『Trades Secrets: Contractor Marketing』のカバーアート

Trades Secrets: Contractor Marketing

Trades Secrets: Contractor Marketing

著者： Devon Hayes & Amanda Joyce
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Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.© 2026 Trades Secrets: Contractor Marketing マーケティング マーケティング・セールス 教育 経済学
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  • Contractor Coaching: The Good, the Bad & the Homework | Ep 75 | Trades Secrets: Contractor Marketing

    Contractor Coaching: The Good, the Bad & the Homework | Ep 75 | Trades Secrets: Contractor Marketing
    2026/08/24
    In this episode of Trades Secrets: Contractor Marketing, Amanda and Devon dive into the growing world of contractor coaching and one of the hardest questions for business owners to answer: how do you actually choose the right coaching program? With options ranging from affordable communities and self-guided programs to high-level masterminds costing thousands of dollars per month, finding the right fit comes down to much more than who has the best website or biggest name.Amanda and Devon break down several contractor coaching programs they have researched, worked alongside, or heard about through their clients. They discuss who each program may be best suited for, the types of business problems they help solve, and the level of implementation and owner involvement required to actually get value from coaching. A major theme throughout the episode is that joining a program is only the beginning. Just like a gym membership, coaching only works if you are prepared to show up, do the homework, implement what you learn, and hold yourself accountable.Key Takeaways:The best contractor coach is not necessarily the biggest name. Start by identifying the problems you are trying to solve, the stage your company is in, and how much capacity you actually have to implement what you learn.Coaching is not an easy button. Access to thousands of videos, SOPs, templates, and resources means very little if you and your team do not have time set aside to use them.Accountability matters. Amanda and Devon share their own experience with business coaching and why having someone consistently checking on implementation can make a major difference.Some programs serve contractors across multiple trades, while others are highly specialized for industries such as roofing, landscaping, junk removal, or construction.Know what you are buying. Community, one-on-one coaching, group coaching, systems, implementation support, and high-level strategic planning can provide very different kinds of value.The core principle: choose the coaching program that matches where your business is today and where you are trying to go, then be prepared to put in the work.Contractor Coaching Programs Mentioned in This Episode:Breakthrough Academy (BTA) — Contractor business coaching focused on systems, leadership, financials, operations, hiring, planning, and helping owners build businesses that can operate with less dependence on them.https://www.btacademy.com/LeanScaper — Founded by Mark Bradley and built specifically for landscaping businesses. Their Accelerator program combines coaching, systems, leadership development, and technology to help landscapers build more scalable businesses.https://leanscaper.com/Highspire — Co-founded by Paul Atherton, Barrett Johnston, Jordan Milne, and Dave Stephens. Highspire is designed for construction company owners looking to optimize their businesses, strengthen leadership and operations, and ultimately explore real estate development and investment opportunities.https://www.highspire.com/Bolt Accelerator — Junk removal business coaching led by Barry Hartman, co-founder and CEO of 505-Junk. The program focuses on marketing, sales, operations, finance, leadership, systems, and scaling a junk removal company.https://www.boltaccelerator.com/The Roofing Academy — Founded by Randy Brothers and designed specifically for roofing contractors. The program provides roofing-focused coaching, systems, training, leadership development, hiring, sales, production, operations, and resources for companies at different stages of growth.https://www.theroofingacademy.com/Contractor Coach PRO — Contractor business coaching with Jim Johnson and Nathan Tebedo, covering areas including leadership, culture, systems, hiring, sales, pricing, processes, technology, and business growth.https://contractorcoachpro.com/The Wealthy Contractor — Success Society — A coaching and peer environment discussed for more established home improvement and contracting companies looking beyond the fundamentals toward continued growth, profitability, wealth, and owner freedom.https://thewealthycontractor.com/4 Level Coach — Founded by Randy Stanbury, with progressive levels of coaching designed to meet contractors at different stages of their business journey.https://4levelcoach.com/The Contractor Fight — Founded by Tom Reber and mentioned as an honorable mention in the episode. The Contractor Fight focuses heavily on contractor profitability, leadership, business fundamentals, and the mindset required to build a business that serves the owner rather than consuming them.https://thecontractorfight.com/Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here:https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1AsPlus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.comFind out how we can help you grow your business: ...
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    39 分
  • The GBP Update That's Crushing Roofing Call Volume | Ep 74 | Trades Secrets: Contractor Marketing

