『Traversing Entrepreneurship』のカバーアート

Traversing Entrepreneurship

Traversing Entrepreneurship

著者： Derek Dall'Olmo
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 Traversing Entrepreneurship is a show for business owners who set out to do something different — and did not stop there. Join us as host Derek Dall'Olmo sits down with entrepreneurs and business owners in Traverse City and beyond to hear their stories, dig into the wins and challenges along the way and uncover what it takes to be successful, in business and in life. マネジメント・リーダーシップ リーダーシップ 経済学
エピソード
  • Scaling Your Business and Mastering Social Media Strategy with Katie Brinkley

    Scaling Your Business and Mastering Social Media Strategy with Katie Brinkley
    2026/03/05

    In this episode of Traversing Entrepreneurship, Derek Dall'Olmo interviews Katie Brinkley, founder of NextStep Social and Podcasting. They explore Brinkley's journey from aspiring sports reporter to agency owner, how she scaled her business from a solo venture to a team of eight, and the strategies that have helped her thrive in a competitive, male-dominated industry. Brinkley shares lessons on team building, company culture, leveraging social media for business growth, and defining success on her own terms.

    Key Moments:
    • Katie Brinkley's Career Journey: From Denver to Sports Media
    • Transition from Radio to TV Marketing and the Birth of NextStep Social
    • Scaling from Solopreneur to Agency Owner
    • Standing Out in Male-Dominated Industries
    • Defining Success Through Freedom and Flexibility
    • Building a Strong Team and Company Culture
    • Evolution of Social Media: From MySpace to Modern Platforms
    • NextStep Social's Marketing Strategy and VIP Days
    • Sales Pipeline: Speaking, Networking, and Podcasting
    • Balancing Business Ownership with Personal Life
    • Advice for Entrepreneurs on Social Media Strategy

    This episode provides actionable insights for business owners on scaling a business, managing a team, and creating a marketing strategy that drives real growth. Like, subscribe, and comment to join the conversation!

    Connect with Katie Brinkley:

    LinkedIn: https://www.linkedin.com/in/katiebrinkley/
    Website: https://nextepsocial.com/

    Connect with Derek Dall'Olmo, CFP®, EA:

    Email: Derek@tremontefinancial.com

    LinkedIn: https://www.linkedin.com/in/derekdallolmo/

    Website: https://tremontefinancial.com/about-us/

    About TreMonte and Traversing Entrepreneurship Podcast

    Traversing Entrepreneurship is a show for and about business owners in Traverse City, Michigan and beyond. In each episode, host Derek Dall'Olmo sits down with local business owners and the professionals who serve them to talk about business building, life, money, taxes, family — and all the ups and downs that come with doing something different. Join us to hear their stories and lessons learned — and to get inspired about what might be possible in your own business.

    Derek is the founder of TreMonte Financial Consultants, LLC and TreMonte TreMonte Tax Solutions, LLC (together referred to as "TreMonte"). TreMonte works with business owners and entrepreneurs to develop a proactive tax strategy that maximizes after-tax profits. It is TreMonte's goal to bridge the gap between Financial Advisors and Accountants by serving as CFO to their clients.

    This show is for informational purposes only and should not be viewed as personalized financial, investment, tax, or legal advice. You should always consult an attorney or tax professional regarding your specific legal or tax situation.

    Please email Derek Dall'Olmo at derek@tremontefinancial.com with questions and comments or to schedule a one-on-one conversation.

    TreMonte Facebook Page | Follow Derek on LinkedIn

    Subscribe:

    Apple Podcast | Google Podcasts | Amazon Podcasts | Stitcher | Spotify | Deezer | TuneIn

    If you enjoy the show, please leave a review on iTunes to help others discover the podcast.
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    54 分
  • Burnout to Breakthrough: Randy Martinez's Journey

