Training the Last Mile: What Enterprise L&D Can Learn from Selling Technical Products to Farmers ft. Fabrício Peres
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Training the Last Mile: What Enterprise L&D Can Learn from Selling Technical Products to Farmers ft. Fabrício Peres
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Behavior Change is about much more than sharing knowledge. So how can organizations encourage people to adopt new technologies, new practices, and new ways of working?In this episode of the eLearning Champion Podcast, RK Prasad speaks with Fabricio Peres Founder of Faperes and an agribusiness advisor with about 20 years of experience working with farmers across Brazil, Latin America, Africa, Asia, and Europe.The conversation explores why organizations often assume that people resist change because they lack knowledge. In reality, the biggest barriers are often Risks, Trade-offs, Incentives, accessibility, and the practical realities people face every day. Through examples from agriculture, the discussion shows why Listening before presenting Solutions is essential for encouraging Adoption and creating meaningful Behavior Change.If you're an L&D leader, business leader, HR professional, instructional designer, sales enablement leader, or change management professional, this conversation offers practical lessons that extend well beyond agriculture.