When it comes to entrepreneurship, a decision to make is whether you can handle the uncertainty or if you need more perceived stability. When we're thinking about entrepreneurship, we think about how uncertain it can be, but regardless of what we're doing as an entrepreneur, building stability is the true game plan. The question is whether you're looking for stability through an employer or are you ready to build your own stability? There's no wrong answer, but something you need to think about.

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Certifications are excellent for gaining more tools in your toolbox, but they are not your primary value. I see a lot of entrepreneurs hide behind their certifications. They talk more about their credentials than they do the benefit of someone working with them. In order to grow your business, you need to be sure you're explaining the change and impact you have more than the credentials that got you here.

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Trust the Crazy Ask Greg

It's fairly safe to say that we all want to make a change, always. Sometimes it's a small change, like ordering something other than our usual at our favorite restaurant. Other times, it's significant, our career, our relationship with someone, our life goals. Which comes first? Making the change or believing in the change?

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Today, we're going to have an illustrated musical demonstration of how your business idea, products, and services evolve like a song. Using my own song, "I Do Believe", which I also use as bumper music for the podcast, I demonstrate the way a song evolves from an idea to the fully produced version you hear. Much like a song, your business idea and the way you talk about it need to be rehearsed and developed.

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"I Do Believe" written by Greg Dunkailo Davis © 2026 Azola Creative, LLC

We all have struggled with elements of imposter syndrome. Regardless of where it stems from, the issue is that we're giving an unknown body of people or someone close to dictate our level of confidence. We worry about what someone will think of us instead of believing that people out there can benefit from our experience and passion.

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Trust the Crazy Framework

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Looking for perfectionsim before we launch is holding us back more than it helps us. Most growing entrepreneurs get this already, but for aspiring and launching entrepreneurs, there's a great deal of hesitation in making changes. It's overworked, overthought and ultimately underdone. In life, we're handed messes or create our own, but we work through them. The same is true in entrepreneurship. The sooner you realize it will never be perfect, the faster you'll succeed.

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Sometimes we are too complicated in our offer and we make it harder for someone to buy from us. There's a time and place for telling stories, but when it comes to the sales process, we need to be really clear in what we want our prospective customer to do.

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With summer upon us, it's easy to become distracted. Whether it's vacations or the common issues of your prospects being on vacation and tuning out decisions during the summer, this is not the time to be complacent. Let's focus on the things we can do this summer to make our business grow...or be ready to grow when your prospects are back in action.

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Trust the Crazy Framework
Trust the Crazy Community