Overview

In this episode, I review a comprehensive checklist for launching a podcast, emphasizing the importance of planning, defining a mission statement, choosing a niche, and selecting the right equipment.

I share tips on the recording and editing process, branding strategies, and effective marketing techniques to promote the podcast. I conclude with advice on engaging with the audience and monitoring the podcast's success.

Takeaways

• A checklist is essential for a smoother podcasting process.
• Defining a mission statement helps create a blueprint for your podcast.
• Choosing a niche allows for focused content creation.
• Basic equipment includes a microphone and recording software.
• Recording can be done simply with a smartphone.
• Editing tools can enhance audio quality and remove background noise.
• Branding should align with your mission statement.
• SEO is crucial for podcast titles and descriptions.
• Engagement with listeners is key to building an audience.
• Promotion should start before the podcast launch.

Grab a free copy of my Podcast Mission Statement worksheet here: https://www.podcubator.com/create-a-podcast-mission-statement-free-worksheet

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Support the show

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👉Helpful Resources:

Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

Last week, I talked about the importance of having a dedicated website for your podcast.

In this episode, I explore the best platform for your podcasting needs, featuring an insightful conversation with Dave Jackson, Head of Podcasting at Podpage. I share my experiences using Podpage over the years and discuss how it can streamline your podcast workflow and enhance your connection with listeners.

Dave provides valuable insights into the platform's features, including built-in voicemail, SEO optimization, and guest integration tools that make it a standout choice for podcasters. We also tackle the common misconceptions about using free website options versus dedicated podcast websites and why having a central hub is crucial for your podcast's success. Tune in to discover if PodPage is the right fit for you!

So if your audience have to go "find" your podcast which is scattered all over the internet, this episode is for you.

"...one of the things I love about it is because [Podpage] is kind of designed for people who don't want to get super techy." ~ Dave Jackson

Takeaways:

• PodPage is designed for podcasters who want an easy-to-use website.
• Having a dedicated website improves SEO and discoverability.
• PodPage integrates with various tools like email marketing and booking systems.
• User feedback is crucial for developing new features in PodPage.
• The platform allows for easy guest management and sponsorship integration.
• PodPage is built for people who don't want to learn coding.
• The website can automatically update with new podcast episodes.
• PodPage offers a 14-day trial for new users.
• The platform is user-friendly for all ages, including older generations.
• PodPage focuses on creating beautiful websites tailored for podcasters.

Use this link to try Podpage today or click here: https://www.podcubator.com/podpage-podcast-website

Send us a text

Support the show

=====================================
👉Helpful Resources:

Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.

This week's episode discusses the necessity of having a dedicated website for your podcast. Inspired by a recent PodMatch survey, I highlight the alarming rate of broken links and the importance of a central hub for podcasts.

I also cover the benefits of owning a podcast website, including email collection, SEO optimization, and brand uniformity. Additionally, I give a brief review of different platforms for creating podcast websites, weighing their pros and cons, and providing actionable steps for improving your podcast's online presence.

Key Takeaways

• If your podcast links are broken, it negatively impacts audience reach.
• A dedicated website is essential for every podcast.
• Your podcast website serves as a central hub for your audience.
• Email collection is critical to build connection with your audience.
• SEO optimization can enhance podcast discoverability.
• A uniform brand image is vital for attracting sponsors.
• PodPage offers a user-friendly platform for podcasters.
• Host-provided sites are limited but useful for beginners.
• Regularly audit your links to avoid dead ends.
• A branded website fosters trust and audience loyalty.

Tools Mentioned

• PodMatch survey
• WordPress (self-hosted and free)
• Podpage
• Buzzsprout
• Captivate FM
• Namecheap
• GoDaddy
• SiteGround
• ConvertKit
• WooCommerce
• Microsoft Clarity

Bugging out about some aspects of podcasting? Don't waste time spinning your wheels. Book a free call with me and ask me anything. Book a call here now!

Follow this podcast and subscribe to @ToolsofthePodcastTrade on YouTube. Thanks.

Send us a text

Support the show

=====================================
👉Helpful Resources:

Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.