Trillions in Property Are Being Managed Through Email
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Trillions of dollars in aging property infrastructure are still being managed through email threads, spreadsheets, phone calls, and human memory.
A pipe bursts. A manager starts calling plumbers. Residents wait for updates. Vendors send photos by text, sometimes. Board members have no visibility. And after the repair is supposedly finished, someone still has to ask:
“Did this actually get done?”
In this episode of The AI Edge Podcast, Louis Fernandes sits down with Sally Hamidi, Founder and CEO of ON Property Technologies, to expose the hidden operational breakdown inside the HOA and community-association industry, and explain why better technology is no longer optional.
Sally has spent more than 25 years working across real estate, property management, maintenance operations, vendors, boards, and management companies. After building her own management company, growing it to approximately 50 HOA communities alongside a rental portfolio, and eventually selling the business, she stepped into an executive maintenance role and saw the problem from an entirely new level.
The industry was responsible for protecting people’s homes and managing trillions of dollars in aging infrastructure, but critical information was still fragmented across inboxes, spreadsheets, disconnected systems, text messages, and individual relationships.
So Sally decided to build the system she wished she had.
In this conversation, Sally and Louis explore:
- Why the biggest maintenance bottleneck is not the repair itself
- How fragmented communication creates risk, delays, and distrust
- Why managers cannot scale while buried in manual coordination
- How vendor accountability can become measurable
- Why invoices should require photos and service reports
- How AI can help managers identify patterns across repairs and asset lifecycles
- What an emergency maintenance workflow looks like when automation handles the coordination
- Why reserve studies and property data often sit unused
- How management companies can improve service without continuously adding administrative labor
- Why connected systems can strengthen relationships between managers, boards, residents, and vendors
With an automated system, the request can be triaged to the correct vendor, escalated when the preferred vendor does not respond, tracked through arrival and completion, documented with photos, and shared with the appropriate stakeholders—while the manager focuses on higher-value work.
About Sally HamidiSally Hamidi, GRI, CMCA, is the Founder and CEO of ON Property Technologies, a next-generation property-maintenance platform connecting management companies, property managers, vendors, technicians, and boards through a unified operating ecosystem.
Sally brings more than 25 years of hands-on experience across real estate, property management, maintenance, and community-association operations. She previously built a property-management company from the ground up, grew it to serve approximately 50 HOA communities and a portfolio of rental properties, and sold the business in 2023.
Connect With Sally HamidiSally Hamidi on LinkedIn
https://www.linkedin.com/in/sally-hamidi/
ON Property Technologies
weareon.io
ON Property Technologies on LinkedIn
https://www.linkedin.com/company/on-proptech/