you just created? Let the listeners of The Accounting Podcast know by running a classified ad. Go here to create your classified ad: https://cloudacctpod.link/RunClassifiedAdTranscriptsThe full transcript for this episode is available by clicking on the Transcript tab at the to...
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