When asked what you do, what do you say? "I build websites" or "I am a web developer". Heck even "I build websites in the XYZ industry". Sounds nice and nichey right!? Well maybe not. Alex Curtis joins us today and shares his own experience of niching down.

He shares what he does, who he does it for and the all important ingredient that defines your business, the end result.

Spoiler alert: The niche is the who you help and the result they pay for. And he points out that what you do to GET those results is not necessarily as important to clients, nor to hang your entire marketing around.

In episode 400, Adam and I talked about becoming a generalist in a changing world, and perhaps a niche is not so important. Yet in this episode, even with AI, automation, machine learning and Donald Trump, Alex shares how you can be a "generalist" within a niche.

Full show notes: https://trailblazer.fm/what-you-do-isnt-the-niche/

I having banged on for years about niching down have to admit that today's epic guest, young Adam Lowe is right when recommends we consider becoming a little more generalist! Why? Because like it or loath it, AI, machine learning, automation and other tools are making building websites a commodity and we might wanna consider become the "glue" that holds our client, their team and systems together.

Don't drop your niche straight away tho! Listen to the show as it should inspire you to add other services or fill other gaps within the industry or industries you serve as a good starting point! There is still a LOT going for niching especially if you do have a wider skill set than making a site look pretty.

Full show notes: https://trailblazer.fm/uno-reverso-niche-o/

"Why are most WordPress developers musicians" was a throw away comment from Zack during a random online natter. What was likely meant in jest sent my mind in circles. If it was a movie you'd see flashbacks of all the podcasts I have done in the past and behind most folks being interviewed, hanging on the wall would be a guitar, or a keyboard nearby. "YES.... WHYYYYYY".... and with that I invited the old chap onto the show for a completely random chat to see if we can make any sense of this riddle.

I actually thought this would be a laugh a minute (there are a few laughs don't get me wrong), but we went deep! And I mean REALLY deep! The sort of deep that leaves you staring blankly at the shower wall for 30 mins.

Full show notes: https://trailblazer.fm/why-most-wordpress-devs-are-musicians/