In this conversation, Alex Thoric shares insights on the importance of vision and persistence in entrepreneurship, drawing parallels between his experiences as an athlete and a marketer. He discusses the challenges of staying focused in a noisy digital landscape, the evolving role of marketing funnels, and the transition from providing services to focusing on education. Alex emphasizes the significance of setting clear goals and investing in oneself, while also offering practical advice for aspiring podcasters.

Takeaways

• Vision is crucial for success in any endeavor.
• Persistence is key, like a river cutting through rock.
• Staying focused is increasingly challenging in today's world.
• Digital marketing requires understanding and utilizing the right tools.
• Funnels are evolving; direct conversations can be more effective.
• Transitioning from service-based to educational models can be challenging.
• Investing in personal development yields the best returns.
• Setting short-term and long-term goals is essential.
• Breaking down yearly goals into quarterly objectives enhances focus.
• Utilizing AI tools can provide valuable insights and guidance.

Connect with Alex: Website | Building Income on Demand podcast | LinkedIn

Bio: Alex Thoric founded a results-driven marketing agency and is a co-founder of Building Income on Demand. A seasoned digital marketer, he has boosted growth for spas, gyms, coaches, consultants, real-estate pros, and restaurants by building automated marketing systems and content “machines” that let owners hustle less and earn more. Outside the office, Alex is a devoted sports fan and a 2nd-degree black belt who has practiced Taekwondo for 15 years—including running his own school.

Are you struggling to start your podcast? Grab my free guide, "Start Your Podcast Now" and don't let confusion stop you from getting your show on the air.

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👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Dr. Rhonda Parker-Taylor joins Tools of the Podcast Trade to discuss how authentic storytelling, clear personal values, and emotional intelligence skills fuel both life success and podcast growth.

She shares her journey from small-town Indiana to author, EQ trainer, and 100-time podcast guest, explaining why purposeful gratitude and daily intention help anyone, especially podcasters, turn rough seas into smoother sailing.

Key Takeaways

1. Story First, Metrics Second – Listeners return when every episode delivers a clear, helpful story; chase value, not guest follower counts.
2. Emotional Intelligence Outranks IQ – Self-awareness, stress-management, and interpersonal skills predict success more than raw intellect.
3. Define Your Values & Boundaries – Knowing what you believe lets you act like a decision-maker instead of defaulting to servitude.
4. Gratitude Builds Resilience – List three things you’re grateful for each day for 31 days to train a positive, solution-oriented mindset.
5. Crossroads Are Inevitable – Like the characters in her novel Crossroads, everyone faces critical choices; intentional actions decide whether those moments propel or derail us.

“There is no skilled sailor who hasn’t faced rough seas.” – Dr. Rhonda Parker-Taylor

Connect with Dr. Rhonda: Website: https://www.rondaparkertaylor.com

Instagram: https://www.instagram.com/rhondaparkertaylor/

LinkedIn: https://www.linkedin.com/in/rhondaparkertaylor/

Grab a copy of her book, Crossroads, on Amazon

Ask me anything about podcasting. Book a free consultation with me: https://www.connectwithjrosemarie.com/schedule/free-consultation

Want to be a guest on Tools of the Podcast Trade? Use this link to schedule an interview: https://www.connectwithjrosemarie.com/schedule/tools-of-the-podcast-trade-interview

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👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://bit.ly/3DlHm26
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

In this episode, Robert Downey, Co-founder of Simply Be Found, explains how voice search and AI-driven indexing revolutionize how small businesses and podcasters get discovered online. He offers powerful insights on schema, content creation, and the future of SEO, urging creators to adapt quickly or risk being left behind. Robert also shares practical tips for leveraging schema, blogging, and raw video content to increase organic visibility without relying on paid ads.

Key Takeaways

1. 01:58 AI Search Will Disrupt Traditional SEO: The way we know Google search is dying… AI search is replacing it. No ads, no typical SEO rules.
2. 03:57 Schema is Critical for Discovery: Podcasters and business owners must use schema markup to help AI and voice search understand who you are and who your content is for.
3. 05:35 Voice Search Registration is a Must: Robert helps businesses get listed on 500+ networks, including Alexa, Siri, and Bixby, that’s your modern-day Yellow Pages.
4. 15:25 Create Content From Client Work: After every job, record a short video explaining the problem you solved. Upload it. Repurpose it.
5. 20:08 Raw > Perfect: People Want Realness: AI can create polished podcasts, but people crave the human connection. Don’t be afraid to be real.

Bio: Rob Downey is the co-founder of Be Found, a platform dedicated to helping small businesses grow their online presence and connect with local customers. With over 30 years of experience in digital marketing and SEO, Rob focuses on simplifying complex marketing tactics to make them accessible and effective for small business owners.

Connect with Robert: YouTube | Website

Haven't started your podcast yet? What are you waiting for? Grab my free Start Your Podcast Now guide and get guidance on how to start a podcast today: https://www.podcubator.com/start-your-podcast-now-3for2

#AIvoicesearch #schemaforpodcasters #podcastdiscoverability #SimplyBeFound #howtouseschemamarkup

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Support the show

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👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://bit.ly/3DlHm26
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://bit.ly/3OTExrr
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.