Natalija Marshall has the eye behind some of the most talked-about tunnel fits in the WNBA. In this Stylist Lounge, she tells us how she built it.

First, Roc opens with TFP's media-partner coverage of the inaugural UPSHOT League Championship in Jacksonville, where the tunnel walk more than held its own. Then we get into it. Natalija went from a D1 forward at Notre Dame and Miami to a Ford model and the stylist shaping how the league shows up before tip-off. On this episode of Tunnel Fits Podcast, Season 3: The Blueprint, she breaks down her journey from the court to the closet, the philosophy that says vision beats budget every time, and the looks she is proudest of this season. Plus she takes on our signature question: her top 5 best dressed players in the W.

This is a conversation about taste, reinvention, and building a creative career nobody handed you a map for.

Follow Natalija
Instagram & TikTok: @natalijamarshall
Web: natalijamarshall.com

Follow Tunnel Fits Podcast
Where basketball meets style and culture. New episodes every other Tuesday.
Subscribe and turn on notifications so you never miss a drop.

@tunnelfitspodcast

What actually goes into creating a bespoke suit?

Tunnel Fits Podcast heads to DALYA NYC for an in-person conversation with Lead Design Consultant Silke about the world of custom tailoring. Silke walks Roc through the bespoke process, from finding the right fit and choosing fabrics to the small details that make a piece completely your own.

They also get into why tailoring can feel intimidating, the versatility of what bespoke can look like, and how DALYA is bringing that approach into women's basketball.

Plus, Silke talks about DALYA's work with WNBA names including Roneeka Hodges, Natasha Howard and Alysha Clark, the brand's WNBA bespoke designs featuring the league logo, and her Top 5 best-dressed WNBA players of all time.

Subscribe to Tunnel Fits Podcast for more conversations at the center of WNBA fashion, sneakers and culture.

#WNBA #WNBATunnel #TunnelFitsPodcast #WomensFashion #BespokeTailoring

This WNBA All-Star weekend was bigger, more accessible, and more stylish than ever - and Nancy and Roc break down exactly why this year felt like a turning point. From the orange carpet to the activations, this conversation is part fashion critique, part culture report, and part inside look at the community energy that made Chicago feel like the sixth man.Nancy brings the sharp eye and cultural context, Roc brings the on-the-ground perspective from moving through the weekend's events, and together they unpack what made All-Star feel less like a gated showcase and more like a true family reunion. They get into the best looks, the misses, the rise of player style as a real force, and why the W's mix of fashion, fandom, and access is creating something other leagues still can't quite match.You'll hear them break down:

• Why Chicago was the perfect host city and how the weekend's layout made access feel flatter and more fan-friendly
• The activations that worked best, from Drip Social to Unrivaled to community-first spaces like Erica's Home Court event
• Which players are defining the league's style conversation right now, including Tina Charles, Skylar Diggins-Smith, Olivia Miles, Angel Reese, Kiki Iriafen, Natasha Howard, Sonya Citron, and more
• The difference between personal style and costume dressing, and why the best fits tell a story instead of chasing a trend
• What the league should build next, from a fashion show and expanded merch to more beauty, education, and social impact programming

They also dig into the bigger stakes behind all of it: how the WNBA's growth is creating space for creators, fans, players, and communities to show up more fully, and why the league's future depends on keeping that sense of belonging alive. If you care about women's basketball, fashion, creator culture, or what a truly modern sports ecosystem looks like, this one is essential listening.Perfect for anyone who wants the real recap on All-Star Weekend - not just who wore what, but why it mattered.

With the next WNBA All-Star host city set to be announced, Chicago leaves a pretty high bar. Nancy and Roc also get into what should carry over to All-Star Weekend 2027, what could be even bigger, and what they want to see from the league next.

Here's the YouTube-tuned version. The move is: title carries all the searchable weight, first line front-loads keywords for the search crawl and the "show more" cutoff, then the warm "remember that launch" hook comes right after for the humans.

Title (55 characters, keywords front-loaded, guest named for reshare):

Backcourt IQ: The Women's Basketball App — Alyssa Freda

If you want the firsthand angle in the title instead, a slightly longer alt:

Backcourt IQ Review: The Women's Basketball App — Alyssa Freda (62 char, "review" is a strong search term)

Description (keyword-forward first two lines, then your voice):

Backcourt IQ is the new women's basketball app changing how fans experience the game, and I sat down with co-founder Alyssa Freda to break it down. Two weeks of using it later, here's my honest take.

Remember that app launch we posted a couple weeks back? Well, I've been using Backcourt IQ ever since, and it's dope. Alyssa chose Tunnel Fits Podcast to help announce the launch, so this is a firsthand look at the platform reshaping women's basketball fandom.

If you're tired of fragmented access, repeat scores, and missing the stories behind your favorite players, this one is for you. Alyssa breaks down how the platform pulls data analytics, live game chats, and community features into one place, and why she believes a more connected, story-driven ecosystem is what the sport has been missing.

We also get into the real journey behind the product. From app store approvals to designing data visuals that actually make stats fun to look at, Alyssa shares the surprises and challenges of tech entrepreneurship, and walks through the features that make Backcourt IQ different: comparable player analytics, a clutch shot index, live chat during games, and community tools for finding local watch parties and trading game insights.

