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We catch up with Lark Elliott one year after opening Tuxedo Falls to learn what it takes to turn a rare waterfall property near Asheville into a high-demand glamping retreat. We dig into design choices like open air soak tubs, heated toilet seats, brutal infrastructure realities, and the operating and marketing decisions that drive reviews, pricing power, and direct bookings.

• How exceptional land and location can do your selling
• Choosing Bushtec safari tents and building true treehouses around living trees
• Guest experience details that lift reviews and return visits
• The hidden horizontal infrastructure budget: stormwater, roads, rock, wells and septic
• Zoning, utility availability and fire access as early deal killers
• Financing a proof of concept while building infrastructure for future units
• The whiplash shift from builder to operator and what to fix first
• Handing off social media marketing and using paid social to find the right guest
• Dynamic pricing and revenue management trade-offs at different unit counts
• Leveraging tourism board PR and avoiding costly OTA surprises
• Mentoring, books and practical habits that make operations saner
• Using travel insurance messaging to reduce cancellation pain

Check out tuxedofalls.com or reach out to lark at lark@tuxedofalls.com

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