Trust the Process: Why Clinical Trials Need Our Culture
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Clinical trials have transformed the treatment of multiple myeloma—but myths, fear, and misinformation continue to keep many patients from considering them.
In this episode of Hip Hope Hooray! Men Talkin' Health, Oya Gilbert welcomes board-certified hematologist and multiple myeloma specialist Dr. Craig Cole for one of the most important conversations we've had on the podcast.
Dr. Cole shares the personal experience that led him into medicine, explains why patient empowerment is central to his work, and tackles some of the biggest misconceptions surrounding clinical trials.
During this episode, you'll learn:
- Why patients are never denied the standard of care in modern cancer clinical trials.
- Why the myth of being a "guinea pig" no longer reflects today's research process.
- Why clinical trials aren't just for patients who have exhausted every treatment option.
- How participants often receive additional monitoring, support, and access to their healthcare team.
- Why healthy skepticism is important—but fear shouldn't prevent patients from asking questions.
- How unconscious bias can influence who is offered a clinical trial.
- Why Black and Brown representation in research is critical to improving treatments for everyone.
Dr. Cole also explains why many barriers people assume exist—transportation, financial concerns, lodging, and support—often already have solutions built into clinical trial programs. The biggest barrier, he says, is that too many eligible patients are simply never asked.
This conversation is educational, honest, and empowering. Whether you're newly diagnosed, living with multiple myeloma, supporting a loved one, or working in healthcare, you'll leave with a better understanding of why clinical trials matter—not just for today's patients, but for future generations.
As Dr. Cole reminds us:
"There is no cure until everybody is cured."
Thank you for listening to Hip Hope Hooray! Men Talkin' Health, where we bridge the gap between healthcare and culture through real conversations that educate, inspire, and empower.
Special thanks to our presenting sponsor, Johnson & Johnson/Legend Biotech, and to Pfizer for their continued support of the Hip Hope Hooray! Men Talkin' Health Podcast.