Tom Springer & Eric Olsen of RediRoot | Growing Better Roots, Better Nurseries & Better Businesses
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Tom Springer & Eric Olsen of RediRoot | Growing Better Roots, Better Nurseries & Better Businesses
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On Episode 104 of The Plant Movement Podcast, We sit down with Tom Springer and Eric Olsen of RediRoot / Nursery Source for a conversation about root architecture, nursery economics, innovation, faith, and the realities of building a business in an ever-changing industry.
Tom’s journey began in 2006, supplying commercial tree nurseries with affordable containers. After learning about the long-term damage caused by circling roots in traditional plastic pots, he set out to develop a better solution. Today, RediRoot focuses on air-pruning technology and container systems designed to help growers develop stronger, healthier root systems.
Eric brings his own unique journey, from commercial cannabis cultivation to horticultural sales and helping growers find practical solutions to real production challenges. Together, Tom and Eric explain why what happens beneath the soil can determine the future of the plant above it.
We get into the problems with conventional containers, how air-pruning systems encourage dense, fibrous roots, and why growing methods matter when you're producing trees and shrubs at commercial scale. They also break down their innovative “Grow and Go” system, discuss the economics squeezing wholesale nurseries, and share how better growing practices may help reduce input costs while improving plant performance.
But this conversation goes beyond containers and production. Tom and Eric speak openly about navigating market changes, adapting when an industry shifts, leading with integrity, and bringing their faith into the workplace. Their story is a reminder that business is about more than products and profit, it's also about stewardship, relationships, and how we show up when things get difficult.
If you're a nursery grower, landscaper, horticulturist, or anyone looking for a better understanding of the science and business behind plant production, this episode is for you.
RediRoot
- Instagram: @rediroot
- Facebook: facebook.com/RediRoot
- Website: rediroot.com
- Tom Springer, Founder, NurserySource (home of RediRoot) - Instagram: @tomspringer Emerson “Tom” Springer | LinkedIn
- Eric Olsen, Marketing & Sales, RediRoot - Instagram: @eric.rediroot, Eric Olsen | LinkedIn
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