Karthik Ramanna, Professor at Oxford University and Amy Brachio, CEO of Carbon Measures discuss why carbon emissions data is so inconsistent today and how a ledger-based accounting system could fix it. They explore how solving this data problem could align market incentives with emissions reduction and let one accounting system feed every disclosure requirement, from CBAM to the GHG Protocol.

Mentioned in this episode:

• Technical Expert Panel on Carbon Accounting (TEP)
• Carbon Accounting Landscape Review

For more information on the ICC’s work on carbon strategies visit: iccwbo.org/CarbonStrategies

Alexander Montgomery, Principal Corporate Counsel at Microsoft and Enrique Ramírez, Global Marketing and Media Director at Grupo Bimbo, explore responsible marketing and advertising in the age of AI, and how companies can preserve consumer trust.

Mentioned in this episode:

• The ICC Advertising and Marketing Communications Code
• Responsible AI in Marketing: how to apply the ICC Advertising and Marketing Communications Code’

Svein Tore Holsether, President and CEO of Yara International, unpacks the impact of the Strait of Hormuz closure on global fertilizer supplies and the risks it poses to food production and food security worldwide – hosted by ICC Deputy Secretary General, Andrew Wilson.

Mentioned in this episode:

• ICC is supporting a new confidence-building mechanism developed by the UN Secretary-General’s Strait of Hormuz Task Force

Related work:

• ICC report on ‘Safeguarding food security amid the Hormuz crisis’
• ICC policy paper on ‘When food stops moving: why export restrictions fail in a crisis’