The part that stood out most to me is the creator platform. Backcourt IQ is spotlighting the creators shaping this space, the people fans should know, including Ashanti Plummer, Crypt & Court, and Tunnel Fits Podcast. That focus on creators and player stories is exactly the piece the sport has needed as it keeps rising.

Whether you're a die hard, a casual viewer, a creator, or just someone who cares about where women's basketball is headed, this episode is a look at the future of fandom, from someone actually living in it.

Backcourt IQ is out now. Go download it, then come back and let me know what you think.

Guest: Alyssa Freda is the co-founder of Backcourt IQ, a platform dedicated to elevating women's basketball through analytics, creator features, and community tools.

Photographer, magazine founder, and storyteller Chrissy Hussle joins Tunnel Fits Podcast for a conversation about documenting women's basketball through a different lens.

From covering the WNBA Finals, Team USA camp, and the Hall of Fame to capturing the moments fans never see, Chrissy explains why the stories around the game matter just as much as the action on the court.

We also talk about fashion's growing embrace of masc-presenting athletes, the impact of the StudBudz' Vogue cover, the photographers behind the moments we remember, music's influence on creativity, and, of course, her Top 5 best dressed WNBA players of all time.

If you love women's basketball, style, and the creatives helping shape the culture, this episode is for you.

⏱ Chapters
00:00 Intro
01 When photography became more than a hobby
Building an independent career

The Dawn & A'ja photo
Fashion, representation & the StudBudz
Why photographers deserve more respect
Music and creativity
Top 5 best dressed WNBA players of all time
Start, Bench, Cut + Blind Rank

Subscribe for more conversations with the stylists, photographers, creatives, and athletes shaping women's basketball culture.

#WNBA #WomensBasketball #TunnelFitsPodcast #Photography #BasketballCulture #Fashion #SportsPhotography #ChrissyHussle

Ever felt like your hair can change your game? Nia joins Tunnel Fits to talk about the connection between hair, confidence, and personal branding in women's basketball.

From signature hairstyles to athlete identity, we dive into why beauty is becoming a bigger part of sports culture and how the right look can impact the way an athlete feels before they ever step on the court.

We also have some fun with our Hair Deal Draft, Blind Rank, and of course, Nia shares her Top 5 best-dressed WNBA players.

What's one player whose hair or style stands out every time they walk through the tunnel? Let me know in the comments.

Subscribe for more conversations at the intersection of women's basketball, fashion, sneakers, and culture.

#WNBA #TunnelFitsPodcast #WomensBasketball #AthleteStyle #Hair #PersonalBranding #Fashion

In this episode of The Blueprint, Roc sits down with athlete makeup artist Danii Uke to explore a side of sports culture that doesn't get talked about enough: beauty.

Danii shares how she carved out her niche as an Athlete MUA, combining her love of sports and beauty into a career working with athletes. The conversation covers everything from game-day makeup routines and long-lasting products to the unique considerations that come with working in sports environments.

We also discuss:

• How DiJonai Carrington has seemingly mastered in-game makeup that holds up through competition
• Danii's favorite beauty products right now
• What she'd buy with a gift card at Sephora and Ulta
• Working with masc-presenting athletes and creating looks that feel authentic to the individual
• Building trust with athlete clients
• The realities of creating your own lane in sports and beauty
• Her journey into the industry

And of course, Danii takes on the Tunnel Fits Podcast signature question: Who are the five best-dressed players in the WNBA right now?

If you're interested in sports, beauty, fashion, or building a creative career in a niche industry, this episode is for you.

Follow Danii:
[Add social links]

Follow Tunnel Fits Podcast:
[Add links]

#WNBA #TunnelFitsPodcast #SportsBeauty #MakeupArtist #AthleteMUA #DiJonaiCarrington #WNBAFashion #WomenInSports #BeautyCreator #TheBlueprint

Shema Love is helping shape how women's basketball looks off the court.

In this episode of Tunnel Fits Podcast, I sit down with artist, designer, and sports tastemaker Shema Love to talk about the intersection of fashion, basketball, and storytelling. From designing college apparel for Alpha Kappa Alpha to creating WNBA merchandise and custom athlete pieces, Shema has built a career around helping people express who they are through design.

We talk about the story behind her viral WNBA All-Star cardigan, creating Brittany Griner's Welcome Home merchandise, and why the best designs always have a deeper story behind them. Shema also shares how she approaches color, the sports teams with the best visual identities, and the underrated shades more designers should be using.

Of course, we couldn't let her leave without discussing tunnel style. We get into how athlete fashion has evolved, which players' style translates best to art, and her Top 5 Best Dressed WNBA Players of All Time.

If you're interested in women's basketball, sports fashion, branding, illustration, or the creative people helping shape the culture around the game, this episode is for you.

Follow Shema Love:
[Add Links]

Follow Tunnel Fits Podcast:
[Add Links]

#WNBA #TunnelFitsPodcast #WNBAStyle #SportsFashion #BasketballCulture #WomensBasketball