    Burnout to Breakthrough: Randy Martinez's Journey
    2026/02/19
    In this episode of the Traversing Entrepreneurship podcast, Derek Dall'Olmo interviews Randy Martinez, a personal and cultural transformation specialist. Randy shares his journey from a successful corporate career to personal transformation, discussing the challenges he faced, including burnout and layoffs. He emphasizes the importance of finding purpose, writing a book, and developing tools for personal growth. The conversation explores the transition from the comfort zone of corporate life to the discomfort zone of entrepreneurship, highlighting the need for discipline, consistency, and persistence in achieving success. In this conversation, Randy Martinez shares his journey of transformation, discussing the challenges he faced, the importance of persistence, and the role of mindset in personal growth. He emphasizes the need for a supportive community and the power of self-discovery in achieving one's purpose. The discussion highlights that transformation is not for everyone, but for those willing to put in the effort, the rewards can be profound. Key Takeaways: • Randy experienced burnout during his corporate career. • He realized the need for personal transformation after being laid off. • Writing became a key focus for Randy after leaving corporate life. • Discipline, consistency, and persistence are essential for success. • The comfort zone can hinder personal growth and transformation. • Finding passion is crucial for converting it into purpose. • Randy developed tools to help track progress and accountability. • The journey of transformation is not linear and requires resilience. • Success is defined differently by each individual. The journey of transformation is ongoing and never truly ends. • Persistence is key in overcoming challenges and setbacks. • Building a supportive community is essential for personal growth. • Mindset plays a crucial role in navigating life's transitions. • Self-discovery is a vital part of finding one's purpose. • Vulnerability is a strength, not a weakness. • Your network can significantly impact your success. • Transformation requires discipline, consistency, and persistence. — Connect with Randy: LinkedIn: https://www.linkedin.com/in/randyrmartinez/ Website: https://randyrmartinez.com/about — Connect with Derek Dall'Olmo, CFP®, EA: Email: Derek@tremontefinancial.com LinkedIn: https://www.linkedin.com/in/derekdallolmo/ Website: https://tremontefinancial.com/about-us/ — About TreMonte and Traversing Entrepreneurship Podcast Traversing Entrepreneurship is a show for and about business owners in Traverse City, Michigan and beyond. In each episode, host Derek Dall'Olmo sits down with local business owners and the professionals who serve them to talk about business building, life, money, taxes, family — and all the ups and downs that come with doing something different. Join us to hear their stories and lessons learned — and to get inspired about what might be possible in your own business. Derek is the founder of TreMonte Financial Consultants, LLC and TreMonte TreMonte Tax Solutions, LLC (together referred to as "TreMonte"). TreMonte works with business owners and entrepreneurs to develop a proactive tax strategy that maximizes after-tax profits. It is TreMonte's goal to bridge the gap between Financial Advisors and Accountants by serving as CFO to their clients. This show is for informational purposes only and should not be viewed as personalized financial, investment, tax, or legal advice. You should always consult an attorney or tax professional regarding your specific legal or tax situation. Please email Derek Dall'Olmo at derek@tremontefinancial.com with questions and comments or to schedule a one-on-one conversation. TreMonte Facebook Page | Follow Derek on LinkedIn Subscribe: Apple Podcast | Google Podcasts | Amazon Podcasts | Stitcher | Spotify | Deezer | TuneIn If you enjoy the show, please leave a review on iTunes to help others discover the podcast.
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    56 分
  • Understanding Earned Media and Its Impact with Saul Marquez

    Understanding Earned Media and Its Impact with Saul Marquez
    2026/02/05

    In this episode of Traversing Entrepreneurship, Derek Dall'Olmo sits down with Saul Marquez, founder and CEO of Outcomes Rocket, to unpack what it really takes to go from a secure corporate healthcare job to building a thriving business.

    You'll hear how Saul made the leap into entrepreneurship with the support of his wife, why marketing in healthcare is non-negotiable, and how to use owned, earned, and paid media the right way. They dig into testimonials as earned media, using podcasting as a growth engine, and why you should never start with paid ads before you have a clear strategy.

    If you're a healthcare entrepreneur, marketer, or business owner looking to grow through authentic, strategic marketing, this conversation is packed with practical insight.

    In this episode, you'll learn:

    - How Saul went from corporate healthcare to starting Outcomes Rocket
    - Why having a strong support system matters when you launch a business
    - The difference between owned, earned, and paid marketing—and how they work together
    - How to turn testimonials into powerful earned media
    - Why podcasting is one of the best tools for building authority and trust
    - When procrastination is really a signal to delegate instead of push through
    - How to think about your unique selling proposition so your business stands out

    Snag the resources mentioned in this episode:

    https://docs.google.com/presentation/d/1RzYzExLWxMjb-YYQozxfk-vl7rwTIUo3/edit?usp=drivesdk&ouid=101891485019874324456&rtpof=true&sd=true

    If you enjoy this episode, hit subscribe, drop a comment with your biggest takeaway, and share it with another entrepreneur who's building something in healthcare or professional services.

    Connect with Saul:

    Email: saul@outcomesrocket.com
    Website: www.outcomesrocket.com

    Connect with Derek Dall'Olmo, CFP®, EA:

    Email: Derek@tremontefinancial.com
    LinkedIn: https://www.linkedin.com/in/derekdallolmo/
    Website: https://tremontefinancial.com/about-us/

    About TreMonte and Traversing Entrepreneurship Podcast

    Traversing Entrepreneurship is a show for and about business owners in Traverse City, Michigan and beyond. In each episode, host Derek Dall'Olmo sits down with local business owners and the professionals who serve them to talk about business building, life, money, taxes, family — and all the ups and downs that come with doing something different. Join us to hear their stories and lessons learned — and to get inspired about what might be possible in your own business.

    Derek is the founder of TreMonte Financial Consultants, LLC and TreMonte TreMonte Tax Solutions, LLC (together referred to as "TreMonte"). TreMonte works with business owners and entrepreneurs to develop a proactive tax strategy that maximizes after-tax profits. It is TreMonte's goal to bridge the gap between Financial Advisors and Accountants by serving as CFO to their clients.

    This show is for informational purposes only and should not be viewed as personalized financial, investment, tax, or legal advice. You should always consult an attorney or tax professional regarding your specific legal or tax situation.

    Please email Derek Dall'Olmo at derek@tremontefinancial.com with questions and comments or to schedule a one-on-one conversation.
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    1 時間 3 分
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