『Truth in Numbers』のカバーアート

Truth in Numbers

Truth in Numbers

著者： SmithGeiger Group
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概要

Truth in Numbers is a research and insights podcast from SmithGeiger Group about what really drives audiences across media and marketing today.


Every other week, host Nicole Bergen, sits down with our researchers and industry experts to talk through what they’ve learned, what surprised them, and why audiences really do what they do.


Expect real talk on everything from streaming and sports to news, creators, advertising, and the on-screen talent audiences can’t get enough of. Each episode leaves you with practical takeaways you can bring to your own work.


If you work in media, marketing, or research, follow Truth in Numbers so you never miss an episode.

© 2026 Truth in Numbers マーケティング マーケティング・セールス 経済学
エピソード
  • What Kids Can Teach Us About the Future of Viewing

    What Kids Can Teach Us About the Future of Viewing
    2026/11/05

    The way kids watch has changed a lot. They’re catching shows in short bursts, rewatching the moments they love, and following wherever the feed takes them, which means traditional metrics are missing much of what’s happening.

    So what should we be paying attention to instead? Host Nicole Bergen sits down with Erin Leigh, kids and media research expert at SmithGeiger Group, to find out. They start with why a show can be a hit even when kids can’t tell you its name, then dig into how feeds, games, and algorithms are changing what “watching” means. From there, Erin shares what studios and creators should measure now, and why kids are a preview of how all of us will watch next.

    Key insights

    • Kids connect with repeatable emotional moments more than long story arcs
    • A show can be a hit even when kids can’t tell you its name
    • Rewatching says more about engagement than finishing an episode
    • Testing content in a realistic feed shows how it performs where kids find it
    • How kids watch now is a preview of how everyone will watch next

    Truth in Numbers is a podcast from SmithGeiger Group.

    Have a question for our researchers or an idea for a future episode?


    Start the conversation here!


    🎧 Watch full episodes on YouTube

    📲 Follow SmithGeiger Group on LinkedIn

    🌐 Learn more about our work


    New episodes every other week. If you’re enjoying the show, follow, rate, and share it with someone on your team.


    "Good Mood Mode" by Vicate Studios
    Licensed through PremiumBeat
    License #9894509

    続きを読む 一部表示
    14 分
  • Introducing Truth in Numbers | A SmithGeiger Group Podcast

    Introducing Truth in Numbers | A SmithGeiger Group Podcast
    2026/10/27

    Welcome to Truth in Numbers! In this quick trailer, Nicole Bergen gives you a first look at the season ahead. Give it a listen, hit subscribe, and we’ll see you on Thursday, November 5 for our first full episode.

    Learn more about SmithGeiger Group: https://smithgeigergroup.com/

    "Good Mood Mode" by Vicate Studios
    Licensed through PremiumBeat
    License #9894509
    YouTube Monetization ID: VGBH6YWTV7ICRAHN

    Truth in Numbers is a podcast from SmithGeiger Group.

    Have a question for our researchers or an idea for a future episode?


    Start the conversation here!


    🎧 Watch full episodes on YouTube

    📲 Follow SmithGeiger Group on LinkedIn

    🌐 Learn more about our work


    New episodes every other week. If you’re enjoying the show, follow, rate, and share it with someone on your team.


    "Good Mood Mode" by Vicate Studios
    Licensed through PremiumBeat
    License #9894509

    続きを読む 一部表示
    1 分
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