Overview

In this episode, I review a comprehensive checklist for launching a podcast, emphasizing the importance of planning, defining a mission statement, choosing a niche, and selecting the right equipment.

I share tips on the recording and editing process, branding strategies, and effective marketing techniques to promote the podcast. I conclude with advice on engaging with the audience and monitoring the podcast's success.

Takeaways

• A checklist is essential for a smoother podcasting process.
• Defining a mission statement helps create a blueprint for your podcast.
• Choosing a niche allows for focused content creation.
• Basic equipment includes a microphone and recording software.
• Recording can be done simply with a smartphone.
• Editing tools can enhance audio quality and remove background noise.
• Branding should align with your mission statement.
• SEO is crucial for podcast titles and descriptions.
• Engagement with listeners is key to building an audience.
• Promotion should start before the podcast launch.

Grab a free copy of my Podcast Mission Statement worksheet here: https://www.podcubator.com/create-a-podcast-mission-statement-free-worksheet

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👉Helpful Resources:

Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Last week, I talked about the importance of having a dedicated website for your podcast.

In this episode, I explore the best platform for your podcasting needs, featuring an insightful conversation with Dave Jackson, Head of Podcasting at Podpage. I share my experiences using Podpage over the years and discuss how it can streamline your podcast workflow and enhance your connection with listeners.

Dave provides valuable insights into the platform's features, including built-in voicemail, SEO optimization, and guest integration tools that make it a standout choice for podcasters. We also tackle the common misconceptions about using free website options versus dedicated podcast websites and why having a central hub is crucial for your podcast's success. Tune in to discover if PodPage is the right fit for you!

So if your audience have to go "find" your podcast which is scattered all over the internet, this episode is for you.

"...one of the things I love about it is because [Podpage] is kind of designed for people who don't want to get super techy." ~ Dave Jackson

Takeaways:

• PodPage is designed for podcasters who want an easy-to-use website.
• Having a dedicated website improves SEO and discoverability.
• PodPage integrates with various tools like email marketing and booking systems.
• User feedback is crucial for developing new features in PodPage.
• The platform allows for easy guest management and sponsorship integration.
• PodPage is built for people who don't want to learn coding.
• The website can automatically update with new podcast episodes.
• PodPage offers a 14-day trial for new users.
• The platform is user-friendly for all ages, including older generations.
• PodPage focuses on creating beautiful websites tailored for podcasters.

Use this link to try Podpage today or click here: https://www.podcubator.com/podpage-podcast-website

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Support the show

=====================================
👉Helpful Resources:

Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

This week's episode discusses the necessity of having a dedicated website for your podcast. Inspired by a recent PodMatch survey, I highlight the alarming rate of broken links and the importance of a central hub for podcasts.

I also cover the benefits of owning a podcast website, including email collection, SEO optimization, and brand uniformity. Additionally, I give a brief review of different platforms for creating podcast websites, weighing their pros and cons, and providing actionable steps for improving your podcast's online presence.

Key Takeaways

• If your podcast links are broken, it negatively impacts audience reach.
• A dedicated website is essential for every podcast.
• Your podcast website serves as a central hub for your audience.
• Email collection is critical to build connection with your audience.
• SEO optimization can enhance podcast discoverability.
• A uniform brand image is vital for attracting sponsors.
• PodPage offers a user-friendly platform for podcasters.
• Host-provided sites are limited but useful for beginners.
• Regularly audit your links to avoid dead ends.
• A branded website fosters trust and audience loyalty.

Tools Mentioned

• PodMatch survey
• WordPress (self-hosted and free)
• Podpage
• Buzzsprout
• Captivate FM
• Namecheap
• GoDaddy
• SiteGround
• ConvertKit
• WooCommerce
• Microsoft Clarity

Bugging out about some aspects of podcasting? Don't waste time spinning your wheels. Book a free call with me and ask me anything. Book a call here now!

Follow this podcast and subscribe to @ToolsofthePodcastTrade on YouTube. Thanks.

Send us a text

Support the show

=====================================
👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

In this episode I discuss seven big mistakes beginner podcasters make, drawing from my own experiences.

No matter where you are in your podcasting journey I'm sure at least one of these points will resonate with you.

Podfade is real! But if you remain vigilant, you will build a podcast that your listeners love.

Key Takeaways

• Don't jump into podcasting without a plan.
• Define your ideal podcast avatar.
• Focus on your audience, not just downloads.
• Avoid comparing yourself to successful podcasters.
• Treat your podcast as a business.
• Promote your show and own your audience.
• Build an email list for better audience connection.
• Enjoy the podcasting journey and remember your why.
• Engage with other podcasters for support.
• Your unique perspective is your strength.

Don't podcast alone. Ask me anything by booking a call here: https://www.podcubator.com/schedule/ask-me-anything

Download my free "Your First Email" checklist here: https://www.podcubator.com/your-first-email-list

Link in bio:https://www.podcubator.com/site

Send us a text

Support the show

=====================================
👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

In this episode, share my seven secrets to podcasting success. Starting with defining your niche so you can focus on your podcast content and audience.

In addition, I include practical advice and insights for indie podcasters to avoid common pitfalls and thrive in the podcasting space.