    The GBP Update That's Crushing Roofing Call Volume | Ep 74 | Trades Secrets: Contractor Marketing
    2026/08/10
    In this episode of Trades Secrets: Contractor Marketing, we break down a major Google Business Profile change that has roofing contractors across the country asking why their call volume suddenly dropped. Amanda and Devon explain what changed in Google’s local three-pack, including the removal of the direct call button from roofing contractor results, and why that extra click could be making a much bigger difference than it seems. At the same time, Local Services Ads and paid search placements are still making it easy for homeowners to call, creating what feels like an even stronger shift toward pay-to-play visibility.Amanda and Devon also walk through what contractors can actually control while Google continues changing the search experience. They cover the growing importance of consistent reviews, keeping your Google Business Profile active with fresh photos and posts, making sure your GBP services match your website, and avoiding generic AI-generated website content that adds no original value. The big takeaway is that contractors cannot control every Google update, but they can continue strengthening the signals that show Google and potential customers that they are active, credible, and worth choosing.Key Takeaways:Google removed the direct call button from the initial local three-pack for roofing contractor searches, adding another step before a homeowner can call the business.Paid placements such as Local Services Ads still prominently feature call buttons, making it even more important for contractors to understand how Google is changing the local search experience.Review velocity matters. A steady flow of new reviews can be more valuable than having a large review count that has gone stagnant.Treat your Google Business Profile like a mini website. Add fresh photos, publish posts consistently, and keep your services aligned with what is listed on your website.Real job-site content matters. Crew photos, branded shirts, wrapped trucks, and authentic project photos help show both Google and potential customers that your business is active and legitimate.Do not rely on mass-produced AI website content. Add real expertise, project photos, local knowledge, quotes, opinions, and information that is genuinely unique to your company.The core principle: focus on what you can control. Keep your GBP active, continue earning reviews, and make sure your website reflects the real expertise and personality of your business.Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here:https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1AsPlus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here: https://tradessecretpodcast.comFind out how we can help you grow your business: https://elevmarketing.com/Read about the latest in the field: https://elevmarketing.com/blog/Connect with us on social media:FacebookXInstagram (Elevation Digital Marketing)Instagram (Trades Secrets)LinkedInAt Elevation Marketing, we have a tight team of experts in SEO or Search Engine Optimization, Google Ads, Google Local Service Ads, Google Display, Social Media Ads, Search Engine Marketing (SEM), Content Marketing, and Conversion Rate Optimization (CRO). With a niche focus on Contractor Marketing and working for the Trades, we've been able to make a significant impact on our home services clients. We are more than an agency, we're your marketing partner. Elevating you elevates us. Email us at experts@elevmarketing.com to talk!Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors who are looking for easy-to-implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head and apply to ALL trades. We'll keep you apprised of what's new and what should be on your radar for all things digital marketing.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
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    23 分
  • Google Reviews Is in Its Unhinged Ex Era | Ep 73 | Trades Secrets: Contractor Marketing

    Google Reviews Is in Its Unhinged Ex Era | Ep 73 | Trades Secrets: Contractor Marketing
    2026/07/20
    In this episode of Trades Secrets: Contractor Marketing, Amanda and Devon unpack Google's latest review policy updates and explain why earning and managing Google reviews has started to feel like dealing with an "unhinged ex." From new AI detection patterns to stricter enforcement against review manipulation, contractors need to understand what's changed—and what they should (and shouldn't) be doing to protect one of their most valuable marketing assets.The conversation breaks down Google's newest review quality signals, including review surges, review clustering, templated language, and repetitive patterns that Google's AI may interpret as inauthentic behavior. While these updates are designed to stop fake reviews and spam, they can also impact legitimate businesses if review requests aren't handled naturally. Amanda and Devon explain how contractors can continue building authentic customer feedback without accidentally triggering Google's filters.You'll also learn why customer storytelling has become even more valuable than simple five-star ratings, why asking every customer for a review matters more than cherry-picking happy customers, and why authentic photos and user-generated content continue to strengthen your Google Business Profile. The episode also addresses one of the biggest myths circulating online—that mentioning employees by name automatically hurts your reviews—and explains what Google is actually looking for.Amanda and Devon share real client examples of legitimate reviews disappearing during Google's automated review cleanups, discuss the importance of backing up your reviews regularly, and explain the potential consequences of violating Google's review policies—including removed reviews, disabled review functionality, and public trust warnings on your Business Profile.The episode finishes with practical advice for building a sustainable review strategy that works with Google's evolving algorithms instead of against them. Rather than chasing shortcuts or gaming the system, contractors will learn how consistency, authenticity, and a steady review process create long-term visibility in Google Search, Google Maps, AI-powered search experiences, and the Local 3-Pack.Key TakeawaysLearn what Google's newest review policy update actually changed.Understand review surges, review clusters, and why Google monitors review patterns.Find out why authentic storytelling beats templated five-star reviews.Discover how employee names in reviews can help—or hurt—depending on the pattern.Learn why every customer should have the opportunity to leave a review.Build a review strategy that improves long-term local SEO and AI visibility.Missed an episode? Catch up with our full playlist of Trades Secrets podcasts found here:https://www.youtube.com/playlist?list=PL-v2ElYWOqX8jZlaKuHz1krepsTZVY1AsPlus, explore MORE actionable marketing tactics that are not over your head, and apply to ALL trades here:https://tradessecretpodcast.comFind out how we can help you grow your business:https://elevmarketing.comRead about the latest in the field:https://elevmarketing.com/blogConnect with us on social media:FacebookXInstagram (Elevation Digital Marketing)Instagram (Trades Secrets)LinkedInAt Elevation Marketing, we have a tight team of experts in SEO (Search Engine Optimization), Google Ads, Google Local Services Ads (LSAs), Google Display Ads, Social Media Advertising, Search Engine Marketing (SEM), and digital marketing strategies designed specifically for contractors and home service businesses.Trades Secrets: Contractor Marketing is the podcast for contractors and home service professionals looking for practical, easy-to-understand marketing advice. Every episode breaks down today's digital marketing trends, Google updates, SEO strategies, paid advertising, and business growth tactics into actionable insights you can apply to grow your contracting business with confidence.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.Find out how we can help you grow your business: https://elevmarketing.com/Trades Secrets: Contractor Marketing is for home services contractors and who are looking for easy to implement marketing tips and strategies. This podcast is for you if you're looking for actionable marketing tactics that are not over your head, and apply to ALL trades. We'll keep you apprised of what's new, and what should be on your radar for all things digital marketing.
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    18 分
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