Too many salons miss the mark by cutting corners on small details. This episode shows how small changes can hurt your business more than you think, and what to do instead.

KEY TAKEAWAYS
Stop being cheap in operations
Switching from Yorkshire tea to a cheaper brand in a hard water area caused three client complaints in one day. The tiny saving cost you more in trust and repeat visits. A small detail like tea can make or break your reputation.

Charge for a premium experience
Don’t promise a luxury service if you’re not delivering it. Phil Jackson warns that you cannot charge for a Bentley and deliver a Ford Fiesta. Your price must match your performance.

Adopt Mise en Place for organisation
Use the chef’s method: keep your station clean, tools ready, and supplies in place. Phil references the book Mise en Place to explain how chefs organise their workstations to cater efficiently without clutter. This discipline helps salons deliver consistently high standards.

Eliminate running late or forgetting appointments
Clients will let you get away with it once or twice, but more than that, they are going to start walking. If we are charging for a premium experience, you cannot drop the ball.

Stop being lazy about business basics
Avoiding your inbox, skipping financial checks, or ignoring pricing updates hurts your salon. Phil advises owners to identify the task they have been putting off and bring it to the top of the list. He suggests using 47 post-it notes around your computer screen to force action.

Demonstrate integrity by following through
A client signed up for a premium service but wasn’t contacted for three days. Phil shares this story to illustrate that if you say you are going to do something, you should do it without being chased. Your word matters, even when it seems small.

CONCLUSION
Small choices shape your salon’s reputation and determine whether you survive in a crowded market. Follow the advice from Phil Jackson on Build Your Salon and visit buildyoursalon.com for more insights.