Key Takeaways

• Define your niche to guide content creation.
• Mindset is crucial for podcasting success.
• Every podcast should have a clear mission statement.
• Consistency in publishing is key to growth.
• Editing should focus on professionalism, not perfection.
• Promote your podcast on platforms where your audience is.
• Building an email list is essential for nurturing listeners.
• Monetization can come from various sources, not just sponsorships.
• Creating lead magnets can help grow your email list.
• Ebooks and affiliate marketing are viable monetization strategies.

Subscribe to @Toolsofthepodcasttrade

00:00 Secrets to Podcast Success

04:49 Essential Tools for Podcasters

10:07 Planning and Consistency in Podcasting

14:57 Promotion and Growing Your Audience

17:50 Monetization Strategies for Podcasts

Ready to move from stuck to successful in your podcast journey?
Don’t podfade—level up your show with my free guide: Start Your Podcast Now!

It’s time to define your niche, sharpen your tools, and share your voice with the world. Whether or not you're just starting out or you've yet to start...
👉 Download my free guide and start strong today.

Send us a text

Support the show

=====================================
👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Summary

In this episode, I discuss the challenges and rewards of starting a podcast. How podcasting not only impacted my life positively but also the lives of others.

I talked about sharing personal stories and experiences that helps me as a podcast host to heal. Reflections of my own journey and growth I've experienced through podcasting, exposes the immense benefit of answering the call to share your message via a podcast.

Podcasting helps the host. But more importantly, it helps listeners. I encourage aspiring podcasters to overcome their fears and share their messages with the world.

Takeaways

• 85% of podcasters fail after 10 episodes.
• Starting a podcast can be a struggle.
• Podcasting helps in personal growth and development.
• Meeting people from around the world is a unique experience.
• Podcasting can be a tool for self-discovery.
• Sharing stories can help others heal.
• Imposter syndrome can hold you back from your dreams.
• There is someone waiting to hear your message.
• Don't let your dream die inside you.
• You can make a difference by sharing your story.

Tired of trying but failing to start your podcast? Have you started but it seems like an uphill battle? Download my free guide, Start Your Podcast Now and learn the basic foundation that will help you launch your show. Download Now.

Do you have questions about podcasting? Book a free call with me and let's sort out the knot that's been tangling up your dream. Book here now.

Send us a text

Support the show

=====================================
👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Summary

In this episode, I discusse the importance of defining your ideal podcast avatar, or podcast listener, to create engaging content that resonates with a specific audience. I emphasize the need to niche down in a competitive podcasting landscape and I provide strategies for understanding the needs and desires of your ideal listener. By focusing on one person, podcasters can generate relevant content, attract the right guests, and ultimately grow their audience.

Takeaways

• If your podcast is for everyone, you could end up creating content that nobody cares about.
• You have an edge with your unique perspective.
• Define your ideal audience, defining your podcast avatar.
• When you know who you are speaking to, you never run out of episodes.
• Don't try to get everybody to listen to your podcast.
• You will be able to create more engaging content.
• Your message will reach a wide group of people.
• Determining who your ideal podcast avatar is doesn't confine you.
• Visualize that individual, your ideal listener.
• You found your audience when they say, "I needed to hear that."

Download your free worksheet, 50 Questions to Define Your Ideal Podcast Avatar (IPA)

Watch @ToolsofthePodcastTrade for more tips and strategies for starting and growing your podcast.

Send us a text

Support the show

=====================================
👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

In this conversation, Alex Thoric shares insights on the importance of vision and persistence in entrepreneurship, drawing parallels between his experiences as an athlete and a marketer. He discusses the challenges of staying focused in a noisy digital landscape, the evolving role of marketing funnels, and the transition from providing services to focusing on education. Alex emphasizes the significance of setting clear goals and investing in oneself, while also offering practical advice for aspiring podcasters.

Takeaways

• Vision is crucial for success in any endeavor.
• Persistence is key, like a river cutting through rock.
• Staying focused is increasingly challenging in today's world.
• Digital marketing requires understanding and utilizing the right tools.
• Funnels are evolving; direct conversations can be more effective.
• Transitioning from service-based to educational models can be challenging.
• Investing in personal development yields the best returns.
• Setting short-term and long-term goals is essential.
• Breaking down yearly goals into quarterly objectives enhances focus.
• Utilizing AI tools can provide valuable insights and guidance.

Connect with Alex: Website | Building Income on Demand podcast | LinkedIn

Bio: Alex Thoric founded a results-driven marketing agency and is a co-founder of Building Income on Demand. A seasoned digital marketer, he has boosted growth for spas, gyms, coaches, consultants, real-estate pros, and restaurants by building automated marketing systems and content “machines” that let owners hustle less and earn more. Outside the office, Alex is a devoted sports fan and a 2nd-degree black belt who has practiced Taekwondo for 15 years—including running his own school.

Are you struggling to start your podcast? Grab my free guide, "Start Your Podcast Now" and don't let confusion stop you from getting your show on the air.

Ask me anything about podcasting. Book a free call with me here

Send us a text

Support the show

=====================================
👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.