Trim to Grow: The Client-Firing Strategy Behind Lower Churn and Higher Profit
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Trim to Grow: The Client-Firing Strategy Behind Lower Churn and Higher Profit
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Nov. 11, 2026
This episode traces how a “take any door” property management shop became a focused single-family specialist built around one ideal client profile. Chase Coleman, Co-Founder and Managing Partner of Rental Management Group, breaks down the real decision points behind trimming a mixed, inefficient portfolio down to a single asset class, the annual team exercise (“Winter Is Coming”) used to let go of problem clients, and why cutting owner and staff churn moved the needle on growth more than chasing new doors ever did. The conversation also delves into how proactive, performance-based conversations with investors are opening new paths to referrals and off-market acquisitions, a practical look at building a more sustainable, profitable management business rather than a bigger one.